The Ghost Howls

OCTOBER 10, 2020

Around 40 days ago, I reported to you the news of Google presenting at SIGGRAPH 2020 a new algorithm for recording, encoding, and decoding 6DOF VR videos , that is movies inside which you can physically move. Google Immersive LightField Video technology. 6DOF Videos. It has been made in collaboration with Facebook.

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The Ghost Howls

DECEMBER 9, 2024

As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology. Disclaimer: this is a paid article built in collaboration with Immersal. Immersal has in fact developed a similar solution for Mall of Tripla , an 85000 m2 shopping mall in Helsinki.

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VRScout

JANUARY 27, 2021

Google this week announced that it will be ending its support for its genre-defining VR painting app, Tilt Brush by Google , marking the end of a historic era for the immersive art & design scene. The post Google Ends Support Of ‘Tilt Brush,’ Software Now Open Source appeared first on VRScout.

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ARPost

NOVEMBER 11, 2022

ExpressVPN has conducted a survey of 1,500 employees and 1,500 employers to learn about attitudes toward immersive work. Remote collaboration has been one of the biggest promises of immersive technology as it relates to work but employers seem to be more excited than employees. Why Not Bring Immersive Tech Into the Workplace?

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ARPost

JULY 10, 2020

The biggest ad platform in the world is now open for immersive content. Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. This level of immersion with content is only possible in 3D. 3D Increases Engagement, Awareness, and Purchase Intent.

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VRScout

DECEMBER 10, 2020

Google has partnered with Red Bull TV to launch a brand new AR-enhanced on-demand video experience following Canadian-born climber and paraglider pilot Will Gadd as he scales the legendary ice caps of Mount Kilimanjaro in an effort to show the devastating impact of climate change on the rapidly-changing environment.

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AR Insider

OCTOBER 27, 2022

This week on Reality Bytes, we discuss Meta's accelerator program in partnership with L’Oreal, Disney’s Web3 immersive music emporium, and Google allows users to control their ad experience. This post appeared first on AR Insider.

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VRScout

APRIL 7, 2020

Back to the Moon was first released in 2018 as a first-of-its-kind collaboration between Nexus Studios , Google Spotlight Stories , Google Arts & Culture , Cinématèque Française , and Google Doodles. Download Back to the Moon in AR through the free Google Spotlights Stories app on Android or iOS. Image Credit: Google.

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ARPost

OCTOBER 12, 2021

These are skills that you can’t read in a book – they have to be practiced through lived experience, or increasingly, through immersive learning experiences that simulate real-world situations. The first immersive learning sessions concluded in three locations around the US this summer, and SAP is ready to talk about the results.

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VRScout

FEBRUARY 6, 2023

That said, the most exciting news came towards the end of the presentation when Qualcomm CEO, Cristiano Amon, and Google SVP of Android, Hiroshi Lockheimer, joined Samsung’s TM Roh on stage to announce that all three companies are partnering to develop new XR experiences. “An

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Road to VR

AUGUST 13, 2024

Google Earth VR was an early and enchanting app for the first generation of modern PC VR headsets, but unfortunately it never made the leap to the standalone era. Now a new app, FLY , brings the magic of exploring Google Earth in VR to Quest and Vision Pro. But the Vision Pro version is rendered at 2.5x

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ARPost

MARCH 4, 2021

Google did the math on e-commerce. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. Naturally, the report specifically mentioned Google Lens. But, do people use them?

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Road to VR

MAY 30, 2024

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

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Road to VR

MAY 14, 2024

Google announced it’s partnering with HP to commercialize Project Starline, the company’s light-field display for immersive, headset-less video conferences. The HP-built units won’t be the first time Starline has made its way out of Google’s offices though.

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Road to VR

DECEMBER 12, 2024

Note: Samsung and Google aren’t yet sharing any key details for this headset like resolution, weight, field-of-view, or price. Hands-on With Samsung Project Moohan Android XR Headset Image courtesy Google Starting from the Project Moohan hardwareit’s a good-looking device, no doubt. We went hands on with an early version.

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ARPost

APRIL 28, 2022

XR experts believe the education and healthcare industries are leaders in the use of immersive technologies. They just do not have an opportunity to immerse themselves in the topic, experience, and comprehend the material. For example, Google Expeditions allows you to visit the Louvre with a tour, wander on the Moon or fly to Mars.

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Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. HoloLens), virtual reality (e.g. Meta Quest 2), and mixed reality (e.g. Meta Quest Pro).

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Road to VR

FEBRUARY 3, 2025

Known for its work on the open source version of Google’s Tilt Brush, Open Brush , The Icosa Foundation has now released a version of Google’slow-poly 3D modeling app Blocks for Quest. “This will be instrumental in unlocking Open Blocks’ full potential for asset creation and remixing,” the studio says.

