Remove Exercises Remove Immersion Remove Magic Leap
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Is Instagram AR’s Sleeping Giant?

AR Insider

We’ve been toying with this “ follow the money ” exercise for a while, but it gained steam at Facebook’s recent OC6 event. Just like Magic Leap has the Magicverse , this is essentially Facebook’s flavor of the AR Cloud. That will prime the next era of immersive UX that Facebook is aiming for.

AR 315
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Is Facebook Building a ‘Social Layer’ For the Spatial Web?

AR Insider

So predicting AR’s trajectory becomes an exercise in “ following the money.” Add it all up and each of these players will rule a different “layer” to the immersive web. Just like Magic Leap has the Magicverse , this is essentially Facebook’s flavor of the AR Cloud.

Exercises 262
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Is Instagram AR’s Sleeping Giant?

AR Insider

We’ve been toying with this “ follow the money ” exercise for a while, but it gained steam at Facebook’s recent OC6 event. Just like Magic Leap has the Magicverse , this is essentially Facebook’s flavor of the AR Cloud. That will prime the next era of immersive UX that Facebook is aiming for.

AR 297
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All the best AR/VR news from CES 2023

The Ghost Howls

So here you are a collection of the best news in immersive realities from the CES 2023, with many links to go deeper! Everyone I spoke with talked about an interesting event to attend for us XR people, and this shows that immersive realities are now in a quite mature status… to be niche technologies. hours of exercise.

AR 442
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How Do AR Advertising Platforms Stack Up?

AR Insider

Its ability to demonstrate products in immersive ways resonates with their creative sensibilities, transcending what’s possible in 2D formats. ARtillery Intelligence recently performed this exercise including compatible hardware bases and active users (see below). Magic Leap is building a software ecosystem around its product.

AR 258
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P&G China Wants You to Buy a VR Girlfriend

VRScout

The clip promises an immersive girlfriend experience that looks reminiscent of a Chinese soap opera. For Alibaba, this foray into VR is far more than a simple exercise in branding. Earlier this year the company announced the creation of their Buy+ division which has been tasked with creating a fully immersive VR shopping experience.

China 150
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What’s Driving Instagram’s AR Play?

AR Insider

This exercise includes pinpointing fitting AR use cases, as well as more granular strategies around user experience (UX). We’ve been toying with this “ follow the money ” exercise for a while, but it gained steam at Facebook’s OC6 event last year. These are longer-term initiatives to be a sort of “ social layer ” to the immersive web.

AR 237