XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.

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ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. More Widespread Use of VR for Location-Based Entertainment According to Vindevogel, VR technology will continue to evolve and become more widely adopted.

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The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

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XR Today - Virtual Reality

JANUARY 31, 2024

In January, Apple previewed some new “entertainment experiences” coming to the headset with the help of apps from Disney+, ESPN, Discovery+, and more. However, the Vision Pro is more than just a headset for immersive entertainment. Apple also works with Microsoft on solutions like Teams for the Apple Vision Pro.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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The Ghost Howls

MARCH 1, 2024

Both Apple and Google already have very popular stores , they have full suits of tools (think about the Google Docs suite) and entertainment channels (think about Apple TV), and they have enormous expertise in building hardware and operating systems. The PC community is very strong and dedicated, while the standalone one is more casual.

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The Ghost Howls

APRIL 26, 2021

Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Johnson has worked at Microsoft and Qualcomm before, and she is a very respected executive. Unity developers will get this joke Funny link.

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The Ghost Howls

SEPTEMBER 23, 2024

IVAS is the modified HoloLens that Microsoft is experimenting with the US Army and thanks to this partnership it could show better and more useful data to its soldiers. Senior Unity Developer Join our Unity team and be at the forefront of innovation in the global mobile-AR industry.

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Road to VR

APRIL 26, 2018

Industry-leading companies sponsoring this year’s expo include Intel, Dell, Qualcomm, VIVEPORT, Microsoft, Neurogaming and OptiTrack, as well as a full lineup of innovative companies shaping the future of immersive tech. Katie Kelly, Head of Engagement, AltspaceVR / Microsoft.

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The Ghost Howls

OCTOBER 14, 2024

The same element can so be compatible both with Unreal Engine, and Unity, but also Roblox and Minecraft. The reason is that the newest Microsoft laptops feature a neural processing unit (NPU) that improves processing power and battery efficiency when running AR experiences.

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The Ghost Howls

APRIL 19, 2021

On the server-side, it is being integrated with Microsoft Azure, and it is also coming in the future for Google Cloud and Tencent Cloud. NVIDIA DLSS (Deep Learning Super Sampling) will be natively supported for HDRP in Unity 2021.2. All you need is an Android device (API level 26+) or a HoloLens 2 and Unity.

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The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Image by Microsoft). After the news went viral, Microsoft has clarified that it was just “a translation bug” and that Xbox is not adding VR support at the moment. Learn more (XR Collaboration) Learn more (Unity College). Header image by Sony Interactive Entertainment).

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

XR World Reacts to New Unity Runtime Fees Unity Technologies has reportedly backtracked on the controversial fees it introduced last week, triggering a public outcry from the developer community, with many Unity developers slamming the new fees as unfair, prompting the San Francisco-based firm to rescind its announcement partially.

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AllThingsVR

JULY 13, 2016

Unity raises $181M monster round at a reported $1.5B valuation Over the last few years, Unity Technologies has grown to become indispensable to the gaming industry and much of the entertainment industry as an engine for building experiences in one place and distributing them across a swath of platforms. Read more here.

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VRScout

APRIL 13, 2018

Perfectly located at the intersection of tech and entertainment, there’s no better place like LA, which has rapidly become the center of the VR content industry. Katie Kelly, Head of Engagement, AltspaceVR / Microsoft. On Thursday, VRLA revealed their full line-up of keynote speakers.

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The Ghost Howls

JUNE 13, 2022

After the report of last week by Insider, in which Alex Kipman was accused of improper behavior at work, especially towards women, Alex Kipman has resigned from Microsoft. Rumors already talk about a new AR headset produced by Microsoft in collaboration with Samsung that should substitute it, but we have no sure info about it.

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The Ghost Howls

FEBRUARY 11, 2021

This is a simpler mechanism than the waveguides employed by Microsoft HoloLens 2 or by Magic Leap, and while it may provide a bit less immersive holograms, it is the only way to provide affordable wide-FOV glasses at the moment. Realmax has an SDK that is compatible with Unity 2017 and Unity 2019.

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VRScout

MARCH 14, 2018

Sinespace was built using the Unity game engine allowing for an easily customizable as well as upgradable experience. Sinespace founder Adam Frisby is also responsible for Sinewave Entertainment, a company that operated two of Second Life’s most popular brands, each producing annual profits within the seven-figure range.

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The Ghost Howls

MARCH 22, 2022

Dubbed “The Metaverse Fund”, it is a plan to invest up to $100 million in studios w orking on gaming, health, media, entertainment, education, and enterprise applications for headsets. Microsoft IVAS program is not doing great. According to Microsoft, around 50% of Gen Z and Millenials are ready to work remotely in XR.

