XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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UploadVR Between Realities podcast

MAY 21, 2017

At Google I/O 2017 developer conference this week, the company announced a standalone Daydream VR headset in partnership with Qualcomm , with Lenovo and HTC slated to release commercial versions later this year. Google also shared a small tidbit: Developers have built “more than 150 apps” for Daydream so far.

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UploadVR Between Realities podcast

APRIL 26, 2017

A pioneer who helped kickstart VR’s renaissance is driving the strategy for Microsoft’s Windows Mixed Reality platform, spanning both HoloLens and a collection of VR headsets rolling out later this year. UploadVR has now confirmed Bolas’ role. .

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XR Today - Mixed Reality tag

NOVEMBER 1, 2024

By utilizing a strategy encompassing smart glasses and mobile devices, Samsung could enhance AR adoption among users without advanced wearable technology. The company appears to be striving to deliver an XR device that effectively integrates with its existing mobile product ecosystem, which is a strong advantage.

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UploadVR Between Realities podcast

NOVEMBER 17, 2016

HTC Vive fans got a nice surprise yesterday when Google Earth launched for free on the headset. Salvaged , a long-in-development strategy game from UK-based Opposable Games, has just launched for the Rift on Steam Early Access at $12.99. Tagged with: Salvaged , sci-fi , strategy. But what about a Vive version?

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UploadVR Between Realities podcast

NOVEMBER 17, 2016

Yesterday, Google shook up the virtual reality scene by both announcing and releasing a brand new immersive experience: Google Earth VR. UploadVR reached out to Google to ask why this strategy was implemented. Both of those are exclusive to the HTC Vive. The response from enthusiasts was instantaneous and joyful.

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AR Insider

AUGUST 12, 2019

Sony is the market share leader for VR hardware revenues according to the latest report from Strategy Insights. That’s followed by Oculus (presumably all variants) at 25 percent and HTC (same) at 22 percent. That includes Google (11 percent) Samsung (5 percent) and others (6 percent). And its projected $2.02

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Road to VR

MAY 25, 2017

In a curious move, HTC has revealed a new mobile VR headset called Link that is not part of the company’s Vive brand. The move comes just a week after the company announced a mobile standalone Vive headset in partnership with Google. HTC is by now one of the world’s leaders in the virtual reality space.

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Upload VR

JANUARY 29, 2024

Any phone maker can integrate the open-source core of Android for free and without permission, and can integrate Google's services and the Google Play Store by agreeing to certain compatibility criteria and preinstalling Google's suite of apps. Further, Google itself is seemingly preparing to be the Android of XR with.

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Slashgear

JANUARY 26, 2017

It’s clearly the week for big moves in virtual reality, with HTC losing its VP of Design to Google, where he will work on Google Daydream.

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Road to VR

JANUARY 3, 2024

If you recall, Zuckerberg specifically got Meta into XR because he wanted to free his company from the grip of Apple and Google (the prevailing gatekeepers of the smartphone era). That leaves HTC to fall back to the enterprise sector, the one place where it has long had a strong reputation.

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The Ghost Howls

JUNE 7, 2023

This era ended with the launch of the first consumer-oriented PC VR headsets: the HTC Vive and the Oculus Rift CV1. Google joined forces with Samsung (and Qualcomm) to release a new headset soon. Google also owns popular services like the G-doc suite or Gmail. The interface of the Lenovo Mirage Solo, designed by Google.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset. At least in the first year.

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Apple Samsung Eye Tracking Google 398

The Ghost Howls

SEPTEMBER 9, 2024

Furthermore, HTC already has a setup that works without SteamVR stations , and it is more expensive than this one, but HTC has more experience with trackers. It’s interesting to see that the partnership between Google, Samsung, and Qualcomm is a long-term one. This could be huge. Expect it to be pricey, though.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Trends Apple Google Unity 419

UploadVR Between Realities podcast

JANUARY 29, 2017

There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Our big question today is this: when it comes to VR, are Oculus and HTC the respective Apple and Microsoft of the industry? HTC/Microsoft .

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The Ghost Howls

OCTOBER 7, 2024

Its userbase is superior to known PCVR headsets like the HTC Vive Pro and Pro 2 and most probably in the next weeks, it will also surpass the Pico 4. It’s not clear what the effects of this strategy change will be: for now, Apple seems still interested in providing a cheaper Vision Pro and also in investigating the release of smartglasses.

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Road to VR

AUGUST 17, 2017

Arizona Sunshine developer Vertigo Games announced today that Skyworld , a top-down strategy game built for VR is coming to the Vive, Rift, and Windows VR headsets. The game was shown way back in 2015 as one of the first demos made for the HTC Vive, and it’s now finally resurfacing this Fall. Full-feature VR game.

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XR Today - Mixed Reality tag

JULY 31, 2023

HTC Vive has been doing it for a while” He later quotes D an O’Brien, President, Americas, HTC , stating use case data from the Taoyuan-based firm. Biting into the Apple Demond Cureton, Senior Journalist, XR Today , analysing the commentary from HTC’s chief on the Apple Vision Pro.

