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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. Some reports by Business Insider and The Information talk about the current situation of Magic Leap, that seems always more complicated. More info (Magic Leap trying to raise $100M) More info (Magic Leap timing for the future).

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Magic Leap’s John Gaeta talks about the future of cinema, storytelling and mixed reality

The Ghost Howls

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. We went to Europe and found some amazing locations for the movie. And what you are doing at Magic Leap to create these experiences for people? (

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The XR Week Peek (2022.09.26): Pico 4 announced, RTX40 cards revealed, and more!

The Ghost Howls

Pico 4 is going to launch initially only in selected countries in Europe and Asia , so Meta can keep its leadership in the US, but the situation may change fast, so it’s better for Meta to tease a Quest 3 pretty soon. It is impressive, and I think that Meta has to answer fast if it doesn’t want to lose its market leadership.

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Eido Inoue tells us everything we need to know about HADO and location based augmented reality

The Ghost Howls

We also have a small office and a couple of people overseas in Europe and America. In Europe, there are venues in Britain, Spain, France, Serbia (by raw play stats it’s the most popular area in the EU; don’t ask me why), and Russia. As platforms for LBAR is conceptually better Hololens or Magic Leap?

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All the most important AR and VR news from the GDC 2018

The Ghost Howls

If this may interest to you, here you are the link for the form to be filled (note: I’ve provided you the link for Europe… if you’re from UK, just substitute “eu” with “uk” in the address; if you are from US, use “us”, etc…). Magic Leap releases its SDK. now on sale.

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? So the traditional way to do it is to use Unreal or Unity. If you ask a minister in a country in Europe what keeps him or her at night? It stands for effortless.

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