XR Today - Mixed Reality tag

JUNE 13, 2023

The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Additionally, sports, retail, logistics, healthcare and, more recently, financial services will lead the way. Their partnership with Unity will get them there quickly. Will they contribute to and support the OpenXR standard?

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. ” You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I’ve been a Unity user forever. It’s amazing.” ” Paul: [laughs] Right.

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AR Magic Leap Unity Augmented Reality 78

Full Dive Gaming

JUNE 28, 2022

From major consumer activations to powerful enterprise solutions, we employ emerging AR and VR technologies that push the boundaries of what’s possible across entertainment, sports, retail and the enterprise as companies get into the Metaverse. 7:30 Worked on Spiderman Films/LEGO 8:40 Trigger XR Worldwide?

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VRWorld

JULY 12, 2017

.” The conference description states that VRX is “the only B2B event which covers the full spectrum of where VR is having the biggest impact; with insights and solutions from those leading the charge in gaming, film, broadcasting, automotive, engineering, architecture, healthcare, retail, tourism, hospitality, marketing and beyond.

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XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. You know what, go learn Unity and coding and figure out how to actually make it. And it was for me as well; I've been a Unity user forever. Alan: And then they ask their tech teams and they're like, "does anybody know Unity?"

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XR for Business Podcast

OCTOBER 6, 2020

We started making-- this company originally was creating software for Hollywood films, and we did that quite successfully on a lot of films. So now a retailer has a one-stop-shop to do a lot of the things that maybe was being done by several firms. If I'm a retailer and I sell something, how would it work through your system?

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XR for Business Podcast

OCTOBER 6, 2020

We started making-- this company originally was creating software for Hollywood films, and we did that quite successfully on a lot of films. So now a retailer has a one-stop-shop to do a lot of the things that maybe was being done by several firms. If I'm a retailer and I sell something, how would it work through your system?

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Houston AR Unreal Technology 78

XR for Business Podcast

OCTOBER 6, 2020

We started making-- this company originally was creating software for Hollywood films, and we did that quite successfully on a lot of films. So now a retailer has a one-stop-shop to do a lot of the things that maybe was being done by several firms. If I'm a retailer and I sell something, how would it work through your system?

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Houston AR Unreal Technology 78

XR for Business Podcast

AUGUST 14, 2019

One example is retail employees. Michael: And this is why I’ve been working on starting this dojo, or this VR maker space; because the tools for building — there’s VRTK for Unity… there’s just all these tools. Unity is always my top one. You were talking about exercise and fitness. Amazon Sumerian.

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XR for Business Podcast

AUGUST 14, 2019

One example is retail employees. Michael: And this is why I’ve been working on starting this dojo, or this VR maker space; because the tools for building — there’s VRTK for Unity… there’s just all these tools. Unity is always my top one. You were talking about exercise and fitness. Amazon Sumerian.

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Tips Training Augmented Reality Exercises 78

XR for Business Podcast

AUGUST 14, 2019

One example is retail employees. just in this very short, six-minute conversation that we've been in here, you've talked about VR being used for design, and for previsualization, and for training in retail. Unity is always my top one. As someone who grew up as a game designer and player, I definitely side towards Unity.

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Tips Training Augmented Reality Exercises 60

VeeR VR

DECEMBER 6, 2017

There are many VR events, conferences, expos and film festivals worth attending, and we've handpicked the best ones with agenda & venue, as well as social media information attached. Give this a read and pick out your favorite ones to visit! It began in 1987, and has continued to grow in both scope and size every year.

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XR for Business Podcast

DECEMBER 10, 2019

They can also, if the retailers have their own content, through Darabase they can be certain of their own promotions. We kind of expect to get paid, because if you wanted to film a TV series or whatever in the building, then you go through our film department, and we get paid and we get permits. Normal, normal stuff.

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Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

They can also, if the retailers have their own content, through Darabase they can be certain of their own promotions. We kind of expect to get paid, because if you wanted to film a TV series or whatever in the building, then you go through our film department, and we get paid and we get permits. Normal, normal stuff.

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Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

They can also, if the retailers have their own content, through Darabase they can be certain of their own promotions. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level.

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Real Estate AR Magic Leap Brazil 60

The Ghost Howls

MAY 15, 2023

The console is now available for purchase at the most popular online and offline retailers. Some people sustained that sales have not been great because the console wasn’t available from retailers, yet. All without leaving your editor. This is a very important moment for the console, whose sales until now haven’t been stellar.

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The Ghost Howls

APRIL 30, 2025

And the price for this camera is definitely affordable: it is available on its website or on major retailers for $550. Who Are We Looking For Unity Developers (both Junior and Senior levels) Join our Unity team and be at the forefront of innovation in the global mobile-AR industry. It also added better HDR support.

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Italy AR Strategy Oculus 286

XR for Business Podcast

JULY 12, 2019

If you know that there are less than two people per day coming into a retail shop to actually buy a car, you have to take it a little bit more step-by-step approach.” .” I said, “they walk out of the shop — they’re ashamed of their behavior, and they never come back. And people will go, “that’s VR?

