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Walmart Brings Tricked Out ‘How to Train Your Dragon’ VR Experience to Select Stores

Road to VR

Walmart is continuing its onward journey to think outside of the big-box with the help of VR, this time bringing 50-foot tractor-trailers to their megalithic parking lots across the US to let shoppers go head-first into a VR experience for DreamWorks Animation’s upcoming film, How to Train Your Dragon: The Hidden World.

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‘Ralph Breaks VR’ Hyper-Reality Experience Is An All-Out Assault On Your Senses

VRScout

It’s incredible to work on an experience like Ralph Breaks VR that lets you live inside a film you’ve spent years creating,” said Pamela Ribon, Co-Writer for Ralph Breaks the Internet, writer for Ralph Breaks VR, and voice of B.E.V.

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