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How Will AR Transform Advertising?

AR Insider

Or we can put on device on our head (a head-mounted display or HMD) that completely occludes us from the real world allowing us to enter a completely simulated environment which we can walk around and interact in because the computer is sensing our physical actions: this is Virtual Reality or VR.

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Study shows VR Could Improve Eyesight in Children

VRWorld

China is spearheading the research on health, and one such study caught our attention as estimates show that over a million VR headsets are being shipped each month (in China alone). Study Results. Out of 50 pupils, only one reported negative effect, showing subjective displeasure with the application selected for the study.

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Big XR News from Google, Meta, IGS Orlando, HTC VIVE, and Warpin

XR Today - Big XR News tag

This week has seen its fair share of tricks and treats ahead of the Halloween season, where companies like Warpin Reality, HTC VIVE, Google, Shopify, and Apple, among others, have offered a powerhouse of insights to XR Today on their latest innovations. This has led Google to slash jobs across its operations in recent months.

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SIGGRAPH 2017 In Los Angeles Showcases The Latest In VR and AR

UploadVR Between Realities podcast

TwinCam is an omni-directional stereoscopic live-viewing camera that reduces motion blur and latency during head rotation in a head-mounted display. A user study demonstrated the effectiveness of the system’s alleviation of virtual reality sickness symptoms. The Making of Google Earth VR.

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The Right Displays for Challenging Tasks: XR on Oil Rigs, with Shell’s Michael Kaldenbach

XR for Business Podcast

Michael: So I think One of the better case studies we have is around augmented reality remote assistance, and I’m sure you’ve seen examples in the wider industry for that one. But where we really revolutionize that process is with a head-mounted display. We have other players like Cortana and Google Allo.

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The Right Displays for Challenging Tasks: XR on Oil Rigs, with Shell’s Michael Kaldenbach

XR for Business Podcast

Michael: So I think One of the better case studies we have is around augmented reality remote assistance, and I’m sure you’ve seen examples in the wider industry for that one. But where we really revolutionize that process is with a head-mounted display. We have other players like Cortana and Google Allo.

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Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

XR for Business Podcast

There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. Is this a job for Google Glass? Alan: Kind of like heads-up instructions. Google put in 500 million dollars.

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