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The Media and Entertainment Metaverse: What to Expect

XR Today - Virtual Reality

The media and entertainment metaverse , complete with 3D avatars, is no longer a distant prospect. A Closer Look at Metaverse Entertainment. In the entertainment industry, the Metaverse has and continues to connect audiences in shared virtual spaces via headsets and their respective or third-party virtual spaces. VR Theme Parks.

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Microsoft Acquires Activision Blizzard for $69B to Play “key role” in Metaverse Development

Road to VR

Microsoft announced it’s planning to acquire Activision Blizzard for $68.7 Microsoft CEO Satya Nadella says the studio will play a key role in the development of its future metaverse platforms. Xbox doesn’t feature any form of official VR compatibility, not even with its range of Microsoft Mixed Reality headsets.

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The XR Week Peek (2023.01.23): Microsoft shuts down Altspace and MRTK, and more!

The Ghost Howls

Top news of the week (Image by Microsoft) Microsoft lays off 10,000 employees and shuts down its mixed reality projects This is seriously a bad period for the tech industry in general, and of course also for mixed reality. For sure, not having Microsoft backing it will slow down a lot of its development.

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Sony Just Invested $250 Million in Epic Games, Here’s What it Could Mean for VR and Beyond

Road to VR

Sony Corporation announced today that it will invest $250 million in Epic Games, the company well known for its hit game Fortnite and the Unreal Engine game engine that powers it. There’s no better example of this than the revolutionary entertainment experience, Fortnite. Going Beyond Gaming.

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Top XR Vendors Majoring in Art and Entertainment in 2022

XR Today - Augmented Reality tag

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.

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Sony Acquires Beyond Sports to Expand Metaverse Solutions

XR Today - Mixed Reality tag

Japanese electronics giant Sony recently bought out Beyond Sports, allowing the former to build massive metaverse content for sporting events. Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions. it announced this week.

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Sony Announces ‘Smurfs’ Mixed Reality HoloLens Game

VRScout

“Smurfs: The Lost Village takes moviegoers into the world of the Smurfs, and the HoloLens allows us to go one better: to bring our world and the Smurfs’ world together in a mixed-reality setting,” said Elias Plishner, EVP of Digital Marketing at Sony Picture Entertainment. “It’s

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