AR Insider

JULY 22, 2021

Sony, for example, has a mature console ecosystem, with a huge relative advantage in game prices (3x), sales channels and customer base (10x+) over Quest. It’s likely that Sony and Microsoft start to actually make money on the massive quantities of identical hardware by mid-cycle. They make it up on the games. See Part I here.

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Sony Hardware Microsoft Software 376

ARPost

JULY 13, 2022

Gelfenbeyn was a co-founder of API.AI, which was purchased by Google and now exists as Dialogflow. Other members of the e-board have backgrounds including Magic Leap and Sony. For example, the characters can recall past conversations. Gibbs was formerly at DeepMind , a company using AI to help solve problems.

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Magic Leap Tools Unreal Virtual Environment 432

UploadVR Between Realities podcast

DECEMBER 4, 2016

One example is personal organizers (mobile calendar and contacts apps) on a portable device. Sony (PSVR) is clearly leading and is taking one third of the whole market. Sony is followed by Facebook (the Oculus platform) and Google (Day Dream, Card Board, Tilt Brush, etc.); In 2016, hardware makers dominate the VR market.

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Sony Samsung Google Virtual Reality 100

The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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Sony Oculus Haptic Controllers 443

UploadVR Between Realities podcast

NOVEMBER 9, 2016

We honestly believe any studio could take a good shot at bringing their game to Sony’s headset regardless of features and, with an install base of over 40 million PS4s, it’s in their best interest to. Tilt Brush, from Google. Fantastic Contraption, from Northway Games. DiRT Rally, from Codemasters. Minecraft, from Mojang.

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VRScout

NOVEMBER 28, 2018

As the partnership between Sony Films and Krikey continues to towards the third AR game in the planned trilogy, it’s undeniable that Hollywood has begun to recognize the possibilities of AR and VR as next-level marketing tools capable of delivering meaningful advertisements that extend further than simple TV spots and print ads. and Canada.

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AR Filming Education Sony 260

XR Today - Augmented Reality tag

MAY 22, 2023

For example, firms like Walmart and Ikea have smartphone applications for customers to position new furniture items in their homes or try on clothes. 2023: Enter Google ARCore Google’s convenient and easy-to-access ARSDK facilitates the development of WebAR experiences for cross-platform delivery.

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Google Unity AR Augmented Reality 122

XR Today - Virtual Reality

JANUARY 22, 2024

On the other hand, some XR prototype devices may be a simple proof of concept and may not hit end-users for years; a similar example is Google’s Starline project – first shown in 2021 – which aimed to reinvent remote meetings but is still under development.

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Apple Google Virtual Environment Entertainment 296

AllThingsVR

DECEMBER 5, 2016

Report: Sony, Facebook, Google, and Samsung Dominate VR Those of us who are old enough to have seen the rise of virtual reality in the ‘90s and then the fall and then another rise in mid 2000 and then another fall, know that the present hype about virtual reality may not be sustainable.

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Sony Samsung Google Virtual Reality 70

ARVR

OCTOBER 31, 2022

Live Monitoring of Premises Google has already experimented with VR goggles (known as Google Daydream) that helped people find their way and get new routes. An example would clarify things better. It wasn’t long ago when Oculus, Google, and Sony had people vouch for VR headsets for playing immersive games.

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VRScout

MAY 28, 2017

We don’t think so and believe that in the next couple of years major organizations such as Sony and HTC will start producing advertisements to be shown in virtual reality. Take another example, VR hire companies are starting to spring up everywhere in 2017 and we are not even half way through it!

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Virtual Reality Industry Examples Study 275

VRScout

MARCH 6, 2017

Coming to a mobile headset like Gear VR or Google Play on March 8th, the “Power Rangers: Zords Rising” is a 2-minute mobile VR experience created in partnership with Qualcomm Technologies, Lionsgate and Reel FX. As it stands, a VR-related adaptation may be a nice to have for studios.

