ARPost

APRIL 27, 2022

Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. In this blog, we will cover some highly popular software development tools used for AR app development. Apple ARKit.

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ARPost

NOVEMBER 15, 2021

The ceremony included one new Auggie for Best Collaborative Tool, which was added in light of the high demand for this kind of product during the pandemic. Best Collaboration Tool. HP Global Head of VR for Go-To-Market, Joanna Popper, presented the award for Best Collaboration Tool to ShapesXR by Tvori. Best Developer Tool.

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ARPost

MARCH 9, 2023

Launched on March 2 with support from Meta, the VR app enables users to build animated content in real time, using advanced virtual production tools. The VR app is part of Flipside XR’s goal to impact the entertainment industry using virtual and augmented reality.

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ARPost

NOVEMBER 5, 2021

A new XR studio system is aiming to revolutionize the entertainment industry. It provides complete services to creatives and brings together all the tools and platforms they need in one XR studio. It also lets them create immersive entertainment like no other. The entertainment industry is no exception.

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The Ghost Howls

FEBRUARY 18, 2022

In the first instance, a creator familiar with Unity and 3D modelling softwares can create an XR scene and then upload to STYLY through our Unity Plugin , where a multiformat version of the scene will automatically be created and hosted, allowing anyone to view the scene using a VR HMD, AR smartphone or even WebXR through their browser.

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UploadVR Between Realities podcast

MAY 24, 2017

Unity Technologies’ Unity Engine is playing an increasingly important role in the VR industry, and new funds announced today should help it grow further still. Unity Technologies is getting $400 million from private equity firm Silver Lake. That is if regulators approve the deal, taking its valuation to $2.6

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AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. It arguably offers the most fun and inspiring tools we have ever had for telling brand stories. tech -> toy -> tool -> totality. But it doesn’t stop at entertainment. Four Myths About AR Advertising.

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The Ghost Howls

MARCH 22, 2022

After many pressures from the community and the media, Meta has finally decided to introduce new parental control tools in Quest 2. Even if Meta still doesn’t admit that its headsets are used by a lot of small kids (these measures are marketed as tools parents can use with teenagers), these measures are targeted also at them.

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The Ghost Howls

FEBRUARY 12, 2021

OpenBCI has been making open-source tools for neuroscience and biosensing since 2014. On the software side, we’ll be enabling users to bring tightly time-locked data into development engines like Unity and by building on open-source protocols like BrainFlow , the raw data will be available in most common programming languages as well.

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ARPost

JANUARY 27, 2021

The release also included software updates to the Vision platform and a number of new Rokid-made applications expanding entertainment offerings. This makes them versatile for industry as well as entertainment applications. In fact, the release included the announcement of new experiences and tools. New Apps and Software Updates.

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The Ghost Howls

JANUARY 13, 2021

It was too early for Unity, but they taught me about C++, C#, Java, OpenCV, OpenGL and other fancy development stuff. I thought developing everything VR-related in native code, but while researching how to develop for VR, I discovered that many people abandoned de nerd C++ wei to use a more visual program called Unity.

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ARPost

FEBRUARY 13, 2023

Orlando then became the epicenter of experiential entertainment when Walt Disney came to town. This collision of creative entertainment and technological advancements formed the foundation of the innovative ecosystem that exists here today,” he adds. See Also: One of America’s Biggest VR/AR Centers Is… Orlando?

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The Ghost Howls

APRIL 15, 2025

He also wants to give tools to creators to thrive on the platform. Apparently, the program has been a success, with 4000 customers served and with Lufthansa, Meta, and developer MSM.Digital winning the 2025 Airline Passenger Experience Association (APEX) Award for Best Inflight Entertainment.

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ARPost

OCTOBER 28, 2021

Virtual reality , augmented reality and mixed reality can help people work more efficiently, access services, learn and entertain themselves. Accessibility Options and Tools for Everyone, Including Disabled Developers. The XRAccessibility GitHub site is now live and allows anyone to access or upload helpful resources.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.

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ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. More Widespread Use of VR for Location-Based Entertainment According to Vindevogel, VR technology will continue to evolve and become more widely adopted.

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VRScout

SEPTEMBER 4, 2017

WebVR is a “code once, work on multi-platforms answer” to VR, hence it has proven itself to be a cost-efficient tool for developers to build quick VR or AR prototypes and launch products. Mozilla took the lead in pioneering WebVR, launching its A-Frame VR content authoring tool in 2015, along with its MozVR resource.

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ARPost

JUNE 15, 2020

For instance, it has entertainment applications, and can also be used for retail, in the medical field, and for manufacturing, among others. Unity Support. Unity is an advanced game engine used in the development of augmented reality apps, especially gaming. billion that same year. Cloud Recognition or Local Storage.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2022

This Monday, the popular real-time 3D (RT3D) engine Unity completed its merger with Ironsource to introduce tools for mobile platform developers to track core user metrics that enhance eCommerce opportunities. The IronSource tools also let developers view real-world player and market feedback during the design process.

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AR Insider

AUGUST 19, 2020

This article is excerpted with the author’s permission from the Unity Report: Immersive Advertising: How Augmented and Virtual Reality Experiences are Changing Marketing. The latest generations of mobile users are on Snapchat and TikTok – platforms that provide the latest tools for self-expression and personalization.

