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The AR Location Wars, Part I: Google

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” This is the theme of our new series, Location Wars , where we’ll break down who’s doing what… starting with Google.

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Who’s Waging the Wearables Wars? Part III: Google

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search.

Wearables 337
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Meta Wants to Beat Google at its Own Game with Horizon OS

Road to VR

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Google. Google: Keep on Daydreaming After having abandoned its ill-fated standalone XR platform Daydream in 2019, Google took a giant step back from VR that it never quite recovered from.

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New VR Fitness App VZfit Helps Stay at Home People Stay in Shape

ARPost

The gym is closed, but you want to keep exercising and stay in top shape. They can pick from a multitude of real-life locations on Google Maps and start training. “We To make the training session more exciting, they can choose to start streaming a music selection designed to encourage physical exercise. Why a VR Fitness App?

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AR’s ‘Location Wars’ Get Started

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from these examples, Google will have a key stake in this “ Internet of Places.” That forms the basis for its storefront recognition in Google Lens and urban navigation in Live View. Google isn’t alone.

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Data Dive: How is AR Boosting eCommerce?

AR Insider

Visual search, a la Google Lens , meanwhile lets users identify items with their smartphone camera as a shopping launchpad. Now it’s time to revisit this exercise with the latest data. Google Swirl is a good example of both. This comes in a few flavors.

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Big XR News from Meta, Google, Unity, T-Mobile, KPMG

XR Today - Virtual Reality

Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. Google Releases AR Geospatial Creator for Unity Google has launched Geospatial Creator for Unity, a new platform that allows developers to preview 3D assets in the Unity Editor.

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