The Ghost Howls

NOVEMBER 11, 2024

There is a bit of turmoil in the VR developer communities because developers are experiencing more difficulties in making their games noticed on Quest. So when App Lab was eliminated and all the games were merged into the main (Quest) Horizon Store , I was very happy. And these are all lost sales for the developer of that game.

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Road to VR

JUNE 22, 2023

Azure Cloud Platform competes alongside AWS and Google Cloud. That’s essentially the strategy the company has decided to take with Xbox at least, with Xbox Game Studio head Matt Booty saying in a recent Hollywood Reporter interview that VR just isn’t big enough yet. “We Breaking the Zune Curse?

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Road to VR

MAY 26, 2017

Last week at Google’s I/O 2017 developer conference the company made a number of new announcements which are very exciting for VR consumers. Within the industry though, the announcements represent somewhat of a repositioning of industry players, one that puts Oculus’ mobile strategy in a rough spot. image courtesy Google.

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AR Insider

MARCH 11, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search.

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Road to VR

MAY 2, 2017

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. Subscribe on iTunes.

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Road to VR

OCTOBER 30, 2020

This week Facebook announced the launch of cloud-streamed games from Facebook Gaming. These are games which are rendered in the cloud and then streamed to your computer. Cloud-based gaming has been seen by the industry at large as a way to make games more widely accessible by making them playable on less powerful hardware.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. There is a lot to unpack, so make sure to read this roundup of news till the end where there will also be a giveaway of keys for a cool mixed reality game! Another device they are working on together is XR glasses.

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The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR! Kudos to him.

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Road to VR

JUNE 21, 2021

Blaston , the VR dueling shooter from Resolution Games, was the subject of a controversy within in the VR community after agreeing to test a new in-game ad system from Facebook. The company says it has decided no to go forward with testing ads in Blaston , but may do so with its free VR fishing game, Bait!

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Road to VR

JUNE 12, 2023

Cloudhead Games is one of the most successful and senior VR studios in the industry. Guest Article by Denny Unger Denny Unger is CEO and CCO at Cloudhead Games. Will Cloudhead Games be buying one to better understand Apple’s approach? Do I understand the strategy to strike a different cord as an XR business owner?

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ARVR

AUGUST 20, 2021

With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay. The impact and relevance of VR go beyond the scope of entertainment and gaming, and it is getting its fair share in the mainstream industries.

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The Ghost Howls

APRIL 22, 2024

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing.

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Road to VR

AUGUST 17, 2017

Arizona Sunshine developer Vertigo Games announced today that Skyworld , a top-down strategy game built for VR is coming to the Vive, Rift, and Windows VR headsets. The game was shown way back in 2015 as one of the first demos made for the HTC Vive, and it’s now finally resurfacing this Fall. Accessible Gameplay.

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AR Insider

JANUARY 20, 2021

Like Google , Facebook and others, Snap sees location as a relevance-trigger. According to Dao, Much of Snap’s location strategy orbits the Snap Map, which geo-tags users and their Snaps on a map interface. More from AR Insider… The post Snapchat Raises its Location Game appeared first on AR Insider.

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Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. And Google’s ambitions were, let’s say, very big.

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AR Insider

MAY 18, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. After covering Apple last week, what moves is Google making in wearables? And like Apple, Google’s motivations for wearables are to protect and future-proof its core business.

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ARPost

AUGUST 25, 2020

Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. Moreover, this tool offers a long-term return-on-investment with the right strategy, exceeding the initial cost. Product Demonstrators.

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AR Insider

FEBRUARY 25, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from these examples, Google will have a key stake in this “ Internet of Places.” That forms the basis for its storefront recognition in Google Lens and urban navigation in Live View. Google isn’t alone.

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Upload VR

DECEMBER 12, 2024

Samsung's first standalone headset is coming in 2025, running Google's new Android XR operating system and powered by Qualcomm's Snapdragon XR2+ Gen 2 chipset. I went hands-on with an early headset developer kit showcasing Google's software and Samsung's hardware. Beyond this, Samsung isn't yet sharing specifications.

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AR Insider

OCTOBER 16, 2020

Going deeper into AR cloud strategies, AR cloud pioneer and 6d.ai Mapping the physical world requires scale and deep pockets, akin to Google or Snap. Speaking of tech giants, Google has AR cloud ambitions , evident in its interlocking spatial computing efforts. Making the Physical World Clickable, Part I. The Application Layer.