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ARPost

SEPTEMBER 15, 2020

Although its well-known applications lie in gaming and entertainment , its potential isn’t limited to these industries. Over the years, they considered 360 video marketing, VR entertainment booths, and training simulations before settling on XR tools to aid with research. Their shared fascination with XR brought them together.

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XR Today - Mixed Reality tag

NOVEMBER 20, 2023

Last week’s Unite 2023 event saw a massive amount of updates from Unity, the world’s largest real-time 3D (RT3D) gaming engine company. The Unite 2023 event, a meeting of minds for Unity developers, solution providers, and executives, explored the latest updates on the leading platform.

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The Ghost Howls

SEPTEMBER 16, 2024

More info (VisionOS 2 features — Road To VR) More info (VisionOS 2 features — Upload VR) More info (iPhone 16 can shoot spatial photos and videos) Unity cancels its runtime fee Unity has finally canceled the abomination of the “Runtime fee” , which was meant to charge developers based on revenue in the last 12 months and lifetime installs.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. Android XR and Gemini: The AI/XR Connection One of the reasons Google believes now is the perfect time for an XR revolution, is that it has an incredible selection of AI-powered tools to offer developers.

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Road to VR

MAY 2, 2017

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. Subscribe on iTunes.

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VRScout

SEPTEMBER 16, 2022

If watching decades of sci-fi movies and television like Star Wars and Back to the Future has taught me anything, it’s that holograms are the future of communication and entertainment. By plugging the device into your computer (Mac or PC) via a standard USB-C and HDMI cable, you’re able to use it as a secondary 3D monitor.

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UploadVR Between Realities podcast

JULY 17, 2017

Today, we’ve learned that Lionsgate is embracing that concept by partnering with Unity to promote a new entry in the Saw horror franchise. At Unity, we want to redefine how people consume advertising,” says Agatha Bochenek, Head of Mobile and VR/AR Advertising at Unity Technologies. “To

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ARPost

SEPTEMBER 10, 2021

As awareness of the LGBTQ+ community continues to increase and evolve, it is more and more apparent that technology will be a major tool for increased visibility. It gives a glimpse of the unity shared among the LGBTQ+ community—one that’s fully captured through technology. “I

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Road to VR

APRIL 29, 2019

Essentially, the project is aiming to let users create the same sort of ‘hyper reality’ VR effects that location-based entertainment facilities such as The Void provide; having that physical object match up to an in-game representation makes for a potent shot of immersion to say the least. Image courtesy Tinker Pilot Team.

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XR Today - Virtual Reality

MAY 12, 2024

As a quick primer, Apple Vision Pro apps are the tools or software packages designed for or compatible with Apple’s spatial computing device. Here, I’ll cover some of my favorite Apple Vision Pro apps so far for everything from business productivity to collaboration and entertainment. What are Apple Vision Pro Apps? It makes sense.

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ARPost

APRIL 14, 2020

Best Creator and Authoring Tool. Best Developer Tool. Best Interaction Software Tool. Best in Location-Based Entertainment. Best Campaign. Best Consumer App. Best Enterprise Solution. Best Game or Toy. Best Headworn Device. Best Input and Output Hardware. Biggest Societal Impact. Best Indie Creator(s). Best Use of AI.

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The Ghost Howls

FEBRUARY 18, 2025

More info (Mentra and Vuzix partner on AugmentOS) More info (AugmentOS official website) News worth a mention (Image by Sony Interactive Entertainment) PSVR 2 had great holiday sales numbers Thanks to the huge price discount from $550 to $350, the sales of PSVR 2 had a huge boost in 2024.

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XR Today - Virtual Reality

JANUARY 31, 2024

In January, Apple previewed some new “entertainment experiences” coming to the headset with the help of apps from Disney+, ESPN, Discovery+, and more. However, the Vision Pro is more than just a headset for immersive entertainment. Plus, apps will be available for tools like Cisco and Zoom for other forms of collaboration.

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The Ghost Howls

APRIL 19, 2021

NVIDIA DLSS (Deep Learning Super Sampling) will be natively supported for HDRP in Unity 2021.2. More info (NVIDIA CloudXR upgrade) More info (NVIDIA CloudXR on Tencent Cloud) More info (NVIDIA VRSS v2) More info (DLSS integrated inside Unity) More info (Jarvis) More info (NVIDIA RTX cards shortage).

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XR Today - Virtual Reality

OCTOBER 20, 2022

Numerous companies such as Meta Platforms , Microsoft, Decentraland, Epic Games, Unity, Pico Interactive, NVIDIA, and even Autodesk are developing platforms to facilitate the Metaverse. Their new tools are set to offer enterprises an immense number of business use cases. The Role of NFTs, Crypto, and Blockchain.

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XR Today - Virtual Reality

JUNE 7, 2022

WorldCAST is a WebAR Software-as-a-Service (SaaS) platform designed to democratise AR content creation tools. The debut of WorldCAST follows similar efforts from immersive technology firms like XR Bootcamp, Meta, Unity, and BUNDLAR to democratise extended reality (XR) content development with easy-to-use tools.

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AR Insider

MARCH 18, 2021

It includes software that enables enterprises or developers to create consumer-based AR experiences such as games, ads & entertainment. This includes tools like Unity, and several other platforms in the expanding AR creation value chain. This spending category is projected to grow from $290 million in 2019 to $3.5

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