Road to VR

NOVEMBER 21, 2017

I had a chance to talk with Samsung’s Tom Harding, who is the Director of Immersive Products in charge of product strategy and bringing VR to the market. The post Samsung’s VR Strategy with Tom Harding, Director of Immersive Products appeared first on Road to VR. Support Voices of VR. Subscribe on iTunes.

Strategy 236

Strategy Immersion Samsung Controllers 236

XR Today - Augmented Reality tag

OCTOBER 14, 2024

Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart U.S.,

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ARPost

APRIL 28, 2022

XR experts believe the education and healthcare industries are leaders in the use of immersive technologies. They just do not have an opportunity to immerse themselves in the topic, experience, and comprehend the material. For example, Google Expeditions allows you to visit the Louvre with a tour, wander on the Moon or fly to Mars.

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Education Immersion Study Machine Learning 443

Road to VR

MAY 15, 2024

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.

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Road to VR

MAY 26, 2017

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

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Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game.

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ARVR

AUGUST 20, 2021

With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay. The added feature of ‘immersiveness’ makes it more complex than the other average applications.

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Road to VR

MAY 2, 2017

The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. I had a chance to catch up with Tony at Sundance earlier this year to talk about his approach to leading VR & AR strategy at Unity, and moving immersive technologies beyond just entertainment.

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Tech Trends VR

MAY 8, 2018

One area which is evolving rapidly in the country is the immersive technologies industry, with virtual reality (VR) in particular, forecast to grow at a faster rate than any other entertainment and media industry from 2016 – 2021 in the UK, making it the fastest growing, and largest, virtual reality industry in EMEA.

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Tech Trends VR

MARCH 3, 2020

The pavilion space will also prominently feature a retrospective of large-format Augmented Reality artworks from 2011-2018 by HEAVY , a multiple award-winning creative studio that specializes in using immersive technology to reclaim public spaces for civic engagement, enlightened interactivity, and fun & thoughtful experiences.

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Colorado Immersion Augmented Reality Trends 287

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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The Ghost Howls

JULY 17, 2023

Roblox has 66M users , and the fact that some of them may buy a VR headset to try their worlds in an immersive way can only be positive for the sales of Quest and VR in general. Before you can say “Who the hell is even that” let me tell you that he was tasked to develop Google’s new XR operating system. In the end, he did it.

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Google Virtual World Strategy Ukraine 362

The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. I think this decision may make a lot of sense: Meta is allegedly going to release glasses with a display at the end of this year, so launching something with fewer features may not have made much sense for Google.

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ARPost

AUGUST 25, 2020

Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. Moreover, this tool offers a long-term return-on-investment with the right strategy, exceeding the initial cost. Product Demonstrators.

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Virtual Reality Strategy Training Tools 440

Road to VR

AUGUST 31, 2016

Google, who has now has several major VR initiatives underway, notes major gains in interest in virtual reality and 360 degree video capture and sharing. The company is now prompting brands to consider what role VR will play in their marketing strategies. “Film used to be the most immersive storytelling medium.

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Google Virtual Reality Strategy Retail 189

AR Insider

MAY 25, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. Starting with its social VR app Horizon, the goal is for immersive human interaction. XR Talks: Behind Facebook’s Spatial Strategy. Social Experiment. More from AR Insider….

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Wearables Strategy Machine Learning AR 424

Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. And Google’s ambitions were, let’s say, very big.

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Immersive games and apps and 3D videos have opened a new world for emotionally exhausted people staying at home 24/7. XR Events in 2021 – Celebrating the Industry that Made Lockdown Bearable.

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Asia China Virtual Reality Entertainment 509

Tech Trends VR

APRIL 26, 2018

We’ll be dropping by Silicon Valley next month for Google I/O to check out the latest scoop from the Big G. It will be interesting to contrast the latest strategy from Microsoft and Google, specially around Immersive Tech Click To Tweet. May is shaping up to be one heck of a busy month for Tech Trends Click To Tweet.

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VRScout

OCTOBER 10, 2020

Device support for the all-new ZapBox will include all iPhones from the iPhone 6S and newer and also recent Samsung S-series and Google Pixel smartphones. As a business we’ve always focused on democratising XR for the mass market and all-new ZapBox is more evidence of our commitment to deliver against that promise.” .

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Unity AR Strategy Samsung 383

UploadVR Between Realities podcast

MAY 21, 2017

At Google I/O 2017 developer conference this week, the company announced a standalone Daydream VR headset in partnership with Qualcomm , with Lenovo and HTC slated to release commercial versions later this year. Google also shared a small tidbit: Developers have built “more than 150 apps” for Daydream so far.

