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Kellogg’s Works With Accenture For VR & Eye Tracking Merchandise Plan

VRScout

Traditional marketing research involves consumers taking surveys about a products placement and its visuals while shopping in a real store, and since shopping in a VR environment closely reflects how people shop in the real-world, researchers have recently been using VR to reconstruct supermarket shelves – which can yield the same results.

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V2EC: Eye-tracking accessory for Vive Focus 3 and Vive Virtual Character announced!

The Ghost Howls

What people required the most in a new VR headset, according to a survey proposed by HTC Vive. 7Invensun announced Droolon F2 eye-tracking accessory for Vive devices. The Droolon F2 fixes the only feature missing in the Vive Focus 3, that is eye-tracking capabilities. Announcement image for the Droolon F2.

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Valve Releases Hand-tracking Passthrough for Steam Link, Making Quest an Even Better PC VR Headset

Road to VR

While Steam’s latest hardware survey indicates that over half of connected VR headsets are some flavor of Quest, its continued work on Steam Link may be a key to the rollout of its own rumored standalone headset , codenamed ‘Deckard’, which has been a hot topic of conversation since 2021 following a series of code leaks.

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Study Shows How VR Could Help Diagnose ADHD

VRScout

The kid-friendly interactive experience uses a combination of machine learning and eye-tracking to effectively identify a variety of ADHD symptoms. All of the neuropsychologists who answered a feedback survey after the first pilot said they had benefit from using virtual reality methods as a complementary tool in their work.”

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XR Talks: Can VR Optimize In-Store Merchandising?

AR Insider

Another way of doing it is in 2D, so online surveys [and] in-home user tests. So they devised a VR simulation that employed six-degrees-of-freedom and eye-tracking headsets to monitor reactions to product placement. Eye tracking came into the equation to see where on store shelves shoppers’ attention was attracted.

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Hong Kong Legislature Says Web3 Will Save Failing Virtual Banking Services

XR Today - Virtual Reality

Reports highlight how companies leveraging web3 assets such as cryptocurrencies, non-fungible tokens, and other blockchain assets claim that opening virtual bank accounts is “extremely hard,” as a survey created by Kit-Chong’s team reported.

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OpenBCI: games using brain-interfaces are coming in 3 years

The Ghost Howls

The Galea hardware is designed to be integrated into existing HMDs and is the first device that simultaneously collects data from the wearer’s brain, eyes, heart, skin, and muscles. Our current version includes sensors for EEG, EOG, EMG, PPG, and EDA, with the option to include image-based eye tracking as well.

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