VRScout

AUGUST 29, 2017

Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. Google has been investing heavily on the hardware side with Tango, requiring specialized devices to augment our reality. Image Credit: Google.

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Augmented Reality Google AR Samsung 287

Road to VR

MAY 1, 2017

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. But, the industry is still in its infancy and still seeking a firm footing that will truly form an ecosystem: a self-sustaining web of hardware builders, software developers, and consumer demand.

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Unity Head Mounted Display Industry AR 280

XR Today - Augmented Reality tag

DECEMBER 16, 2024

Google has announced the launch of Android XR, a platform designed to support the creation of mixed reality (MR) applications. Android XR aims to simplify the development of MR applications by offering a set of tools and APIs compatible across various hardware devices.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers. Inspired by Google’s cardboard headset, ZapBox was conceived in 2014 as a way to meet consumers where they were at.

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Unity AR Strategy Samsung 383

The Ghost Howls

NOVEMBER 26, 2024

The glasses should work with Google Gemini AI and have the following features: Processors : Snapdragon AR1 and NXP Camera : 12MP with Sony IMX681 Battery : 155mAh Weight : 50 grams The first batch of production should be around 500,000 units , with more to come if the glasses prove to be successful.

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Controllers Microsoft Simulation Ukraine 381

XR Today - Mixed Reality tag

MARCH 4, 2025

The device comes as a cross-collaboration between Samsung, Qualcomm, and Google, with Qualcomm providing a chipset foundation and Google working to deploy its much-touted AndroidXR framework on the upcoming headset. The hardware design reflects Samsungs ecosystem-first approach.

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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The Ghost Howls

FEBRUARY 18, 2025

It is its Reality Labs division, the same one working on XR headsets, that is developing the hardware and the software for these AI-powered robots that can handle everyday household tasks. As you can see, competition is pushing all the big brands like Meta, Apple, and Google, to improve their products as best and as fast as they can.

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Hand tracking Apple Video Training 288

The Ghost Howls

MARCH 22, 2022

It was even featured on Google News. Image by Google). Google acquires micro-LED startup Raxium. This week Google has performed another strategic move towards the development of its future XR glasses. The hardware is not making big progress, and it is expected to keep receiving negative feedback from the soldiers.

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Tools Google Controllers Virtual Reality 374

XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. What a HTC/Google Unitifaction Mean? This move is huge for the industry.

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Road to VR

JUNE 12, 2020

It’s no doubt been a massive undertaking creating a platform agnostic standard for VR and AR, as The Khronos Group consortium has included in its ranks the important hardware and software creators in the industry, including AMD, ARM, Epic Games, Facebook, Google, HTC, Microsoft, NVIDIA, Qualcomm, Unity, and Valve.

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Gaming Unity AR Microsoft 360

Upload VR

DECEMBER 12, 2024

Samsung's first standalone headset is coming in 2025, running Google's new Android XR operating system and powered by Qualcomm's Snapdragon XR2+ Gen 2 chipset. I went hands-on with an early headset developer kit showcasing Google's software and Samsung's hardware. Beyond this, Samsung isn't yet sharing specifications.

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Samsung Eye Tracking Google Hand tracking 145

ARPost

SEPTEMBER 27, 2021

Everything from hardware to experiences to people, the XR world is recognized, and Inbar is the master of ceremonies. The company has since teased hardware and a collaboration with Microsoft Mesh , so their AWE appearance could mean anything. Day two of the conference opens with Unity’s keynote.

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Conference AR Augmented Reality Hardware 511

ARPost

JULY 23, 2019

The beta works even without the $1,199 hardware package. See Also: Developing AR Apps with Google's ARCore. They had earlier announced that the kit would be forthcoming, but details were light. A new release shared with ARPost gave us more details on the NRSDK 1.0 Beta which launched yesterday. The Announcement.

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Technology Unity Latency AR 224

The Ghost Howls

JANUARY 13, 2021

It was too early for Unity, but they taught me about C++, C#, Java, OpenCV, OpenGL and other fancy development stuff. I thought developing everything VR-related in native code, but while researching how to develop for VR, I discovered that many people abandoned de nerd C++ wei to use a more visual program called Unity.

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Virtual Reality Unity Course AR 516

ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

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Magic Leap Software Hardware Amazon 381

VRScout

SEPTEMBER 4, 2017

This year alone, we’ve seen major announcements from Google and Firefox , as well as the continued growth of independent WebVR communities, such as JanusVR: This is just the beginning; there will be much, much more from here. Google , Oculus and Samsung Internet also published their WebVR and open-source developer resources. .

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XR Today - Virtual Reality

JUNE 13, 2022

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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Unity Microsoft Google Apple 257

AR Insider

SEPTEMBER 3, 2020

The advantage there of course is a built-in hardware installed base. This consists of consumer and enterprise spending, which are further subdivided into hardware and software. Google Swirl could serve as an important AR accelerant by incentivizing brand adoption through Google-scale distribution. There are almost 3.5

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AR Software Google Hardware 389

The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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AR Google Machine Learning Augmented Reality 515

Upload VR

APRIL 16, 2025

Resolution Games says it spent the past 10 months upgrading the underlying technology behind the game, which first released in 2021, including upgrading to Unity 6 and switching to the engine's newer Universal Render Pipeline (URP). Apple Vision Pro players should see the biggest change of all, though.