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Upload VR

DECEMBER 12, 2024

Samsung's first standalone headset is coming in 2025, running Google's new Android XR operating system and powered by Qualcomm's Snapdragon XR2+ Gen 2 chipset. I went hands-on with an early headset developer kit showcasing Google's software and Samsung's hardware. Beyond this, Samsung isn't yet sharing specifications.

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ARPost

MARCH 4, 2021

Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. But, do people use them?

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Tech Trends VR

AUGUST 7, 2018

The company has attracted a range of high profile investors and advisors such as Google/Alphabet Chairman Eric Schmidt, who wrote: “I predicted that 90% of computing would eventually reside in the web based cloud…Otoy has created a remarkable technology which moves that last 10% – high-end graphics processing – entirely to the cloud.

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Immersion Augmented Reality AR Trends 176

VRScout

AUGUST 29, 2021

We looked at daily schedules in the Squad Pods, sketched on the whiteboards in the Immersion Rooms, looked at a 3D model around a holographic table in the R&D Lab, attended a virtual meditation class in the Wellness Center, toured the Studio Room, jammed out on the Main Stage, walked on the moon and more.

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AR Insider

JUNE 4, 2020

Following Quest’s demand signals , this widens Spatial’s addressable market for immersive collaboration to a $399 device. This is by design says VP of BD and Strategy, Jacob Lowenstein. Its head of design also helped develop Material Design at Google. These were all easy and intuitive in Spatial. Faster Horses.

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Strategy AR Google Oculus 362

Road to VR

APRIL 25, 2024

A: In some ways, the strategy [allowing Horizon OS to run on third-party headsets] de-emphasizes the specifics of the hardware and instead focuses on how the hardware amplifies the content. Q: Do you think this will have any impact on your forward-looking business strategy? I will make games and port them if the need arises.

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Road to VR

AUGUST 17, 2017

Arizona Sunshine developer Vertigo Games announced today that Skyworld , a top-down strategy game built for VR is coming to the Vive, Rift, and Windows VR headsets. It was an intriguing look at how a strategy game could be developed for a VR system with motion controllers.

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Road to VR

JUNE 12, 2023

Do I understand the strategy to strike a different cord as an XR business owner? Apple could have embraced a dual launch strategy with a rich and proven catalog of best selling VR games, perfectly tuned to onboard a completely new audience to XR. Absolutely. Does it frustrate me as a VR-centric studio owner? You bet it does.

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Upload VR

MARCH 1, 2024

Google reportedly asked Meta to partner and "contribute to" its upcoming XR platform, but Meta said no. The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. We would love to partner with them.

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Google Hardware Strategy Samsung 144

VRScout

OCTOBER 2, 2020

Developing a market that puts art and business strategy on a level playing field while keeping an eye on accessibility and public education is a challenge that many emerging technology economists are facing in the implementation of funding and growth strategies. asks Levasseur.

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How To Strategy Groups France 304

Road to VR

DECEMBER 5, 2017

Bringing together the brightest minds from across the globe to dive deep into the key challenges and opportunities arising in both the consumer and enterprise markets, VRX is purpose built to drive the business of VR and immersive tech. Meet with the brightest minds from across immersive tech. Check out all the latest VRX details here.

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XR Today - Augmented Reality tag

NOVEMBER 27, 2024

Earlier this year, Qualcomm laid the groundwork for the Samsung XR headset by announcing its XR2+ Gen 2 Platform, with Samsung and Google as partners, making this integration logical. Samsung is thrilled to collaborate with Qualcomm Technologies and Google in revolutionizing the mobile industry once more. resolution.

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XR Today - Augmented Reality tag

DECEMBER 25, 2024

Weve been eagerly awaiting some genuine news about Samsungs impending XR headset for months now ever since the company announced its partnership with Google and Qualcomm. Plus, we now know that the system is going to be powered by Googles brand-new Android XR platform in fact, its the first MR headset designed with Android XR.

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The Ghost Howls

OCTOBER 18, 2018

This is a list of some of the talks that have immediately caught my attention : Google Spotlight Stories team has always been able to create amazing short movies in VR (Image by Google Spotlight). Google Spotlight Stories has always created very interesting immersive content, like the first VR doodle. More details.

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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Tech Trends VR

OCTOBER 7, 2019

Alice is a technology writer/producer/consultant with a particular interest in the immersive space. She’s advised a broad range of companies, from startups to major corporations on their communications and digital strategy. Also available directly on Apple Podcast and Google Play.

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