Road to VR

JUNE 12, 2023

Cloudhead Games is one of the most successful and senior VR studios in the industry. Guest Article by Denny Unger Denny Unger is CEO and CCO at Cloudhead Games. Will Cloudhead Games be buying one to better understand Apple’s approach? Do I understand the strategy to strike a different cord as an XR business owner?

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ARPost

APRIL 13, 2020

We didn’t have to shake the tree very hard to find someone that we were excited to talk to but we couldn’t pass up the opportunity to talk with the good folks at Unity. What Is Unity? The name “ Unity ” probably sounds familiar to you. In case you don’t know how, it’s the biggest game and app design platform out there.

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Road to VR

SEPTEMBER 16, 2019

Home A Drone will allow players to fight off invading swarms of enemies by placing structures that automatically target and shoot at whatever approaches, similar to other tower defense-style games like Defense Grid 2. Image courtesy Construct Studio. Balance your preferred gameplay style against your resources during fun, fast paced action!

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VRScout

NOVEMBER 17, 2019

Learn the ins-and-outs of Unity development and have your project reviewed by Oculus experts. What about a compelling immersive game or experience for VR headsets? The roughly 20-hour course is broken down into 11 individual lessons, each taught by expert developers from both Unity and Oculus. Image Credit: Oculus, Unity.

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VRScout

JUNE 5, 2017

” SteamVR will also be joined on Mac systems by the Unreal and Unity video game engines, all tying directly into today’s newly announced Metal 2 video-processing API. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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AR Insider

NOVEMBER 24, 2020

Prominent sectors include industrial AR , social , gaming , and shopping. These campaign strategies include AR-based games; experiences that link to a product page; experiences that drive high “dwell-times”; or other indicators of consumer engagement. A R continues to evolve and take shape as an industry. billion by 2024.

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XR Today - Mixed Reality tag

AUGUST 9, 2022

Unity Technologies has teamed up with Microsoft Azure to add the former’s Create Solutions to the Cloud, allowing users to distribute games across Windows and Microsoft Xbox systems. Digital, and others require cloud workflows capable of global access and use.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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AR Insider

OCTOBER 16, 2019

Moving on to the second model, in-app purchases (IAP) are fitting for lots of AR experiences, especially gaming. This stems from the model’s success in mobile gaming, and its ability to maximize revenue per user (ARPU) through the behavioral economics of micro-transactions. Early & Unproven. Lastly, there’s AR-as-a-service (ARaaS).

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Immersive games and apps and 3D videos have opened a new world for emotionally exhausted people staying at home 24/7. AIXR Insights Live: Marketing in VR Games. How do you sell real-life products in a virtual game?

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VRScout

OCTOBER 26, 2022

The HaptX SDK makes it easy for any developer to bring a realistic sense of touch to their VR games and apps. The device also includes a variety of plugins for Unity and Unreal Engine, as well as a C++ API. has been pushing the limits of haptic technology since the launch of its HaptX DK2 gloves back in January 2021.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Nano-tech wants to be the Nanite of Unity. This week, Valve will host on Steam the first “VR Fest”, which will highlight discounts and demos for VR games. Other news.

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The Ghost Howls

AUGUST 2, 2024

App Lab has been a step forward from the previous publication strategy by Meta, which was about having only a hyper-curated official store. Now it’s a fair game, and thanks to this, many indie VR developers will have higher chances of succeeding. I did this procedure with “The Unity Cube” , my most famous application.

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ARPost

OCTOBER 25, 2022

The HaptX SDK also features updates including multi-user support and an API to bring in C++ assets in addition to Unity and Unreal Engine that were already supported via plugins. Organizations developing their metaverse strategy now have a solution for touch feedback so effective, their jobs can depend on it.”. The Evolution of HaptX.

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The Ghost Howls

APRIL 15, 2025

There is a lot to unpack, so make sure to read this roundup of news till the end where there will also be a giveaway of keys for a cool mixed reality game! Passengers could watch movies and TV, spatial videos, and select 360-degree videos, do guided meditation, and play games like Connect Four and chess.

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Road to VR

FEBRUARY 25, 2017

From healthcare, education, social, training, cinema, gaming, and more, VR has a lot of Killer Use-cases. Unity’s Tony Parisi weighs in on how we might come to find it. Today we hear from Tony Parisi, Head of VR & AR at Unity. SEE ALSO Unity Raises $181 Million Series C in Anticipation of VR/AR Growth.

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. How Does Google’s Geospatial Creator for Unity Work? Currently, Google’s Geospatial Creator for Unity offers visualisations of more than 2,500 cities in 49 nations.

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AR Insider

JULY 21, 2020

P icking up where we left off in examining Niantic’s business strategy, its biggest move may be yet to come. Though the company has risen to prominence with its breakout hit, Pokemon Go, the larger play may be its location-based AR gaming platform: The Real World Platform. Examples include Unity, Adobe Aero and 8th Wall.

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The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. Niantic announces a new AR game, this time with NBA. Other relevant news. Image by Mojo Vision).