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The Ghost Howls

APRIL 4, 2022

Image by Sony Interactive Entertainment). Unity talked about PlayStation VR 2 at GDC. Unity had a talk about developing for PlayStation VR 2 at GDC 2022. More info (Foveated Tracking boost inside PSVR 2) More info (Full Unity talk at GDC). News worth a mention. boost over a non-foveated-rendered frame and a 1.1–1.4x

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The Ghost Howls

JANUARY 20, 2021

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Yes, it’s a lot of time, but these are realistic projections. PlayStation believes in VR. Will it be this year?

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The Ghost Howls

APRIL 5, 2021

Microsoft signs a $22B deal with the US Army. We all know that Microsoft is building AR glasses for the US Army : a modified version of HoloLens 2 called IVAS, that is ruggedized, with a wider field of view (80° x 40°), and feature additional sensors (for instance to provide thermal vision). Well played, Microsoft. More info.

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The Ghost Howls

NOVEMBER 2, 2020

Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products). Will it be this year? Will it be next year? But will it come at some stage?

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AllThingsVR

JUNE 13, 2017

The CEOs of reality creation tools Unity and Unreal have perhaps the best insight anywhere into the state of the industry and both John Riccitiello and Tim Sweeney see investment accelerating significantly over the next year. Even if the AR and VR industry is still in its infancy, it is about to hit a growth spurt.

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UploadVR Between Realities podcast

NOVEMBER 10, 2016

Technology partners like Mozilla, Google, and Microsoft have joined the collective effort to support WebVR as a priority to jumpstarting the industry. The deadline for submission is February 1st, after which a judges’ panel of industry veterans review the top ten concepts and announce the winning teams on February 15th.

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XR Today - Mixed Reality tag

AUGUST 30, 2022

Promising a new and improved way for gamers to connect with the worlds they love, XR could represent a new frontier for entertainment. Respawn Entertainment and Unity. Following a successful experience with Unity Hybrid Scaling for Apex Legends, Respawn decided to work with Unity once again on its new immersive experience.

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VRScout

MAY 7, 2018

Despite only having existed three short years, VRLA has already managed to cement itself as the one of, if not the most impactful annual immersive entertainment events in the United States. The largest XR-focused conference in the United States returns for another year of VR & AR madness. EXIT REALITY & NEUROGAMING.

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XR Today - Augmented Reality tag

DECEMBER 11, 2023

This year was a busy one for the XR industry; following a lull in faith towards the start of the year, groups such as the OEP, Microsoft, and Meta worked to bring new life to the sector via substantial workplace XR solutions. The Unity integration also enables the OEP to integrate other related solutions into the product.

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XR Today - Mixed Reality tag

AUGUST 9, 2023

Microsoft has picked volumetric video company Arcturus as its primary marketing partner for its Microsoft Mixed Reality Capture Studios (MRCS) solution provider. Arcturus’s Dimension Studio Arcturus will also provide licence and expertise support for studios seeking to partner with Microsoft’s MRCS network.

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XR Today - Mixed Reality tag

MAY 9, 2023

The institution hosts degrees for associate, bachelor, and master’s degrees for students across entertainment media, XR, and emerging technologies. According to the summit, industries covered included healthcare, aerospace, entertainment, travel, higher education, and sports and fitness.

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XR Today - Mixed Reality tag

NOVEMBER 25, 2022

” Rival firm Microsoft bought Activision Blizzard to expand its portfolio of solutions in a historic $68 billion deal. This has greatly expanded Microsoft’s future ambitions for metaverse technologies such as cloud computing, digital avatars, non-fungible tokens (NFTs), and others.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on. Why and how has it started?

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Hypergrid Business

JANUARY 18, 2017

One of the devices that generates the greatest interest among the tech community at the moment is Microsoft HoloLens. Development: Unity , Vuforia , Microsoft Visual Studio , Windows 10 SDK , HoloLens Emulator (if you do not have a device). Unity helps developers to manipulate this HoloLens feature in many ways.

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The Ghost Howls

MAY 17, 2021

Image by Sony Interactive Entertainment). I like everything that we know on the PSVR 2 device because it is visible that Sony Interactive Entertainment is putting a lot of effort into releasing a high-quality headset that is on par with what the competition is offering. This could be The Unity Cube 2.0. Other relevant news.

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The Ghost Howls

JANUARY 10, 2022

My favorite ones have been: Sony Interactive Entertainment has revealed that the next PSVR headset will be called PSVR 2 and will feature 2K x 2K per eye, up to 120 Hz framerate, and 110° FOV. This is why companies like Apple, Google, Microsoft and Meta are exploring similar technologies. Microsoft Maquette gets discontinued.

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XR Today - Mixed Reality tag

DECEMBER 15, 2022

The internationally available programmes help scale XR solutions for arts & entertainment, industry, tourism, retail, and more. Although, the US Army hit a roadblock in August when it slashed funding towards developing a Microsoft-powered XR training solution. What Funding and Support are Available for the Virtual Reality Industry?

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