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Filming Strategy Sony Examples 205

AR Insider

MAY 27, 2021

It gets even better: short-form AR ad creative that runs in networks like Snap, Facebook, Google and Unity Ads can be created at extremely low cost (small digit thousands) and in very tight time frames (a few weeks to a few months, depending on the creative). But it doesn’t stop at entertainment.

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AR Unity Retail Entertainment 482

ARPost

APRIL 22, 2022

The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. For example, the last time we covered one of their reports it was an industry survey with Perkins Coie. About the “Thinking Ahead About XR” Report.

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Data Industry Technology Immersion 421

UploadVR Between Realities podcast

OCTOBER 8, 2016

Sony, takes a respectable gamble that keeps the company in the pot without threatening to take it all. Google plays it safe in the knowledge the real payoff comes in future rounds. Samsung is giving him a glimpse of its cards while also showing others to Google, not placing all its chips in one basket.

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The Ghost Howls

FEBRUARY 23, 2023

With the trend of Gaming entrepreneurs, for example, Samsung, HTC, Sony, and Oculus transferred from games to virtual reality and we started to keep eye on the VR area. For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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China Industry Government Hardware 387

AR Insider

NOVEMBER 12, 2019

The GDC Expo showcases the latest game development tools and services from leading technology companies such as Amazon, Epic, Google, Intel, Nvidia, Oculus, and Sony. No money changes hands for editorial coverage ( past examples ) such as this post. Disclosure and ethics policy can be seen here.

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San Francisco Conference AR Industry 190

UploadVR Between Realities podcast

JUNE 23, 2017

To simultaneously promote the new technology and an upcoming film, 8i partnered with Sony Pictures to give users a hologram of Spider-Man from the Homecoming film to add to their pictures and videos. Spider-Man, for example, can flip, facepalm, and pose for a selfie. Tagged with: 8i , Sony Pictures Facebook Twitter Reddit More.

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VRScout

FEBRUARY 1, 2018

For example, say you’re working on a 360° video. Increasing a headset or experience’s ability to induce feelings of presence is a major concern for the corporations driving VR’s growth such as Facebook, Google, Sony and Microsoft. .” As a C- math student, just reading that made my palms sweat.

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360 Video Video Latency Sony 209

UploadVR Between Realities podcast

JULY 24, 2017

Since then standalone VR has moved even closer to reality; Google is releasing a line of WorldSense devices with partners like HTC Vive later this year. What role with Google’s WorldSense headsets play? It’s been nearly a year now since Oculus debuted its prototype standalone device, Santa Cruz , at Oculus Connect 3.

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Microsoft HTC Controllers Google 190

UploadVR Between Realities podcast

JANUARY 3, 2017

On the outside, Lenovo’s currently unnamed device looks similar to Sony’s PlayStation VR in design, with a ring that sits on top of the user’s headset to keep the weight off of the face like on the Oculus Rift and HTC Vive. That’s different tech to what the company will be using here, though.

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Las Vegas Microsoft Software Sony 196

The Ghost Howls

MAY 13, 2024

This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. For example, while holding a physical prop, such as a welding torch, the hand tracking remains robust. What a time to be alive!

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Leap Motion Hand tracking Apple Data 385

UploadVR Between Realities podcast

DECEMBER 21, 2016

Several Reddit users and a handful of Facebook and Twitter users are reporting that support for Sony’s headset landed on the YouTube PlayStation 4 app as part of update 1.09. For example, no one at UploadVR in the US or UK is able to download it right now — we’re all stuck with the 1.08 Have you gotten the update?

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Upload VR

SEPTEMBER 4, 2023

For example, several sources suggested Quest Pro would be named "Quest 2 Pro" and that Apple Vision Pro would be called "Apple Reality Pro". Samsung announced in February it is building a headset, with Google handling the software. The report says the "industry estimates" the headset could be named "Quest 4 Pro", but this is unlikely.

