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Microsoft announced it’s planning to acquire Activision Blizzard for $68.7 Microsoft CEO Satya Nadella says the studio will play a key role in the development of its future metaverse platforms. Xbox doesn’t feature any form of official VR compatibility, not even with its range of Microsoft Mixed Reality headsets.
The company additionally announced the appointment of David Baron as Chief Operating Officer, a founding executive at Hulu, and industry veteran of Fox Digital Media, Paramount, and Microsoft.
Earlier today, Slovakian software company Matsuko announced plans to premiere its new holographic communication app later this week during the 14th annual SXSW Pitch. Those with a compatible XR device, such as the Nreal or Microsoft HoloLens 2, can view the iPhone-captured hologram in 3D real-time. Say goodbye to boring 2D video calls.
This past February, the company announced that it would be closing down its internal game development studio Stadia Games and Entertainment to focus entirely on expanding its lineup of third-party games. Despite these setbacks, however, Google has expressed zero interest in shuttering its cloud gaming platform. Image Credit: Google.
Passenger jet maker Airbus has created a Microsoft HoloLens app to train engineers and cabin crews. Airbus, a Microsoft HoloLens partner, developed the software for its A350 XWB line of planes, which first took to the skies in 2013. Microsoft demonstrated JAL’s app last year. Jet engineering is going holographic.
Virtual reality might be great for gaming and entertainment but its also an incredible resource for businesses and their teams. Organizations can even use software to guide new employees through simulations on how to complete certain tasks, or use specific equipment and tools. Think VR use cases are limited to the consumer landscape?
Meta today announced it’s opening its operating system to third-parties , and has named three heavy weights that have pledged support for its newly renamed Meta Horizon OS: Asus, Lenovo, and Microsoft’s Xbox. Microsoft subsequently shut down the Windows Mixed Reality platform in late 2023.
The Unreal Garden, a large-scale multiplayer AR experience from The EntertainmentSoftware Association and Onedome, offered E3 2019 attendess an escape from the chaos, turning 6,000 sq. It’s just a shame the limited FOV of the gen 1 Microsoft HoloLens made the experience so restricting.
Whether it be a personalized system such as the Looking Glass Portrait or more advanced experiences such as Microsoft’s multi-lingual mixed reality hologram powered by the HoloLens 2, it’s clear we’re entering a new era in immersive technology. billion pixels to each 3D object. But here’s where things get interesting.
It is its Reality Labs division, the same one working on XR headsets, that is developing the hardware and the software for these AI-powered robots that can handle everyday household tasks. The company plans to roll out the features as part of a software upgrade and they could be available in beta version for developers as soon as this week.
Avatar Dimension is the only Microsoft Mixed Reality Capture Studio on the East Coast. It also features Microsoft’s capture and rendering pipeline. Using the power of Microsoft Azure, the video files are then merged to create 3D holograms. With Microsoft as a partner, Avatar Dimensions is securing its future in this field.
billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. See Also: New Guidelines for Developers: XR Software Should Be Accessible for Users With Disabilities. Venture capital investment in augmented reality and virtual reality hit $4.1
Visual augmented reality became mainstream with Pokemon Go (2016) and Snapchat filters, but its use cases are now moving beyond gaming and entertainment. Finally, text-to-speech (TTS) software produces translated speech. They may embed accelerators into a solution and divide hardware components to speed up specific software functions.
Orlando then became the epicenter of experiential entertainment when Walt Disney came to town. This collision of creative entertainment and technological advancements formed the foundation of the innovative ecosystem that exists here today,” he adds. See Also: One of America’s Biggest VR/AR Centers Is… Orlando?
Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.
Others will focus on XR technology in entertainment, including XR art, gaming, media, and location-based entertainment. Some talks will focus on how XR factors into business, including health , ads , sales, marketing , enterprise, retail , and commerce. See Also: Can AI and AR Be Put Together to Offer a Unique Experience?
Today, the UK Competition and Markets Authority (CMA) blocked Microsoft’s $69 billion acquisition of Activision Blizzard, which provides the “ building blocks ” for its Metaverse. Microsoft first announced its acquisition in 2022.
The Electronic Entertainment Expo (E3) is in Los Angeles, CA next week and it’s always one of the largest events of the year for gamers, giving giants of the industry including Sony, Microsoft, and Nintendo the chance to show off the latest hardware and games to drive the next generation of consumer interest. What We Know .
As a quick primer, Apple Vision Pro apps are the tools or software packages designed for or compatible with Apple’s spatial computing device. Here, I’ll cover some of my favorite Apple Vision Pro apps so far for everything from business productivity to collaboration and entertainment. What are Apple Vision Pro Apps?
use cases for immersive technologies, and companies like Microsoft have partnered with various developers to launch collaborative and remote assistance applications. In the end, they found that many still perceived it primarily as a gaming and entertainment experience. There is a growing plethora of Industry 4.0
Meta is rebranding its Quest software platform to Meta Horizon OS, and opening it up to third-party headset makers. They'll have access to the same core software and platform services as Meta Quest headsets, including Meta's tracking and mixed reality technology and store.
While this past year may have seemed like a quiet one when compared to the more exciting releases featured in 2017 and 2016, these past 12 months have been crucial in the development of the immersive entertainment sector. Image Credit: Baobab Studios / ILMxLAB / Oculus Facebook / Microsoft / Gap / Oculus Facebook.
