Remove Examples Remove Sony Remove Unity
article thumbnail

Unity CEO Predicts VR/AR Takes Off In ’12 to 24 Months’

UploadVR Between Realities podcast

Unity CEO John Riccitiello has been following both virtual and augmented realities for a long time and, like the rest of us, he’s waiting for it to go mainstream. Today at Unity’s Vision Summit, he outlined how and when he thinks it will get there. Price point, for example, is the most glaringly obvious factor.

Unity 187
article thumbnail

What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. We’ve seen some great examples of entertainment marketing, such as Sony Pictures’ Spider-Man : Into the Spider-Verse campaign done by Trigger using 8th Wall’s WebAR platform a few years back. Four Myths About AR Advertising.

AR 482
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The XR Week Peek (2025.03.11): Samsung headset may launch in Q3, Animal Company is the most grossing game on the store, and more!

The Ghost Howls

South Korean news outlet The Elec instead reports that Samsung will use Sonys new 1.35-inch inch 35523840 micro-OLED display, the same used in Sonys own SRH-S1 standalone headset. Sony also provides the screens for the Apple Vision Pro, but these ones for the Samsung headset would be from a new generation.

Samsung 327
article thumbnail

How Inworld AI Is Populating the Metaverse

ARPost

Other members of the e-board have backgrounds including Magic Leap and Sony. For example, the characters can recall past conversations. Once the character is complete in both mind and body, they can be integrated into virtual environments created using Unreal Engine or Unity. They call this model “Bring Your Own Avatar.”.

article thumbnail

The XR Week Peek (2020.11.02): PSVR likely not to come in 2021, new info revealed on Decagear, and more!

The Ghost Howls

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

Sony 455
article thumbnail

The XR Week Peek (2023.01.23): Microsoft shuts down Altspace and MRTK, and more!

The Ghost Howls

In total, I counted something like 32 games, which is ok to start with, but then Sony should be fast in collecting more content to not make the PSVR2 players get bored fast for the lack of playable games. But still, the fact that all the PSVR 1 content won’t be available for the new headset gives Sony a good challenge on the content side.

Microsoft 421
article thumbnail

The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into

ARPost

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. He gave examples of some applications of VR that have nothing to do with gaming, such as house tours, and meetings.