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VR faces many challenges when approaching content creation: latency, SIM sickness, limitations in tools available for building, high expense, lack of vernacular/rules, and very little monetary return on investment. Many currently refer to virtual reality content creation as the “wild west” since anything goes.
AR mode will be everywhere else: calling a heads up display of Google Maps on the street, stopping to catch a Pokemon in a field, or scanning the person in the coffee meeting across from you to cross-reference their LinkedIn profile. Those interactions can be mapped to brainwaves and translated into action with almost no latency.
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