During ARKit’s launch, software chief Craig Federighi said Apple has overnight become “the largest AR platform in the world.”. I get excited because of the things that could be done that could improve a lot of lives, and be entertaining.”. Microsoft CEO Satya Nadella. “And you see virtual objects and holograms.
billion in global revenues, driven in part by the increased spending in several enterprise sectors and in location-based entertainment (LBE) industry. “We 5-year global VR hardware and software forecasts. The report is grounded by data and includes: Summary of Greenlight Insights’ new market segmentation framework.
You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.
Two OEMs are already onboard: Lenovo and ASUS are already working on devices whose software will be built on top of the Meta Horizon ecosystem. Software is where it earns the real money: it’s the console business model, where the sold games are going to earn that money that the company is investing in hardware.
In the very near future, virtual reality headsets are expected to significantly shift the way consumers work, experience entertainment, make purchases, and participate in social activities. Microsoft HoloLens 2 patent. Microsoft, Intel, and Sony are the three strongest VR and AR-related patent owners. Image courtesy of IPlytics.
Photo: Remedy Entertainment. ” One of those interfaces is Direct X’s Ray Tracing API DXR, which was also announced today by Microsoft at GDC 2018. Photo: Remedy Entertainment. As to when we’ll actually see applications or games utilising RTX and DXR, seems likely to be quite some time.
More info Other relevant news (Image by Microsoft) Microsoft discontinues Kinect for Azure Microsoft has decided to discontinue its latest iteration of the Kinect sensor, dubbed Kinect For Azure DK. Microsoft will stop selling its Kinect For Azure sensor in October 2023, or until the supplies last.
How can the right combination of hardware and software instantly transport us into a new world? Using a combination of hardware and software, VR solutions replace our real-world view with a computer-generated alternative. Now, innovators have transformed virtual reality experiences with low-latency software and upgraded hardware.
” 15 years ago, software-as-a-service (SaaS) and the cloud triggered similar shifts in the market. Numerous companies such as Meta Platforms , Microsoft, Decentraland, Epic Games, Unity, Pico Interactive, NVIDIA, and even Autodesk are developing platforms to facilitate the Metaverse. The Role of NFTs, Crypto, and Blockchain.
Spatial Computing includes all the software and technology needed to move around in a digital 3D world. While we have early devices that give us a taste, like Microsoft HoloLens, these big and expensive devices haven’t yet made their way onto consumers’ faces. Components and Scope of Spatial Computing.
Their actions on the stage were volumetrically captured and displayed in The Polys’ AltspaceVR environment, similar to the launch of Microsoft Mesh. With the immersive medium, you get the opportunity to step into an experience,” Benzing said in presenting the award for Entertainment Experience of the year.
The room was setup on 2 levels so it felt like being on the bridge, whilst for solo guests the software offered an “AI” crew to fill in the empty stations. To use the tracker, users will require a SteamVR compatible PC, a Steam account (free of charge) and the installation of the SteamVR software. Valve Software. What is Vive?
The tech giant has certainly seen some success in this era, producing some of the most affordable and popular devices for gaming and entertainment. This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world.
VR is held back more by software than hardware. This initiative will be a drag on software development at Meta. Unquestionably. Preparing the entire system for sharing, then maintaining good communication and trying not to break your partners will steal the focus of key developers that would be better spent improving the system.
See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. More Widespread Use of VR for Location-Based Entertainment According to Vindevogel, VR technology will continue to evolve and become more widely adopted.
Apple vs. Microsoft. There are a ton of uncertainties now, but it seems Meta is looking to out-Google Google with its recent move to provide software to OEMs like Google does with its Android mobile platform, and Google may not be able to catch up anytime soon. And you know what, it just might win. It’s a tale as old as time.
VR revenue from software and services will increase by almost $1B this year. The report examines the market size and revenue of consumer VR hardware and software from 2016 and forecasts growth through to 2020. billion in 2017, up 142% year-over-year. billion in 2017, up 142% year-over-year.
Three veterans of first-person shooter games have formed Drifter Entertainment , a Seattle-based virtual reality game studio. He was also a chief technology officer at Microsoft on the HoloLens project, and he was the lead programmer on Gears of War and Gears of War 2. Image Credit: Drifter Entertainment.
Microsoft has so far only offered vague windows for the launch dates and prices of its Windows 10 Mixed Reality headsets, made in partnership with a range of companies. Currently Microsoft is sending out development kits for the Acer version of the Windows 10 VR headsets, which don’t have a firm release date.
Microsoft’s Windows Holographic VR headsets are going to run the gamut of specs like input, field of view, and resolution. Lenovo’s headset looks very similar to the white device here seen at Microsoft’s announcement last year. Selected HoloLens software is reportedly also due to be ported to the headsets.
PlayStation VR 2 Logo (Image by Sony Interactive Entertainment). Qualcomm and Microsoft partnership. Qualcomm and Microsoft have announced a partnership to push together the next-generation lightweight AR glasses. Qualcomm and Microsoft partnership (Road To VR). Click to read the thread on Twitter… it is worth it.
That said, it appears that Microsoft could potentially be working on a new device in reaction to modern MR headset expectations. This could also show that as AR/MR grow and alternative tracking input methods become more common, investments in services such as immersive training, collaboration, design, and entertainment will also increase.
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