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Walmart Brings Tricked Out ‘How to Train Your Dragon’ VR Experience to Select Stores

Road to VR

Walmart is continuing its onward journey to think outside of the big-box with the help of VR, this time bringing 50-foot tractor-trailers to their megalithic parking lots across the US to let shoppers go head-first into a VR experience for DreamWorks Animation’s upcoming film, How to Train Your Dragon: The Hidden World.

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NBA Will Live Broadcast One Game a Week in VR

VRScout

If you want to preview the experience before forking over the dough, the NBA will be offering a trial on October 27th during the game between the San Antonio Spurs and Sacramento Kings. Although we might not be used to longer form VR content, the length of the film turned the focus on the story, not the technology.