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Big XR News from Meta, HTC VIVE, Magic Leap

XR Today - Virtual Reality

These glasses have outperformed the sales of Ray-Ban’s first-generation smart glasses, ‘Ray-Ban Stories’ This potential deal could grant Meta more control over EssilorLuxottica’s smart glasses division and strengthen its position in the competitive market against tech giants like Apple, Google, and Microsoft.

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Google Invests $250 Million into HTC VIVE to Support AndroidXR

XR Today - Augmented Reality tag

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. The firm entered a definitive agreement with HTC VIVE, giving the leading XR firm a massive $250 million investment. What a HTC/Google Unitifaction Mean?

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The XR Week Peek (2021.04.19): Quest 2 adds Air Link and Resident Evil 4, Pico and HTC are ready to launch, and more!

The Ghost Howls

On the client side, the system will become compatible with iOS devices, and a Magic Leap client has also been developed. On the server-side, it is being integrated with Microsoft Azure, and it is also coming in the future for Google Cloud and Tencent Cloud. HTC is going to launch its headset on May, 11th.

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Google Invests $250 Million into HTC VIVE to Support Android XR Headsets

XR Today - Augmented Reality tag

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. The firm entered a definitive agreement with HTC VIVE, giving the leading XR firm a massive $250 million investment. What a HTC/Google Unitifaction Mean?

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Samsung XR Headset: More Details Emerge from Galaxy Unpacked 2025

XR Today - Augmented Reality tag

One is that Google will contribute to developing the device via the AndriodXR OS, another is that the device will adopt elements of Samsung’s mobile AI technology, and thirdly, it will receive more public-facing updates this year. Notably, Google is developing this XR OS in collaboration with Samsung.

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Microsoft Joins OpenXR, Becoming a Decisive Backer in the Open, Royalty-free VR/AR Standard

Road to VR

By the virtue of its Windows operating system, the basis of which nearly every PC VR headset uses to function, Microsoft joining the OpenXR initiative represents a win for the others involved, which include industry players like Google, Oculus, HTC, AMD, NVIDIA, Epic Games, Unity, Intel, Qualcomm, Sony, Samsung and Valve.

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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Azure Cloud Platform competes alongside AWS and Google Cloud. To its credit, the company had the foresight to release HoloLens in 2016, a full two years before unicorn startup Magic Leap could get its first standalone AR headset out the door. Breaking the Zune Curse? Don’t get me wrong, Microsoft has success stories.

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