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Case Study: Movie Marketing with AR

AR Insider

To celebrate the film release of Sing 2, Universal Pictures looked to TikTok to create an interactive campaign utilizing AR effects. What were results and, best practices, and strategic takeaways? This post appeared first on AR Insider.

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UCLA Surgical Training Study Shows VR Beats Traditional Training by 130%

Road to VR

A randomized study conducted at UCLA to test the difference between VR and traditional surgical training found that medical students trained in VR scored significantly better than traditional methods. After their training, participants conducted the procedure on an artificial training bone and their performance was filmed.

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How Astronauts Are Using VR & AR Aboard The ISS

VRScout

Thanks to jaw-dropping VR films like Space Explorers: An ISS Experience and educational games such as Mission: ISS , anyone with a VR headset has the ability to experience life aboard the International Space Station. According to NASA, Hoshide used a VR headset to study how astronauts visually translate motion in microgravity.

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“PRIVACY LOST”: New Short Film Shows Metaverse Concerns

ARPost

A new short film, titled PRIVACY LOST , is a theatrical exploration of some of those concerns. Creating the Film “I’ve been developing VR, AR, and AI for over 30 years because I am convinced they will make computing more natural and human,” said Rosenberg.

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Scientists Develop Artificial Skin That Allows You To Feel In VR

VRScout

Lined with a series of pneumatic actuators, the ultra-compliant thin-metal film strain sensor creates a highy-realistic tactile sense via vibratory feedback. . The next step will be to develop a fully wearable prototype for applications in rehabilitation and virtual and augmented reality,” adds Sonar.

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The Future of VR in Education: Full Immersion in Learning

ARPost

Some schoolchildren are visual learners: it is important for them to “see” the object of study, and not just hear or read about it. The results of studies on the VR impact on student engagement in the learning process show that in more than 60% of cases, students have increased attention, and interest in the subject.

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UNAIDS Launches Educational 360-Degree Series Ahead Of World AIDS Day

VRScout

UNAIDS partners with Google & Makhulu Media for a series of VR films about HIV testing. We wanted to see if immersive virtual reality films could encourage people to take an HIV test and improve relationships between nurses and young people by helping them to step into each other’s shoes,” adds Makhulu Media producer Rowan Pybus.