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UploadVR Between Realities podcast

MAY 21, 2017

At Google I/O 2017 developer conference this week, the company announced a standalone Daydream VR headset in partnership with Qualcomm , with Lenovo and HTC slated to release commercial versions later this year. Google also shared a small tidbit: Developers have built “more than 150 apps” for Daydream so far.

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ARPost

MARCH 4, 2021

Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. But, do people use them?

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XR Today - Mixed Reality tag

FEBRUARY 17, 2025

This marks an evolution evolution in the company’s mixed reality strategy, as Apple recently ceased development of its planned Mac-ready AR smart glasses to focus exclusively on Vision Pro. Apple stands apart with Vision Pro, doubling down on their premium strategy after recently cancelling their AR glasses development.

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AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). How is audio AR aligned with Google’s master plan to be the “knowledge layer” for the spatial web?

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The Ghost Howls

MAY 5, 2025

The Horizon Store seems to confirm this trend: Ghost Town, one of the most appreciated XR games of 2025, has sold just a few thousand copies: only 6500 people have unlocked the very first achievement, meaning that even if you release a great game, its economic success on the Quest platform is not guaranteed, especially if you just target Quest 3.

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AR Insider

JULY 10, 2020

Speaking of AR sleeping giants, Google offers Swirl, which lets advertisers create 3D interactive ads. In fact, Google announced this week the program is exiting beta and available globally. “A lot of people don’t realize you can actually advertise in 3D on Google today with Google Swirl. .

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Road to VR

APRIL 25, 2024

We reached out to a range of VR developers, all of which have shipped Quest games, and prompted them with the same set of questions about Meta’s Horizon OS news. Q: Do you think this will have any impact on your forward-looking business strategy? A: I don’t think it will change any of my current strategies.

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Road to VR

NOVEMBER 30, 2021

As for apps, the AR glasses play bespoke content in pre-defined playspaces, all of which you can download from Google Play, such as Table Trenches , a 1v1 tabletop strategy game. That’s the value proposition at least, as Nreal Light goes on sale in the US today for $599.

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ARPost

MARCH 8, 2022

With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company. We design, list, and sell business NFTs and develop a virtual marketing strategy.”. LookinLA’s release also explicitly mentioned advertising at events like virtual reality concerts and games.

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AR Insider

AUGUST 12, 2019

Sony is the market share leader for VR hardware revenues according to the latest report from Strategy Insights. That includes Google (11 percent) Samsung (5 percent) and others (6 percent). Google saw the biggest YoY drop from 21 percent to 11 percent. It includes data points, along with narrative insights and takeaways.

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Immersive games and apps and 3D videos have opened a new world for emotionally exhausted people staying at home 24/7. AIXR Insights Live: Marketing in VR Games. How do you sell real-life products in a virtual game?

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VRScout

AUGUST 29, 2021

People have been collaborating remotely in games like The Sims and Second Life for almost 20 years and most recently with Fortnite and Roblox among others. I’m certain people will spend more time in work-related game-like experiences in the future. Image Credit: HeadOffice.Space. Image Credit: HeadOffice.Space. “I’m

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AR Insider

JULY 21, 2020

P icking up where we left off in examining Niantic’s business strategy, its biggest move may be yet to come. Though the company has risen to prominence with its breakout hit, Pokemon Go, the larger play may be its location-based AR gaming platform: The Real World Platform. Scalable Revenue Stream. Mapping the Future.

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Upload VR

JANUARY 27, 2025

Darknet was the first full game to launch on Samsung Gear VR, which is considered to be the first consumer VR headset. In the three years following, it launched on the Oculus Rift Store, the original PlayStation VR, Steam, and Google Daydream, an early pioneer of cross-platform VR availability.

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AR Insider

JANUARY 19, 2021

Prominent sectors include industrial AR , social , gaming , and shopping. These campaign strategies include AR-based games, experiences that link to a product page, experiences that drive high “dwell-times”, or other indicators of consumer engagement. Now we’re seeing alternate routes like games , messaging and even email.

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AR Insider

APRIL 21, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” According to Dao, Much of Snap’s location strategy orbits the Snap Map, which geo-tags users and their Snaps on a map interface.

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AR Google Real Estate Machine Learning 372

Upload VR

MARCH 1, 2024

Google reportedly asked Meta to partner and "contribute to" its upcoming XR platform, but Meta said no. The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. We would love to partner with them.

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Google Hardware Strategy Samsung 144