Exercises Hardware Sony 
AR Insider
MARCH 1, 2021
So it’s time once again for our ongoing exercise to reason-out its unit sales. That total includes hardware and software. That’s about 28 percent of Oculus’s overall ARPU ($454), given $299-$399 hardware.*. That makes hardware revenue $421.2 The exercise above is just one of them. Magic Number.
AR Insider
AUGUST 17, 2020
I t’s time for another round of our periodic exercises to zero in on VR headset sales. This time we’re revisiting PSVR…but instead of hardware units , we’re looking at total revenue including software/game sales. Given PSVR’s market share lead, this is an important exercise. billion from PSVR hardware.
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AR Insider
APRIL 13, 2020
AR Insider readers know that we’re obsessed with collecting clues for VR hardware penetration. Because hardware sales figures aren’t disclosed ( except from Sony ), this becomes an ongoing exercise in piecing together known quantities to extrapolate unknown ones.
AR Insider
FEBRUARY 10, 2020
In mature markets like smartphones, hardware players disclose figures — especially if public — but it’s a lot quieter on the early-stage front. That’s the case with VR, which becomes an exercise in gathering hints in perpetual market-sizing mode. Sometimes there are gifts like Sony’s frequent disclosures while boasting PSVR sales.
AR Insider
MAY 25, 2020
I t’s time for another round of our periodic exercises to zero in on Oculus Quest unit sales. As background, these exercises are compelled by the fact that companies in early-stage sectors like VR don’t disclose unit sales ( except Sony ). Until then, it’s just a thought exercise. Let’s dive in.
AR Insider
MARCH 16, 2020
In mature markets like smartphones, hardware players disclose figures — especially if public — but it’s a lot quieter on the early-stage front. That’s the case with VR, which becomes an exercise in gathering hints in perpetual market-sizing mode. Sometimes there are gifts like Sony’s frequent disclosures while boasting PSVR sales.
AR Insider
FEBRUARY 17, 2020
In mature markets like smartphones, hardware players disclose figures — especially if public — but it’s a lot quieter on the early-stage front. That’s the case with VR, which becomes an exercise in gathering hints in perpetual market-sizing mode. Sometimes there are gifts like Sony’s frequent disclosures while boasting PSVR sales.
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