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VRWorld

JULY 27, 2017

Perhaps the biggest announcement of the first day is HTC, who launched a Vive Standalone headset. The first Vive Standalone VR headset will be available only on the China market, utilizing Viveport as its official content platform, expanding the user case scenario for HTC’s VR strategy.

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Road to VR

DECEMBER 5, 2017

Speakers from leading companies including Oculus, Intel, Ford, HTC, Paramount, Google, Epic Games, Walmart, Qualcomm and many more, will be present at the event. The event takes place at the San Francisco Marriot Marquis this week on December 7th and 8th. Check out all the latest VRX details here.

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EON Reality

APRIL 20, 2020

The former HTC, Google, and MTGx executive joins EON Reality to assist with investments, marketing, and sales strategy. After serving as one of the most well-known executives in the VR industry for 4 years, Steiber recently left his position as the President of Viveport at HTC.

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Road to VR

OCTOBER 24, 2024

The company has openly said it would love to bring the Play store (and all of its apps) to the headset, but it seems Google isn’t down to play ball. That’s likely because it’s busy working on its own XR strategy and doesn’t want to give Meta an upper hand.

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Road to VR

JUNE 21, 2021

– – — – – Many games today use monetization strategies other than a single, up-front charge. HTC revealed a similar in-game advertising system for VR content on Viveport back in 2017 , though the program never caught on. Facebook, however, is far from the first company to play with VR ads.

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TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. The “metaverse” already exists in Fortnite and Roblox.

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ARPost

JULY 27, 2023

This session is followed by back-to-back keynotes by HTC Global Vice President of Corporate Development Alvin Graylin and University of South Australia professor Dr. Mark Billinghurst. See Also: Niantic and 8th Wall Explore New Monetization Strategies Another tough decision follows. Day Two also starts off with keynotes.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Google might not earn as much attention in the XR space as some other leading technology vendors, but it has already captured the attention of countless artists and educators with its unique virtual reality tools. Like Google, Apple has provided developers all over the world with a convenient way to get started with augmented reality.

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XR Today - Mixed Reality tag

OCTOBER 1, 2022

Watts was joined by Pearly Chen, Vice-President of HTC VIVE , Brian Vogelsang, Senior Director of Product Management for Qualcomm Technologies , and Maria Pace, Head of XR Hardware, Global Partnerships and Strategies for Google. Pearly Chen, Vice-President of HTC VIVE. Smaller, Lighter, Comfortable, Compelling.

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Road to VR

MARCH 19, 2020

While other headset makers and platforms like HTC, Windows VR, and Pimax all build and maintain their own software integrations to make their headsets work with SteamVR, it’s Valve, not Oculus, which develops and maintains the integration which allows the Rift and Quest to work on the platform.

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UploadVR Between Realities podcast

OCTOBER 26, 2016

The system is already used on the $3,000 HoloLens, an advanced augmented reality system, but with it employed on a low-cost VR headset Microsoft may have leapfrogged efforts by both Facebook and Google, powered by Windows. “The strategy has become clear. An example of the Windows Holographic user interface.

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The Ghost Howls

JANUARY 28, 2023

There is not only the problem of the timezone but also the unknown of the internet connection and the inability of reaching Western websites like Google. VPN (Image from Know Your Meme) In China, most of the Western websites we use the most, like Google and Facebook, are blocked behind the Great Firewall.

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XR Today - Mixed Reality tag

AUGUST 30, 2022

The platform, which is compatible with major immersive tech providers such as Magic Leap, Meta Platforms, Microsoft HoloLens, Apple, HTC VIVE, Ready Player Me, and Google recently provided the University of Glasgow with an EON-XR Centre to train and engage students with the XR tool.

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Did Seebright just release the augmented reality equivalent of Google Cardboard?

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UploadVR Between Realities podcast

JULY 24, 2017

The first version of Valve’s SteamVR platform provided us with superior 360 degree room-scale tracking and position-tracked hand input at the hefty price of $799 via HTC’s Vive. Will HTC cut Vive’s price? One of the most interesting VR narratives of 2017 so far has been the pricing strategy of Facebook’s Rift.

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VRScout

APRIL 27, 2017

ROM Extraction displayed gameplay using MR to show audiences exactly the kind of strategy-oriented shooter players were going through. The activation, which broadcast live from noon-6pm both days of VRLA, wouldn’t have been possible without our friends at: HTC Vive. Google + Tilt Brush. Pillow’s Willow / LUMO Labs.

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Los Angeles Trends Conference Strategy 190

Road to VR

SEPTEMBER 1, 2016

Anshel is currently Associate Analyst at Moor Insights & Strategy where he has multiple areas of coverage including a heavy coverage of VR. He has been a believer in VR since the DK1 days but became sold on the current iteration of VR with the HTC Vive prototype.

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The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. As for Meta, while he appreciated the efforts of the people working there, he said that doesn’t agree much with its strategy.

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