Road to VR

MARCH 17, 2021

Microsoft says however that the error message was inaccurate, and that VR for Xbox is still not a happening. Some prognosticated that Microsoft has mistakenly leaked VR support for Xbox, something it has repeatedly rebuked in the past. This tracks with Microsoft’s long-term stance on VR for Xbox consoles going back to Xbox One.

Microsoft 357

Microsoft Italy Sony Virtual Reality 357

AR Insider

JUNE 10, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” continuing here with Microsoft. What’s Microsoft’s XR Play? ” But it’s not alone.

Microsoft 271

Microsoft AR Real Estate Architecture 271

AR Insider

FEBRUARY 27, 2020

After examining Amazon last week, it’s time to zero in on Microsoft. In addition to standard audio fare like music and phone calls, they’ll integrate natively with Microsoft products like Office. Microsoft had a similar fate in smartphone era. So how do wireless earbuds better position Microsoft?

Wearables 275

Wearables Microsoft AR Amazon 275

VRScout

JULY 12, 2021

In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money!

AR 519

AR Magic Leap Microsoft HTC 519

Road to VR

MAY 19, 2018

Google is allegedly developing a standalone augmented reality headset that aims to offer users a tethereless AR experience, German tech publication WinFuture reports. Google A65 is reportedly a collaboration between Google and the Taiwanese contract manufacturer Quanta, who built Google devices in the past, including the Pixel C Tablet.

Google 267

Google AR Augmented Reality Hardware 267

VRScout

FEBRUARY 24, 2017

After a mixed year for VR hardware sales in 2016, two new separate reports are painting a more optimistic outlook for the VR market going forward. In a new consumer VR report just released by SuperData Research , the findings show that global VR hardware revenue is expected to hit $3.6 billion in 2017, up 142% year-over-year.

Hardware 257

Hardware Los Angeles North America Software 257

Road to VR

FEBRUARY 10, 2022

Microsoft’s enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company’s efforts to release its next AR headset as planned. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft. Microsoft Responds.

Microsoft 300

Microsoft AR Samsung Magic Leap 300

Road to VR

FEBRUARY 5, 2020

Google Glass Enterprise Edition 2, the company’s most recent smartglasses (or rather smart glass ), was only available to partner companies when it launched in May 2019. Now Google is allowing its third-party hardware vendors to sell the headset direct to developers. Image courtesy Google.

Google 254

Google Magic Leap AR Hardware 254

ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

The Ghost Howls

APRIL 22, 2024

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing. And with the operating system comes also Meta’s store.

Google 481

Google Software Samsung Apple 481

Road to VR

APRIL 25, 2024

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

Google 253

Google Gaming Samsung Apple 253

UploadVR Between Realities podcast

MAY 11, 2017

In a keynote today Microsoft is revealing a long-awaited missing piece of its Windows mixed reality platform – motion controllers. According to Microsoft, the controllers would be shown on stage at its keynote but wouldn’t be available for hands-on demos at its Build developer conference this week.

Microsoft 231

Microsoft Controllers HTC Survey 231

Tech Trends VR

MAY 8, 2018

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. Microsoft sees the “intelligent cloud” as the backbone of this revolution. Microsoft want to enable developers to reach customers in a multi-sense, multi-device way Click To Tweet.

Microsoft 235

Microsoft Data Trends Machine Learning 235

Road to VR

APRIL 22, 2024

Meta also says it’s collaborating with Microsoft on a “limited-edition Quest” that’s “inspired by Xbox,” surely leaning into the partnership which brought the Xbox Cloud Gaming app to Meta’s existing headsets. Will the same thing happen with XR headsets?

Strategy 363

Strategy Google Software Hardware 363

Road to VR

FEBRUARY 17, 2023

The company has since refuted this claim with Reuters , stating instead it will be making adjustments to some business teams as development plans for XR hardware had changed. This follows a widening trend of layoffs which have affected nearly every big name in tech, including Google, Meta, Amazon, and Microsoft.

Malaysia 363

Malaysia Europe Singapore China 363

The Ghost Howls

MARCH 22, 2022

It was even featured on Google News. Image by Google). Google acquires micro-LED startup Raxium. This week Google has performed another strategic move towards the development of its future XR glasses. Microsoft IVAS program is not doing great. More info (Quest 2 new parental controls?—?Road Upload VR). Other news.

Tools 310

Tools Google Controllers Virtual Reality 310

Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

Strategy 338

Strategy Microsoft Magic Leap Apple 338

ARPost

SEPTEMBER 29, 2022

In the first part , I dealt with investing possibilities in hardware that will take us to the metaverse. Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers.

Software 404

Software Retail Augmented Reality Microsoft 404

Tech Trends VR

MAY 21, 2018

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. At its annual I/O Developer Conference in Mountain View, California Google announced the launch of Tour Creator , a new tool that easily allows anyone to create interactive content in Virtual Reality.

Immersion 298

Immersion Georgia Virtual Reality Education 298

Road to VR

DECEMBER 13, 2024

Beyond debates about specs or features, one major factor is likely to determine whether Meta can fend off growing pressure from Google and Apple in the XR landscape: flat apps. A company focused solely on gaming (like Nintendo) will never reach the scale of a company building a broader computing platform (like Microsoft).

