The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

Google 489

Google Microsoft Ukraine Apple 489

AR Insider

JUNE 10, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” continuing here with Microsoft. What’s Microsoft’s XR Play? ” But it’s not alone.

Microsoft 326

Microsoft AR Real Estate Architecture 326

Road to VR

MARCH 17, 2021

Microsoft says however that the error message was inaccurate, and that VR for Xbox is still not a happening. Some prognosticated that Microsoft has mistakenly leaked VR support for Xbox, something it has repeatedly rebuked in the past. This tracks with Microsoft’s long-term stance on VR for Xbox consoles going back to Xbox One.

Microsoft 363

Microsoft Italy Sony Virtual Reality 363

AR Insider

MARCH 11, 2020

After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. Several Google moves over the past decade had that same underlying goal. Meanwhile, Google’s AR play is visual search , which similarly traces back to the goal of driving search volume.

Wearables 326

Wearables Google AR Amazon 326

Road to VR

FEBRUARY 10, 2022

Microsoft’s enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company’s efforts to release its next AR headset as planned. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft. Microsoft Responds.

Microsoft 332

Microsoft AR Samsung Magic Leap 332

XR Today - Mixed Reality tag

DECEMBER 20, 2024

In May 2024, the Google I/O event revealed a few interesting insights into the tech giants future product roadmap. The company mainly highlighted AI, introducing new versions of Google Gemini, tools for building AI assistants, and more. With Project Astra, Google introduced its vision for the future of smart assistants.

Google 125

Google Samsung Wearables Augmented Reality 125

Road to VR

MAY 19, 2018

Google is allegedly developing a standalone augmented reality headset that aims to offer users a tethereless AR experience, German tech publication WinFuture reports. Google A65 is reportedly a collaboration between Google and the Taiwanese contract manufacturer Quanta, who built Google devices in the past, including the Pixel C Tablet.

Google 279

Google AR Augmented Reality Hardware 279

VRScout

JULY 12, 2021

In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money!

AR 519

AR Magic Leap Microsoft HTC 519

VRScout

FEBRUARY 24, 2017

After a mixed year for VR hardware sales in 2016, two new separate reports are painting a more optimistic outlook for the VR market going forward. In a new consumer VR report just released by SuperData Research , the findings show that global VR hardware revenue is expected to hit $3.6 billion in 2017, up 142% year-over-year.

Hardware 257

Hardware Los Angeles North America Software 257

Road to VR

FEBRUARY 5, 2020

Google Glass Enterprise Edition 2, the company’s most recent smartglasses (or rather smart glass ), was only available to partner companies when it launched in May 2019. Now Google is allowing its third-party hardware vendors to sell the headset direct to developers. Image courtesy Google.

Google 263

Google Magic Leap AR Hardware 263

AR Insider

FEBRUARY 27, 2020

After examining Amazon last week, it’s time to zero in on Microsoft. In addition to standard audio fare like music and phone calls, they’ll integrate natively with Microsoft products like Office. Microsoft had a similar fate in smartphone era. So how do wireless earbuds better position Microsoft?

Wearables 252

Wearables Microsoft AR Amazon 252

Road to VR

APRIL 25, 2024

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

Google 275

Google Gaming Samsung Apple 275

ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

XR Today - Virtual Reality

JANUARY 14, 2025

Thats because countless organizations are beginning to discover the benefits of VR hardware for workplace use cases. Others prioritize flexibility for instance Google recently announced the creation of its Android XR system, which supports open standards. Portability and Scalability How much freedom do you need with your VR headset?

Training 273

Training Hand tracking Simulation Software 273

The Ghost Howls

APRIL 22, 2024

Zuck’s genius move before Google I/O I was kinda shocked reading this piece of news, but I was also quite happy because I’m all in for open platforms, and seeing finally Meta breaking the walls of its walled garden is for me a good thing. And with the operating system comes also Meta’s store.

Google 484

Google Software Samsung Apple 484

The Ghost Howls

MARCH 22, 2022

It was even featured on Google News. Image by Google). Google acquires micro-LED startup Raxium. This week Google has performed another strategic move towards the development of its future XR glasses. Microsoft IVAS program is not doing great. More info (Quest 2 new parental controls?—?Road Upload VR). Other news.

Tools 367

Tools Google Controllers Virtual Reality 367

Tech Trends VR

MAY 8, 2018

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. Microsoft sees the “intelligent cloud” as the backbone of this revolution. Microsoft want to enable developers to reach customers in a multi-sense, multi-device way Click To Tweet.

Microsoft 235

Microsoft Data Trends Machine Learning 235

AR Insider

MAY 4, 2021

That includes Google, Microsoft, Amazon, Snap and others. Starting with Google, it acquired Fitbit to accelerate its lingering WearOS platform by having its own hardware. When it failed to market the Fire Phone last decade, it lost a consumer touchpoint and ceded years of pole position to Google and Apple.

Wearables 353

Wearables AR Microsoft Apple 353

Road to VR

APRIL 22, 2024

Meta also says it’s collaborating with Microsoft on a “limited-edition Quest” that’s “inspired by Xbox,” surely leaning into the partnership which brought the Xbox Cloud Gaming app to Meta’s existing headsets. Will the same thing happen with XR headsets?