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The Ghost Howls

DECEMBER 29, 2021

I’m 46 years old and an avid car-, tech- and games- enthusiast. Prior to co-founding holoride, I was working in various fields such as product marketing, development, and strategy at the German car manufacturer Audi. Marcus Kuehne (Image by holoride). Absolutely! Thanks a lot for the opportunity, Antony! What is it?

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ARPost

AUGUST 17, 2022

For decades, NVIDIA has been at the forefront of innovation in computer graphics that go beyond computers and impact various fields like healthcare, science, gaming, research and development, meteorology, and many others. strategies. NVIDIA Omniverse Avatar Cloud Engine. NVIDIA Omniverse Extensions.

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XR Today - Virtual Reality

OCTOBER 20, 2022

A designer can incorporate the software for various media production pipelines, including gaming, film, and extended reality (XR). It increases Substance’s accessibility for novices and professionals, an essential strategy at the company’s core.

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AR Insider

NOVEMBER 13, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Moving on to the second business model, in-app purchases (IAP) are fitting for lots of AR experiences, especially gaming. It includes some of its data and takeaways. More can be previewed here and subscribe for the full report.

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ARPost

FEBRUARY 23, 2021

They released a Unity SDK a few months later, but still no market release date. With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and are excited to get Nreal Light into the hands of American consumers by Ashpril of this year,” company founder and CEO, Chi Xu, said in a release shared with ARPost.

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The Ghost Howls

SEPTEMBER 9, 2024

Pre-order customers will also receive a free set of Pico Motion Trackers as well as four games : Blade & Sorcery Nomad, Infinite Inside, Let’s Get Fit VR, and FootPool. lets you play board games with your friends either locally or online. The headset is available on the Pico Website and through selected resellers.

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AR Insider

JULY 10, 2020

” Cohesive 3D Strategy. Another route for AR advertising and commerce that’s gaining recognition is Unity in-game advertising. billion people and is increasingly used for in-game interstitial ads that are AR-enabled. “You need to have a cohesive 3D strategy to win. Its network reaches 1.7

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We’re not just going to be using VR and AR to make games, we’re going to tell stories and create worlds.

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Road to VR

JULY 29, 2019

OpenXR is a royalty-free standard that aims to unify the underlying connections between VR and AR hardware, game engines, and content, making for a more interoperable ecosystem. Simply put, OpenXR is a technical foundation for interoperability, but business decisions still dictate content, device, and platform strategy. OpenXR 1.0

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XR Today - Virtual Reality

OCTOBER 26, 2022

The G1 device comes with a rich software development kit (SDK), enabling clients to integrate the HaptX brand of realistic feedback into custom immersive applications using Unreal Engine and Unity. metaverse strategy now have a solution for touch feedback so effective, their jobs can depend on it. Organizations developing their.

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Peter Graham

NOVEMBER 13, 2019

While it might seem daunting, Oculus and Unity want to make that process a little easier. Now you can’t just go in cold having never even looked at Unity (a game engine by the way). If you don’t then Unity suggests some introductory courses first, such as an intro to Unity course and an intro to VR tutorial.

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ARPost

DECEMBER 23, 2021

The session, co-hosted by Dude Perfect Chief Strategy Officer Jordan Harbbertson, concluded with the opening of the auction for the first Dude Perfect NFT minted with Seek with proceeds to benefit the VR/AR Association. To create not just a game, but a virtual world where people are able to live and work.”.

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VRScout

AUGUST 31, 2017

AR Museum, which was built with the Unity 5.5 game engine and using Vuforia 6.2.6 Visual artwork is a huge part of Disney’s marketing strategy, and the company is not hiding their embrace of mixed reality. for image-marking tracking, basically turns any image into a coloring book.

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AR Insider

APRIL 12, 2021

Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. Apple believes this lawsuit is Epic’s “project liberty” media strategy, despite Epic’s claim regarding the App Store raising prices due to Apple’s share of profit.

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XR Today - Virtual Reality

MARCH 20, 2023

In the last few years, we’ve seen virtual reality transform from a novel concept connected to the gaming and entertainment space to a crucial corporate tool. Most VR designers are likely to develop talents similar to that of a game designer or software developer; however, they’ll need to be prepared to build entire, immersive worlds.

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Road to VR

SEPTEMBER 11, 2023

The rumor is still unconfirmed, but when the world’s oldest extant gaming company finally thinks it’s time to make a dedicated XR device, you know it’s going to be something special. That’s basically been the case from Game & Watch all the way to Switch and Switch Lite.

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The Ghost Howls

AUGUST 24, 2020

What other devices are so cheap, have the best games, a continuous stream of updates? I remember many people laughing at me when we of New Technology Walkers released a fitness game for the Vive Focus Plus ( HitMotion: Reloaded ) because they said it was a big and overpriced headset. Image by Epic Games). Other relevant news.

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AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. The biggest projected revenue sources in enterprise AR software will be ARaaS for media, retail, commerce and gaming. Game engines like Unity have been doing this for a while with creation tools for 3D worlds.

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