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Meta Wants to Beat Google at its Own Game with Horizon OS

Road to VR

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Microsoft. Apple vs. Google. Imagine one for exercise that extra-light, sweat-wicking materials. And you know what, it just might win. It’s a tale as old as time.

Google 256
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Who’s Waging the Wearables Wars? Part III: Google

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search.

Wearables 329
Insiders

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Who’s Waging the Wearables Wars? Part II: Microsoft

AR Insider

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon last week, it’s time to zero in on Microsoft. Microsoft had a similar fate in smartphone era.

Wearables 255
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Avantis Education Launches VR Learning Platform

XR Today - Virtual Reality

The service also supports Avantis Education’s purpose-built headset, as well as Google Expeditions kit, and is designed for classroom adoption. The base Eduverse product is free for teachers, who can quickly log in using an active Microsoft or Google account, enabling teachers and students to access Eduverse teaching tools.

Education 238
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Meta Rebranding Quest Software Horizon OS, Will Run On New Headsets From ASUS, Lenovo, More

Upload VR

A headset "designed for exercise that's extra-light with sweat-wicking materials". Additionally, Meta is working with Microsoft's Xbox division to create a "limited-edition Meta Quest" headset with Xbox branding. Google seems set on owning a full XR platform though, not just the 2D app section of Meta's.

Software 145
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Is Facebook Building a ‘Social Layer’ For the Spatial Web?

AR Insider

So predicting AR’s trajectory becomes an exercise in “ following the money.” ” For Google, investments in AR are to drive search (visual search, mapping). Google will be the knowledge layer , just like its web index serves that purpose on the 2D web. For Apple, AR’s job is to sell more hardware.

Exercises 267
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Are ‘Captions for the Physical World’ AR’s Killer App?

ARVR

Last week, Google teased its latest AR glasses?—?a The first was of course the ill-fated Google Glass which, in fairness, had a fruitful second life in the enterprise. Macro factors have changed, leading Google back to the consumer AR well. But the other factor that’s different about Google’s latest AR tease is focus.

Google 130