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XR Today - Virtual Reality

JANUARY 15, 2025

Other organizations, like Google, are working on entirely new software solutions. However, full immersion isnt ideal for every use case. The future of VR could be marked by an evolution in haptic devices, such as gloves, body suits, and even armbands that boost immersion.

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Road to VR

JANUARY 19, 2022

Google Earth VR is a fun and useful way of seeing the world—it’s easy to lose yourself visiting your home town, or mapping out new adventures thanks to the company’s extensive 3D building scans. Unfortunately Google Earth VR is a PC VR only app, meaning it doesn’t work natively on Quest.

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The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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Road to VR

OCTOBER 8, 2024

Samsung and Google announced in early 2023 that, along with Qualcomm, they’d be releasing an “XR platform” based on Android , which could also see the release of a high-end mixed reality headset. It was said Google created several smartglasses prototypes in a bid to interest manufacturing partners, such as Samsung.

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XR Today - Virtual Reality

JULY 18, 2022

The build is available on Google Play, Apple App Store, Meta Quest, Pico, SideQuest, SteamVR, and VivePort, and also includes MacOS compatibility, improved user experience, and navigation. The update comes as ENGAGE aims to distribute its LINK service, a Metaverse platform that connects businesses via bespoke immersive environments.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Kumar continued: “Being people-led means we start with the human need, and often, a combination of technologies like AI, GenAI, AR and Immersive Commerce, is key to the solution.

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Road to VR

MAY 16, 2023

It’s been nearly two years since Google first introduced Project Starline, a telepresence platform designed to facilitate natural-feeling remote communication between two people. Google says that makes the latest prototype “more practical,” and says that select companies are trialing the new version.

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Road to VR

MAY 2, 2024

Despite not receiving updates in years, Google Earth VR (2016) on Steam is still one of the most useful and immersive ways to interact with the company’s 3D version of planet Earth, Street View and all.

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XR Today - Virtual Reality

DECEMBER 19, 2023

XR finds a keen home in training and learning thanks to the technology’s unique ability to create immersive spatial environments for trainees that can cover a broad number of use cases. Immersive training has been proven to be effective. Immersive learning enhances learning retention and recall.

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Road to VR

MAY 15, 2024

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.

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Upload VR

JANUARY 22, 2025

Google is acquiring "some of" HTC Vive's engineering team to "accelerate the development of the Android XR platform". As an interesting parallel: in late 2017 Google acquired some of HTC's mobile devices engineering team, and leveraged these engineers to vastly improve the hardware of its Pixel phones.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

In May 2024, the Google I/O event revealed a few interesting insights into the tech giants future product roadmap. The company mainly highlighted AI, introducing new versions of Google Gemini, tools for building AI assistants, and more. With Project Astra, Google introduced its vision for the future of smart assistants.

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XR Today - Virtual Reality

AUGUST 19, 2024

The VR modelling tool Google Blocks is now available as an open-source version under the name of Open Blocks. Google AR Glasses: Is This the Return of Google Glass? The Launch of Google Blocks Google blocks was introduced in 2017. It was originally released for the HTC Vive and Oculus Rift.

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XR Today - Virtual Reality

DECEMBER 21, 2023

This week, Avantis, a UK-based immersive learning firm, partnered with the Saint Louis Public Schools (SLPS) district to integrate its ClassVR service into 17 education institutions. Avantis plans to implement its ClassVR solution later this school year as it scales up its immersive learning platform.

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Road to VR

APRIL 25, 2024

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Google. Google: Keep on Daydreaming After having abandoned its ill-fated standalone XR platform Daydream in 2019, Google took a giant step back from VR that it never quite recovered from.

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Road to VR

FEBRUARY 26, 2025

The company isn’t aiming low either, likening Viverse Worlds to what “YouTube did for video,” but for3D content, further noting it’s an “open, accessible, and immersive online home for creators to build, share, and explore the next generation of 3D experiences.” Where that leaves HTC is still a mystery.

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AR Insider

APRIL 7, 2022

What are the biggest insights and observations in immersive tech & media this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations. This post appeared first on AR Insider.

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Road to VR

JANUARY 23, 2025

Powered by Googles Gemini AI, the headset offers real-time contextual assistance, memory retention, and immersive functionality, making it a significant contender in the MR space. Though not as advanced as its competitors in field-of-view or lens quality, Moohan excels in AI integration.

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ARPost

DECEMBER 16, 2022

About this time last year, the company hosted a Pepsi-led event focused on innovation that brought over 300 representatives from Google, Adobe, IBM, Salesforce, Amazon, and others into the platform for the first time.

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