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Sony Just Invested $250 Million in Epic Games, Here’s What it Could Mean for VR and Beyond

Road to VR

Sony Corporation announced today that it will invest $250 million in Epic Games, the company well known for its hit game Fortnite and the Unreal Engine game engine that powers it. It’s the “convergence of gaming, film, and music” part which speaks to where the long-term synergies between Sony and Epic lie.

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Sony Announces ‘Smurfs’ Mixed Reality HoloLens Game

VRScout

The latest Smurfs film gets it’s own mixed reality children’s game for Microsoft’s HoloLens. Sony’s latest edition to the Smurf reboot anthology, Smurfs: The Lost Village hits theaters today once again bringing the iconic 80’s characters back from the dead much to the delight of children and nostalgic adults everywhere.

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The XR Week Peek (2021.03.01): Sony confirms PSVR 2, Facebook teases Quest 2 Pro, and more!

The Ghost Howls

Image by Sony). Sony officially states it is going to launch the PSVR 2. PlayStation VR has been the most successful headset until now (if we exclude the crappy mobile viewers), but now it is pretty dated and people were wondering what Sony was going to do. Some people started to think that Sony could have abandoned VR.

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Sony Acquires Beyond Sports to Expand Metaverse Solutions

XR Today - Mixed Reality tag

Japanese electronics giant Sony recently bought out Beyond Sports, allowing the former to build massive metaverse content for sporting events. Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions. it announced this week.

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Apple Joins Pixar, NVIDIA, & More to “accelerate next generation of AR experiences” with 3D File Protocol

Road to VR

We open-sourced the project in 2016, and the influence of OpenUSD now expands beyond film, visual effects, and animation and into other industries that increasingly rely on 3D data for media interchange. OpenUSD is based on years of research and application in Pixar filmmaking.

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CAA Hires Joanna Popper as Chief Metaverse Officer

XR Today - Mixed Reality tag

The former Hewlett Packard executive aims to expand the CAA’s portfolio of emerging technologies, including virtual, augmented, and mixed reality (VR/AR/MR), blockchain, and non-fungible tokens (NFTs), among others, for some of the largest filming, advertising, and television studios. Variety (@Variety) August 4, 2022.

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The 2022 Auggie Awards

ARPost

Best Art or Film. Sony Electronics Head of Business Development, Thaisa Yamamura, presented the Auggie Award for Best Art or Film. Yamamura also presented the winner with a Sony Spatial Reality Display, a “glasses-free 3D display that will improve their workflow.” All these four awards are decided at the conference.