Google 245

Google Microsoft Immersion Apple 245

ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

Magic Leap 381

Magic Leap Software Hardware Amazon 381

ARPost

NOVEMBER 11, 2022

Immersive technology platforms, particularly those incorporating VR hardware, offer more opportunities for surveillance. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Employees seem largely convinced that more opportunity means more abuse. That has to do with trust.

Survey 441

Survey Immersion Magic Leap Technology 441

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. Venture capital investment in augmented reality and virtual reality hit $4.1 As of November 2020, they’re hiring for both New York and San Francisco positions.

Augmented Reality 368

Augmented Reality Machine Learning New York Los Angeles 368

ARPost

SEPTEMBER 27, 2021

Everything from hardware to experiences to people, the XR world is recognized, and Inbar is the master of ceremonies. The company has since teased hardware and a collaboration with Microsoft Mesh , so their AWE appearance could mean anything. Also on day one is Qualcomm’s keynote presented by VP and GM of XR, Hugo Swart.

Conference 511

Conference AR Augmented Reality Hardware 511

AR Insider

MAY 4, 2021

That includes Google, Microsoft, Amazon, Snap and others. Starting with Google, it acquired Fitbit to accelerate its lingering WearOS platform by having its own hardware. When it failed to market the Fire Phone last decade, it lost a consumer touchpoint and ceded years of pole position to Google and Apple.

Wearables 272

Wearables AR Microsoft Apple 272

VRScout

JUNE 18, 2017

The leaders of tech juggernauts like Apple, Google, and Facebook have been making aggressive moves into the space while publicly endorsing the world-changing potential of AR. Microsoft CEO Satya Nadella. Microsoft CEO Satya Nadella has shaken the company up since arriving in 2014. In 2016 alone, there was over $1.6

Augmented Reality 302

Augmented Reality Microsoft AR Apple 302

Road to VR

MARCH 12, 2024

To boot, myMako is very much the sort of thing that could have launched on any number of XR headsets—Magic Leap (1 or 2), Microsoft HoloLens (1 or 2), or any VR headset for that matter, as it basically presents surgeons with 3D images obtained from computer tomography (CT) based scans. And that’s in spite of its $3,500 price tag.

Magic Leap 279

Magic Leap Apple Microsoft Google 279

ARPost

MARCH 12, 2021

Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. AR, VR, and AI have already been introduced to the market, but we are very early in the evolution of the hardware and infrastructure that will lead to mass adoption.

Augmented Reality 517

Augmented Reality Virtual Reality AR Technology 517

VRScout

MAY 29, 2019

When Facebook acquired Oculus in 2014, many were curious as to why a social media company, whose track record with hardware included a phone that failed just a year prior to the Oculus purchase, would be interested in buying the plucky VR startup for over $2 billion dollars. Image Credit: Benjamin Formaker-Olivas.

Oculus 406

Oculus Sony Amazon Microsoft 406

Road to VR

SEPTEMBER 20, 2017

Google—which is increasingly expanding its hardware business in the smartphone, connected home, and AR/VR sectors—has been fingered as one of the likely buyers. Google has tried to buy its way into hardware twice before, albeit more expensively. SEE ALSO HTC Vive Gets Major Price Cut, Now $600.

HTC 250

HTC Taiwan Google Hardware 250

The Ghost Howls

MARCH 1, 2024

Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

Trends 444

Trends Apple Google Unity 444

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

Magic Leap 282

Magic Leap Microsoft San Francisco Trends 282

ARPost

JANUARY 29, 2021

Incredibly secular and in need of the right software and hardware components to get off the ground, AR as we know it wouldn’t see major leaps in the public sector until the mid 2010s. In 2014, Google Glass launched–to much fanfare, and nascent jokes online–quickly followed by the original Microsoft HoloLens.

Augmented Reality 434

Augmented Reality Entertainment Head Mounted Display Motion Capture 434

AR Insider

NOVEMBER 14, 2019

Google meanwhile acquired Fitbit to buttress its wearables play. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. Google meanwhile acquired Fitbit to accelerate its lingering WearOS platform with some hardware in the game.

Wearables 251

Wearables Trends Amazon Hardware 251

The Ghost Howls

OCTOBER 17, 2022

If you are not going, well, expect to read some articles on mine about the hardware that I will try there, so you will feel as if you have been there, too… and I will also eat and review some delicious pasteis de nata for you :D. Meta announces at Connect Quest Pro and a partnership with Microsoft. Top news of the week. Image by Meta).

Apple 409

Apple Microsoft Hand tracking Ukraine 409

VRScout

DECEMBER 9, 2016

Google, Sony, Oculus, Samsung, Acer and HTC have combined their efforts in order to create a healthy and equal industry for virtual reality hardware and software to develop and expand. Industry standards and the sharing of valuable information could lead to an increase in compatibility between different VR hardware as well software.

Sony 150

Sony Industry Google Oculus 150

Road to VR

JUNE 12, 2020

It’s no doubt been a massive undertaking creating a platform agnostic standard for VR and AR, as The Khronos Group consortium has included in its ranks the important hardware and software creators in the industry, including AMD, ARM, Epic Games, Facebook, Google, HTC, Microsoft, NVIDIA, Qualcomm, Unity, and Valve.

Gaming 294

Gaming Unity AR Microsoft 294