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Apple Eye Tracking Unity Immersion 111

Peter Graham

MARCH 13, 2020

When it comes to developing virtual reality (VR) videogames there are two primary engines studios use, either Epic Games’ Unreal Engine or Unity by Unity Technologies. Unity’s HDRP targets high-end PCs and consoles, allowing creators to build high-definition and photorealistic visuals. With package version 7.2.0

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Unity Unreal Samsung Virtual Reality 134

XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. What a HTC/Google Unitifaction Mean? This move is huge for the industry.

HTC 74

HTC Google Magic Leap Taiwan 74

XR Today - Augmented Reality tag

JANUARY 23, 2025

One is that Google will contribute to developing the device via the AndriodXR OS, another is that the device will adopt elements of Samsung’s mobile AI technology, and thirdly, it will receive more public-facing updates this year. Notably, Google is developing this XR OS in collaboration with Samsung.

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ARPost

OCTOBER 14, 2021

She has collaborated with companies and organizations, such as Disney and Google, to bring their ideas to new, more expressive heights. I learned about VR in 2018 and experienced it on the Google Cardboard mobile viewer, ” she told me via email. What first got her into VR art was a commercial on YouTube for Google’s Tilt Brush. “

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Machine Learning Virtual Reality Immersion Google 433

AR Insider

AUGUST 27, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. Meanwhile cloud platforms (AWS and Azure), game engines (Unity and Unreal) and AR platforms ( Niantic Lightship ) are increasingly focused on location data.

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AR Data Examples Unreal 370

XR Today - Virtual Reality

JUNE 9, 2022

With investment in everything from the hardware side of the XR collaboration story, to the software side, with apps like VR Workplace, Meta is paving the way to host of opportunities for all companies to get involved in the next generation of work.

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Magic Leap Unity Microsoft Tools 264

The Ghost Howls

NOVEMBER 9, 2023

More info (Meta’s losses in 2023) More info (Meta expecting even higher losses in 2024) Quest 3 enters the Steam chart at 0.15% Meta Quest 3 appeared for the first time in Steam’s Hardware Survey, with a 0.15% share of the market. It seems the journalist liked them. SteamVR 2.0 is now live for everyone.

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AR Apple Unity Ukraine 428

ARPost

SEPTEMBER 29, 2022

In the first part , I dealt with investing possibilities in hardware that will take us to the metaverse. Unity (Nasdaq: U) for 3D Modeling and Animation Tools. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers. Today I will delve into other opportunities. The metaverse is going to be made of many souls.

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Software Retail Augmented Reality Microsoft 404

The Ghost Howls

JULY 29, 2019

HoloLens or Magic Leap One ), but to create a headset that is: Affordable; Completely open, both from a software and hardware standpoint. And while I love assembling hardware, personally, I also think. There is not even an assembly kit like with Google Cardboards. You must buy yourself the various components.

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Leap Motion AR How To Augmented Reality 418

The Ghost Howls

SEPTEMBER 16, 2024

And it is even more important because it shows Apple’s commitment towards XR : notwithstanding all the articles mocking the sales of Vision Pro, Apple is modifying its flagship hardware to create content for its XR glasses. This is a huge sign of commitment towards mixed reality. The new CEO has finally made the great decision to remove it.

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ARPost

MAY 12, 2022

Immediately following Inbar’s welcome address is the Unity keynote by Unity Technologies CEO John Riccitiello. As one of the leading tools for 3D content creation, Unity is also one of the engines driving XR content and experiences. Of course, companies don’t need to have a keynote to say something interesting. Autodesk Inc.

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Unity Magic Leap Groups AR 388

Next Reality AR

MARCH 26, 2018

Since Google's ARCore 1.0 Both Google's (ARCore) and Apple's (ARKit) augmented reality solutions are for their supported existing devices — without requiring additional hardware. is fairly new, there's not a lot of information out there for developers yet — but we're about to alleviate that.

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Unity AR Augmented Reality How To 151

Road to VR

JUNE 8, 2017

This appeared to deliver fairly stable tracking, without the need for dedicated hardware, unlike Google Tango, which uses a suite of cameras and sensors.

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Augmented Reality Unreal Apple AR 279

Road to VR

JANUARY 19, 2018

without limitation, Oculus, Google, Microsoft, Valve, Steam, HTC)”, venture capital, or crowdsourcing. ” SEE ALSO Facebook Founder Says Company Invested $250M in VR Content, Will Invest $250M More. The post ‘Oculus Start’ Program Aims to Help Indies Jump into VR Development appeared first on Road to VR.

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Oculus Unreal Unity Microsoft 262

ARPost

JULY 7, 2023

How Unity talks about digital twins – real-time 3D in industry – I think we need to revamp what that means as we go along,” Unity VP of Digital Twins Rory Armes told ARPost. This approach allows limited hardware to provide minimal input to the digital twin. It can also be navigated as a user interface in AR. “In

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