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Scientists Build an Itty-bitty VR Headset to Better Study Mice

Road to VR

Researchers at Cornell University have developed ‘MouseGoggles’, a miniature VR headset with eye-tracking for mice, which was used to study complex behaviors during neural recordings. Researchers validated the study by recording neural activity in the visual cortex, showing that the images were presented clearly and effectively.

Study 272
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VR is 44% more addictive than flat gaming (according to a study)

The Ghost Howls

That’s why when I saw a tweet from “Mister President” Alvin Wang Graylin about a study that HTC conducted about XR addiction together with a Chinese University, I was intrigued by the results. You have recently performed an interesting research study about the addiction susceptibility of VR.

Study 545
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Study Shows How VR Could Help Diagnose ADHD

VRScout

A group of researchers based out of Aalto University, Åbo Akademi Universit, and the University of Helsinki has developed a VR game that can supposedly help diagnose attention-deficit hyperactivity disorder (ADHD) in children. “Our partners in Geneva are studying aging-related diseases,” added Project lead Juha Salmitaival.

Study 482
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Study Shows VR Technology Can Have A Positive Psychological Impact During Lockdown

VRScout

A recently published research paper shows that using VR to hang out with friends through socialVR platforms, go to concerts, play games, or “visit” other parts of the world actually has a positive impact on your level of happiness. Italian researchers worked with 400 participants over a three month period as part of this in depth study.

Study 545
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Case Study: Panera Drives ‘Craveability’ with AR

AR Insider

Prominent sectors include industrial AR , social , gaming , and shopping. To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. A R continues to evolve and take shape as an industry. billion last year and $8.02

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Case Study: Can Gamification Amplify AR Ads?

AR Insider

Prominent sectors include industrial AR , social , gaming , and shopping. To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Our first case study comes from Ally Bank. Who are the exemplars? In six U.S.

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Case Study: The NFL Draws Superbowl-Sized Audiences with AR

AR Insider

Prominent sectors include industrial AR , social , gaming , and shopping. To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. We’ll pause there and circle back in the next installment with another case study.