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XR for Business Podcast

JULY 12, 2019

If you know that there are less than two people per day coming into a retail shop to actually buy a car, you have to take it a little bit more step-by-step approach.” .” I said, “they walk out of the shop — they’re ashamed of their behavior, and they never come back. And people will go, “that’s VR?

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Automotive Magic Leap Course Industry 78

The Ghost Howls

SEPTEMBER 24, 2019

So, I opened a chain of retail computer stores in the 90s, I ran a fairly large chain in Oregon with five computer stores and then in 2000 I started working in Silicon Valley doing electronics and engineering… and eventually, I got into doing consumer products. after that, I’ve always been a bit of an entrepreneur also.

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TechCrunch VR

JANUARY 3, 2023

Nintendo’s Power Glove was, to quote one of the eighties’ finest films, “so bad.” The firm puts the final retail price of the product at just under $500 for the pair. The company is also making an SDK available for Unity and Unreal Engine developers to make better use of the system.

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XR for Business Podcast

JULY 2, 2019

It’s a simple SDK that integrates with Unity as a content creator, or you can drag and drop product placement within your experience. And with our plugin integrated with Unity, they were able to place ads alongside the track, by basically planting billboards that are part of the scenery. Then after that, it was filmed.

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AR Unity San Francisco Examples 78

XR for Business Podcast

JULY 2, 2019

It’s a simple SDK that integrates with Unity as a content creator, or you can drag and drop product placement within your experience. And with our plugin integrated with Unity, they were able to place ads alongside the track, by basically planting billboards that are part of the scenery. Then after that, it was filmed.

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AR Unity San Francisco Examples 78

The AR Show

JUNE 16, 2020

More recently, she teamed up with HBO and Framestore for Game of Thrones "Dead Must Die," a mixed reality experience brought to AT&T retail and Tribeca Film Festival. Tony is currently Head of AR/VR Ad Innovation at Unity Technologies. Tony is currently Head of AR/VR Ad Innovation at Unity Technologies.

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XR for Business Podcast

JULY 26, 2019

But interestingly enough, it also allows you to walk into a retail location, be identified spatially, pick up a 7Up can, and walk out of the location and have it trigger and transaction. This same functionality enables all kinds of different use cases. From a pair shoes, to a coffeemaker, to everything. And what are the timelines around this?

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XR for Business Podcast

JULY 26, 2019

But interestingly enough, it also allows you to walk into a retail location, be identified spatially, pick up a 7Up can, and walk out of the location and have it trigger and transaction. This same functionality enables all kinds of different use cases. From a pair shoes, to a coffeemaker, to everything. And what are the timelines around this?

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Technology Data Industry Los Angeles 78

XR for Business Podcast

JANUARY 29, 2020

We’ll eventually have digital objects on top of reality, but I think there’s a lot of innovation that’s happening, at least in the storytelling around, where when I go to these different film festivals, I kind of see what the storytelling potential is with these mediums. And I think we’re still very early in that era.

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Industry Augmented Reality Technology AR 78

XR for Business Podcast

JULY 26, 2019

But interestingly enough, it also allows you to walk into a retail location, be identified spatially, pick up a 7Up can, and walk out of the location and have it trigger and transaction. This same functionality enables all kinds of different use cases. From a pair shoes, to a coffeemaker, to everything. And what are the timelines around this?

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Technology Data Augmented Reality Los Angeles 60

XR for Business Podcast

JANUARY 29, 2020

We'll eventually have digital objects on top of reality, but I think there's a lot of innovation that's happening, at least in the storytelling around, where when I go to these different film festivals, I kind of see what the storytelling potential is with these mediums. And I think we're still very early in that era. But once the WebXR 2.0

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XR for Business Podcast

JANUARY 29, 2020

We’ll eventually have digital objects on top of reality, but I think there’s a lot of innovation that’s happening, at least in the storytelling around, where when I go to these different film festivals, I kind of see what the storytelling potential is with these mediums. And I think we’re still very early in that era.

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XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? Alan: I think the zSpace thing could be used for retail on location.

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XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? Alan: I think the zSpace thing could be used for retail on location.

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Augmented Reality Virtual Reality Technology Training 78

The Ghost Howls

JUNE 24, 2021

The retail box contains: VIVE Pro 3 headset 2 Controllers Battery Battery charger Controller charging cable Lens cleaning cloth. Vive Wave SDK is perfectly integrated with the Unity XR Plugin Management System. Since we made it using Unity Interaction Toolkit, the porting was super easy to do.

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XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? Alan: I think the zSpace thing could be used for retail on location.

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Augmented Reality Virtual Reality Technology Training 60

XR for Business Podcast

AUGUST 5, 2019

They're hiring a Unity developer or a 3D modeller. But at the same time, for those companies that do have that and really want to bring things in-house, what are some of the tools that you're seeing -- besides ARKit, ARCore, and Unity -- that are standing out to you? Alan: I think the zSpace thing could be used for retail on location.

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Augmented Reality Virtual Reality Technology Training 60

Upload VR

NOVEMBER 2, 2023

Back in 2016, designer and filmmaker Keiichi Matsuda released Hyper-Reality, a concept film that imagined an augmented reality future where physical and virtual realities have merged, resulting in a "city saturated in media." The film was heavily circulated, covered extensively across media and news outlets when it released.

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