Strategy 363

Strategy Google Software Hardware 363

Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

Strategy 356

Strategy Microsoft Magic Leap Apple 356

Road to VR

FEBRUARY 17, 2023

The company has since refuted this claim with Reuters , stating instead it will be making adjustments to some business teams as development plans for XR hardware had changed. This follows a widening trend of layoffs which have affected nearly every big name in tech, including Google, Meta, Amazon, and Microsoft.

Malaysia 363

Malaysia Europe Singapore China 363

ARPost

SEPTEMBER 29, 2022

In the first part , I dealt with investing possibilities in hardware that will take us to the metaverse. Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers.

Software 404

Software Retail Augmented Reality Microsoft 404

The Ghost Howls

FEBRUARY 18, 2025

It is its Reality Labs division, the same one working on XR headsets, that is developing the hardware and the software for these AI-powered robots that can handle everyday household tasks. As you can see, competition is pushing all the big brands like Meta, Apple, and Google, to improve their products as best and as fast as they can.

Hand tracking 276

Hand tracking Apple Video Training 276

AR Insider

JANUARY 27, 2021

I n 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways. Force Multiplier.

Immersion 325

Immersion San Francisco Construction Google 325

Tech Trends VR

MAY 21, 2018

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. At its annual I/O Developer Conference in Mountain View, California Google announced the launch of Tour Creator , a new tool that easily allows anyone to create interactive content in Virtual Reality.

Immersion 298

Immersion Georgia Virtual Reality Education 298

Upload VR

DECEMBER 12, 2024

Samsung's first standalone headset is coming in 2025, running Google's new Android XR operating system and powered by Qualcomm's Snapdragon XR2+ Gen 2 chipset. I went hands-on with an early headset developer kit showcasing Google's software and Samsung's hardware. Beyond this, Samsung isn't yet sharing specifications.

Samsung 145

Samsung Eye Tracking Google Hand tracking 145

ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

Magic Leap 381

Magic Leap Software Hardware Amazon 381

Road to VR

SEPTEMBER 20, 2017

Google—which is increasingly expanding its hardware business in the smartphone, connected home, and AR/VR sectors—has been fingered as one of the likely buyers. Google has tried to buy its way into hardware twice before, albeit more expensively. SEE ALSO HTC Vive Gets Major Price Cut, Now $600.

HTC 276

HTC Taiwan Google Hardware 276

Road to VR

DECEMBER 13, 2024

Beyond debates about specs or features, one major factor is likely to determine whether Meta can fend off growing pressure from Google and Apple in the XR landscape: flat apps. A company focused solely on gaming (like Nintendo) will never reach the scale of a company building a broader computing platform (like Microsoft).

Google 268

Google Microsoft Immersion Apple 268

Road to VR

JUNE 12, 2020

It’s no doubt been a massive undertaking creating a platform agnostic standard for VR and AR, as The Khronos Group consortium has included in its ranks the important hardware and software creators in the industry, including AMD, ARM, Epic Games, Facebook, Google, HTC, Microsoft, NVIDIA, Qualcomm, Unity, and Valve.

Gaming 339

Gaming Unity AR Microsoft 339

The Ghost Howls

OCTOBER 17, 2022

If you are not going, well, expect to read some articles on mine about the hardware that I will try there, so you will feel as if you have been there, too… and I will also eat and review some delicious pasteis de nata for you :D. Meta announces at Connect Quest Pro and a partnership with Microsoft. Top news of the week. Image by Meta).

Apple 463

Apple Microsoft Hand tracking Ukraine 463

ARPost

NOVEMBER 11, 2022

Immersive technology platforms, particularly those incorporating VR hardware, offer more opportunities for surveillance. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Employees seem largely convinced that more opportunity means more abuse. That has to do with trust.

Survey 441

Survey Immersion Magic Leap Technology 441

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. Venture capital investment in augmented reality and virtual reality hit $4.1 As of November 2020, they’re hiring for both New York and San Francisco positions.

Augmented Reality 368

Augmented Reality Machine Learning New York Los Angeles 368

ARPost

SEPTEMBER 27, 2021

Everything from hardware to experiences to people, the XR world is recognized, and Inbar is the master of ceremonies. The company has since teased hardware and a collaboration with Microsoft Mesh , so their AWE appearance could mean anything. Also on day one is Qualcomm’s keynote presented by VP and GM of XR, Hugo Swart.

Conference 511

Conference AR Augmented Reality Hardware 511

VRScout

JUNE 18, 2017

The leaders of tech juggernauts like Apple, Google, and Facebook have been making aggressive moves into the space while publicly endorsing the world-changing potential of AR. Microsoft CEO Satya Nadella. Microsoft CEO Satya Nadella has shaken the company up since arriving in 2014. In 2016 alone, there was over $1.6

Augmented Reality 302

Augmented Reality Microsoft AR Apple 302

XR Today - Augmented Reality tag

MARCH 17, 2023

This week, Google officially announced the retirement of its flagship smart glasses product. In a company document , the firm confirmed the retirement of Google Glass Enterprise Edition effective this Wednesday (March 15). Google will also drop official support for its enterprise-grade immersive hardware on September 15, 2023.

Google 111

Google Hardware AR Wearables 111

Road to VR

OCTOBER 30, 2017

Starting with the launch of Google’s Daydream VR platform for Android in late 2016, the writing was on the wall for Samsung—Google’s largest Android hardware partner by far—to eventually support Google’s VR offering. SEE ALSO How Google's Latest VR Moves Are a Major Blow to Oculus' Mobile Strategy.

Oculus 259

Oculus Samsung Microsoft Hardware 259