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How Eye Tracking is Driving the Next Generation of AR and VR

VRScout

AR and VR are gearing up for a giant leap forward thanks to advancements in eye-tracking technology. The industry has been experiencing a boom in recent years with hundreds of startups and heavy investment from tech giants including Google, Apple, Samsung, and Facebook. How Eye Tracking Supports Immersion.

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Project Moohan: The Latest Details on Samsung’s XR Headset

XR Today - Augmented Reality tag

Weve been eagerly awaiting some genuine news about Samsungs impending XR headset for months now ever since the company announced its partnership with Google and Qualcomm. Plus, we now know that the system is going to be powered by Googles brand-new Android XR platform in fact, its the first MR headset designed with Android XR.

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Evaluating Meta Quest for Enterprise Use: Features and Applications to Know

XR Today - Mixed Reality tag

Unfortunately, the only Quest headset to offer eye tracking is the Quest Pro which is now discontinued , but theres a good chance Meta will add eye tracking capabilities to future products. Already, its experimenting with advanced tracking solutions, like EMG wrist bands introduced with the Meta Orion prototype.

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How Will AR Transform Advertising?

AR Insider

Advrty wants to offer a new avenue of monetization for virtual reality developers which doesn’t involve full field-of-view pop-up ads with a platform aimed at designing and incorporating nonintrusive product placement. The core of its platform is based on the ability to accurately track user views and interactions.

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The VRScout Report – The Week in VR Review

VRScout

You can enjoy the full audio recording below: Episode 28 of the VRScout Report, we got new 360 toys on iOS, Hololens is helping elevator technicians, VR might help you control your dreams, Apple CEO Tim Cook on augmented reality, VR/AR industry funding wrapup, and more… iOS NOW CAN TAKE 360 PHOTOS WITH GOOGLE CARDBOARD CAMERA, TOO.

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Major Report Calls for Standards on XR Metrics

XR Today - Mixed Reality tag

Extended reality and Metaverse firms lack standardised metrics for measuring human behaviour in virtual environments based on current legacy data analytics, a new report on Monday has found. We need to have more of the data that shows people that XR is more effective than other approaches,” Barrowman added.

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Metaverse Must Be Interoperable, Human, Hackl Says

XR Today - Mixed Reality tag

In her 2020 article, she quoted Ryan Gill, Co-Founder and CEO of Crucible , who explained how Direct-to-Avatar (D2A) business models sold goods and products directly to avatars to bypass supply chain management, namely in “social or competitive virtual environments like games or open worlds where consumers project themselves as an avatar.”

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