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Post-Pandemic, Augmented Reality Serves Entertainment With Its Re-Emergence

ARPost

Most people don’t know augmented reality was first created and tested in the late 1960s: by a Harvard professor, with a wired head-mounted display. In 2014, Google Glass launched–to much fanfare, and nascent jokes online–quickly followed by the original Microsoft HoloLens.

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Big XR News from Google, Microsoft, Samsung Qualcomm

XR Today - Mixed Reality tag

Googles AndroidXR Provides Developer Passthrough Access Recent news from the AndroidXR camp highlights a significant development advantage that some believe positions the new operating system ahead of the veteran firm Meta. This effort aims to create next-generation head-mounted displays and “intelligent glasses.”

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Augmented Reality and Hearables: Where the Two Technologies Meet

ARPost

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.

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Samsung to Reveal AR Glasses Prototype – Reports

XR Today - Augmented Reality tag

Lian Jie Su, Principal Analyst at Omdia , explains where AR glasses provider need to focus their attention in order to optimise sales: “Major technology vendors such as Google, Microsoft, Apple, Meta and Qualcomm are looking to bring spatial computing to a range of edge devices, including smartphones, head-mounted displays, AR glasses and robots. “To

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The XR Week Peek (2025.02.18): Ray-Ban Meta sold 2M devices, Meta may be working on humanoid robots, and more!

The Ghost Howls

Apple Intelligence on the Vision Pro would be a big deal, and especially it would let Apple compete better with Google , which made the integration with Gemini one of the best features of its Android XR operating system. Microsoft will still provide the Azure cloud, but all the hardware and software should be provided by Luckeys startup.

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What Made VR Gaming Highly Popular

ARPost

The leading producers of VR headsets like Sony, Oculus, Google, HTC, and Samsung, mainly focus on creating cost-effective devices. Sony, Nintendo, and Microsoft are expected to reduce the prices for their game products in the coming years. The VR head-mounted displays were initially created focusing on games mainly.

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How Much is Facebook Investing in Spatial Computing?

AR Insider

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.