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Augmented Reality and Hearables: Where the Two Technologies Meet

ARPost

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies.

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Former Head of Qualcomm’s XR Division Joins Google to Guide XR Strategy

Road to VR

Hugo Swart, previous head of Qualcomm’s XR division, announced he’s joined Google where he’ll lead the company’s XR Ecosystem Strategy and Technology efforts. Google is also rumored to be developing a “Micro XR” platform for XR glasses, which is said to use a prototyping platform internally known as “Betty.”

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Project Astra: Google Smart Glasses Could Be on The Way

XR Today - Mixed Reality tag

In May 2024, the Google I/O event revealed a few interesting insights into the tech giants future product roadmap. The company mainly highlighted AI, introducing new versions of Google Gemini, tools for building AI assistants, and more. With Project Astra, Google introduced its vision for the future of smart assistants.

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The Future of VR in the Workplace: What to Expect in the Next 5 Years

XR Today - Virtual Reality

Other organizations, like Google, are working on entirely new software solutions. They may even include more spatial computing capabilities, enabling more natural interactions with emerging VR technologies. Meta has expanded its Horizon ecosystem to make it more accessible to developers.

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Warner Music Group, OpenSea Partner for Web3 Marketing

XR Today - Virtual Reality

On Thursday, the Warner Music Group (WMG) announced a collaboration with OpenSea, a peer-to-peer NFT marketplace, to secure the global music label with Web3 infrastructure. Via the marketplace’s MoonPay service, users can buy, sell, and mint NFTs with Visa, MasterCard, American Express, Apple, and Google Pay.

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‘NFL Pro Era’ Studio Raises $20M From Google to Grow VR Sport Game Catalog

Road to VR

StatusPRO , the studio behind NFL Pro Era (2022) , announced it has secured $20 million in Series A funding, led by Google Ventures. The XR sports technology company says the latest funding round will help it expand its growing catalog of sports-focused VR titles.

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Gorillaz Will Perform An AR Concert In NYC & London

VRScout

The Grammy award-winning group will perform their new single “Skinny Ape” at Times Square in NYC at 2:30 pm ET on December 17th and in Piccadilly Circus at 2:00 pm GMT on December 18th. This isn’t the first time the fictional band has experimented with immersive technology. Image Credit: Google x Gorillaz.

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