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Apple Samsung Google Software 145

UploadVR Between Realities podcast

JANUARY 20, 2017

Update: The update has now been rolled out across most regions according to Sony. Several Reddit users and a handful of Facebook and Twitter users are reporting that support for Sony’s headset landed on the YouTube PlayStation 4 app as part of update 1.09. Tagged with: playstation , PSVR , sony , Youtube.

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Sony Video Google Groups 100

AR Insider

JULY 7, 2020

This has attracted Sony Pictures, Miller Lite, and Porsche as clients. If operating outside of apps or social walled gardens like Facebook, you can connect the AR experience to your payments processor, or integrate the Google Maps API for location-relevant content.

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ARPost

DECEMBER 3, 2019

That means that gift cards for Google Play and iTunes can be great gifts for XR aficionados. For example, many mobile-based AR and VR applications work better with a wireless controller. PlayStation VR only requires a PS4 and a headset but Sony has a huge line of accessories. Like App store gift cards. Accessories.

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AR Technology Hardware Retail 250

UploadVR Between Realities podcast

NOVEMBER 22, 2016

The startup was competing against Jaunt, Littlstar and giants like Google’s YouTube to host 360-degree immersive content. It is not the last, however, as startups will begin running out of money in a highly competitive market now being overtaken by heavy hitters such as Google, Facebook, and Microsoft.

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Google Video Sony Microsoft 100

XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

Google: RawNeRF. Google first introduced RawNeRF in 2020 as an automated photogrammetry tool that can simulate the real-world lighting of a scanned object. Additionally, Google’s service lets an XR designer add post-processing elements to their digital twin, including focus, dynamic ranges, and tone mapping.

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Unreal Real Estate Construction Tools 105

XR Today - Mixed Reality tag

FEBRUARY 28, 2023

Google: RawNeRF Google first introduced RawNeRF in 2020 as an automated photogrammetry tool that can simulate the real-world lighting of a scanned object. Additionally, Google’s service lets an XR designer add post-processing elements to their digital twin, including focus, dynamic ranges, and tone mapping.

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Unreal Tools Real Estate Construction 116

XR Today - VR Headsets tag

JANUARY 31, 2024

The event sees leading XR firms such as Meta, Google, and Magic Leap actively participating in many of the event’s esteemed keynotes and exhibition spaces. Yesterday, Google and Mojo Vision representatives introduced the event, kicking off the monumental event with an opening keynote.

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Eye Tracking Magic Leap Wearables AR 121

The Ghost Howls

MARCH 15, 2018

This is the first post in a series of technical posts in which we will be covering the bare bones of a Virtual Reality API (Application Programming Interface) and coding a few examples using it. As a developer, we haven’t control over the runtime in which our application will execute (i.e.:

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How To Unity Data Oculus 200

AR Insider

OCTOBER 31, 2019

The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Insane, yet companies are mapping it already.

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Magic Leap AR Microsoft Apple 158

ARVR

OCTOBER 18, 2021

For the latter, Google is pioneering a “search what you see” use case to point your phone at objects to contextualize or shop for them. They include hip and tech-forward brands like Gucci, Nike and Sony Pictures. For example, making one’s products render properly in AR requires 3D digital assets?—?either

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AR Augmented Reality Education Retail 130

XR Today - Mixed Reality tag

DECEMBER 5, 2023

For example, companies will need to develop and deploy benchmarks and evaluation standards. For example, NVIDIA has long remained associated with AI , namely, as it continues to refresh its portfolio of solutions for immersive collaboration and design.

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VRWorld

MAY 27, 2016

Just in time for E3 2016, WorldViz will bring support for Unreal Engine 4 and Unity 5 on most popular devices such as Google Daydream VR, HTC Vive, Oculus Rift, Samsung Gear VR, and Sony PlayStation VR. meters i.e. 26,910 sq. feet are covered with a single device.

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Sony Virtual Reality Unreal Architecture 75

UploadVR Between Realities podcast

FEBRUARY 2, 2017

However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. It seems fairly clear from rumors , industry insiders and a spat of recent acquisitions that the gargantuan corporation is working on something in the VR/AR space.

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Wearables Augmented Reality Apple AR 100