This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.
However, as the second half of the decade begins, it is clear that the XR industry will see growth in various ways, namely, through the continued business and consumer adoption of RT3D immersive solutions. At the same time, these aligned emerging technologies provide a potential growth opportunity for the fledging technology space.
Today I’m writing a deep dive into Visual Positioning Systems (VPS) , which are one of the foundational technologies of the future metaverse. As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology. What is VPS?
Google Project Starline finally looks like it’s going to be rolling out to workplaces worldwide, potentially transforming the way we meet and collaborate in the future of work. Since then, we’ve seen plenty of companies experimenting with the potential of immersive collaboration. What is Google Project Starline?
According to The Verge , Google is currently in development of its own AR device capable of blending virtual graphics over the real world, citing “two people familiar with the project.” The original Google Glass / Image Credit: Robert Couto Photography. Image Credit: Google Inc.
Around 40 days ago, I reported to you the news of Google presenting at SIGGRAPH 2020 a new algorithm for recording, encoding, and decoding 6DOF VR videos , that is movies inside which you can physically move. Now the technology has improved, but it is still too rough to be used properly. GoogleImmersive LightField Video technology.
Google Maps is getting a major upgrade. During Google’s 2-hour long 2022 I/O event last week, the company made a number of exciting announcements, including the reveal of a new mid-tier phone as well as a pair of AR glasses capable of translating multiple languages in real-time. . Image Credit: Google.
Google previewed its smart glasses, “Act Two”, at TED2025. now has AI-powered immersive learning. Izadi said: Augmented and virtual reality have moved computing from the rectangular screen to the 360 immersive display, and now even the world itself is becoming the display. Bodyswaps 3.0 Today, that changes.
But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies.
ExpressVPN has conducted a survey of 1,500 employees and 1,500 employers to learn about attitudes toward immersive work. Remote collaboration has been one of the biggest promises of immersivetechnology as it relates to work but employers seem to be more excited than employees. Why Not Bring Immersive Tech Into the Workplace?
The biggest ad platform in the world is now open for immersive content. Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. This level of immersion with content is only possible in 3D. 3D Increases Engagement, Awareness, and Purchase Intent.
Computer vision and AR technology bring Mount Kilimanjaro to life in your living room. Those watching on a Chromecast with Google TV or an Android TV OS device can immerse themselves even further in the thought-provoking documentary with a captivating AR experience powered via your smartphone.
Augmented reality technology, the Internet of Things, and artificial intelligence are some of the most promising solutions out there. What Is the Role of Augmented Reality Technology in Smart Cities? Whether it’s buildings, landmarks, or public transportation, you can get the information you need without having to search it on Google.
LinkBuds will immerse you in an incredible audio experience while keeping you connected to the real world. But did you know that before there was Pokémon GO , Niantic launched a sci-fi-based AR game called Ingress Prime that used OpenStreetMap and Google Maps to create a citywide geocaching game of capture the flag? But what is XM?
As awareness of the LGBTQ+ community continues to increase and evolve, it is more and more apparent that technology will be a major tool for increased visibility. VR technology has the potential to be the next frontier in the LGBTQ+ community’s efforts for visibility, awareness, and community building. Pride Through The Lens.
Other organizations, like Google, are working on entirely new software solutions. However, full immersion isnt ideal for every use case. They may even include more spatial computing capabilities, enabling more natural interactions with emerging VR technologies. More Advanced Accessories VR accessories are nothing new.
That said, the most exciting news came towards the end of the presentation when Qualcomm CEO, Cristiano Amon, and Google SVP of Android, Hiroshi Lockheimer, joined Samsung’s TM Roh on stage to announce that all three companies are partnering to develop new XR experiences. “An
Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.
Teachers see this technology as the best option for personalized differentiated learning. Educators can either struggle against technologies or use them to their advantage to teach kids more productively. So, it’s clear that the prospects for this technology are stunning. VR is not a new technology for colleges and universities.
3 D mapping is a technology that’s perpetually on the horizon. We’ve seen various flavors over the years such as Microsoft Virtual Earth 3D , and of course Google Earth and Street View. Speaking of Google Earth, its VR edition is an immersive dive into 3D cities around the world. Step Forward. Winning Bet.
Google did the math on e-commerce. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. Naturally, the report specifically mentioned Google Lens. But, do people use them?
It let you essentially fly around a city, sort of like Google Earth but in three dimensions. Since then, Moore’s Law has pushed the concept closer to reality for most folks, but immersive 3D mapping is still an unfulfilled promise. In fairness, Google Earth offers 3D features. In fairness, Google Earth offers 3D features.
Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Suresh Kumar, Global Chief Technology Officer and Chief Development Officer, Walmart Inc. Sam’s Club and Walmart International. “As
These are skills that you can’t read in a book – they have to be practiced through lived experience, or increasingly, through immersive learning experiences that simulate real-world situations. The first immersive learning sessions concluded in three locations around the US this summer, and SAP is ready to talk about the results.
Training and education continue to lead the enterprise-grade AR/VR/MR technology sector. XR finds a keen home in training and learning thanks to the technology’s unique ability to create immersive spatial environments for trainees that can cover a broad number of use cases.
NVIDIA is continuing the rollout of its CloudXR technology on the three leading cloud computing platforms: AWS, Microsoft Azure, and Google Cloud. The post NVIDIA CloudXR is Launching on Google Cloud, Microsoft Azure, and AWS appeared first on Road to VR. Nvidia also says it’s working to bring CloudXR to Tencent Cloud.
million in seed funding to expand the scale of its workplace VR training technology. Moth+Flame has also worked with a number of other high-profile customers, including Netflix, Accenture, IMAX, Estee Lauder Companies, Google, Oculus, AMC, Discovery, MTV, AT&T, Ram Truck, AMD and Taylor Swift. The post Moth+Flame Raises $2.5M
This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Starline promises telepresence technology to reimage video conferencing as we’ve never seen. Barra says he’s moving into the healthcare technology space. W elcome back to Spatial Beats. More from AR Insider….
While the era of widespread consumer adoption of XR into everyday life is still some way away, major businesses are already profoundly leveraging the technology. For example, in design review situations, VR allows teams to collaborate over immersive digital twins of an existing or upcoming product, which allows for many positive outcomes.
In May 2024, the Google I/O event revealed a few interesting insights into the tech giants future product roadmap. The company mainly highlighted AI, introducing new versions of Google Gemini, tools for building AI assistants, and more. With Project Astra, Google introduced its vision for the future of smart assistants.
However, they have both recently come together in an exciting example of technology innovation and collaboration in XR research. Dr. Nikhil Balram, formerly a Google executive, was announced the head of the Silicon Valley subsidiary late last year in the release announcing the new US branch. Meet EyeWay Vision.
This week, Avantis, a UK-based immersive learning firm, partnered with the Saint Louis Public Schools (SLPS) district to integrate its ClassVR service into 17 education institutions. Avantis plans to implement its ClassVR solution later this school year as it scales up its immersive learning platform. ClassVR is the perfect fit.
Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official
The world of digital advertising is undergoing a seismic shift as cutting-edge technologies like augmented reality (AR) revolutionize brand-consumer interactions. Google Ads has embraced these next-generation formats, equipping marketers with powerful new tools to break through the digital noise and inspire action.
This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. What is up with Google and XR? More from AR Insider… The post Spatial Beats: Oculus, Google & Snap appeared first on AR Insider. W elcome back to Spatial Beats.
The location-based AR experience is powered by Google’s ARCore Geospatial API , which allows developers to tether digital content to real-world locations covered by Google Street View. This musical AR event will blend virtual elements with reality, immersing spectators in a unique mixed reality experience.
If you want to build a career in immersivetechnologies , you can start by getting your degree in this field. Throughout the program, students will learn how to use modern immersivetechnology primarily for communication purposes, with a focus on the aspects of ethical and social improvements.
When have you entered VR and what has fascinated you about this technology? ( Basically, building new standards for visualizing immersive data that are appropriate for that platform. That’s a very good question and I have a very good answer. So, that’s the approach that we take and that’s what we’re working on.
VR technology has only served to further enhance the language learning process. This is especially true for Mondly: Learn Languages in VR , a robust educational language app designed to test your knowledge of a language by immersing you in a variety of realistic scenarios. on Oculus Quest and Oculus Quest 2 headsets.
Ensuring history survives using modern day technology. Thankfully, however, the historic French site was recently immortalized in 360-degrees by TARGO, a VR studio specializing in immersive documentaries. Image Credit: Google Inc. and the Native American cliff dwellings at Mesa Verde in southern Colorado.
Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. KSA is investing $1 billion in metaverse-related projects as it seeks to become a global technology hub. Metaverse to Contribute 2.8% trillion in global GDP by 2031. trillion (in 2015 U.S.
Google has announced the launch of Android XR, a platform designed to support the creation of mixed reality (MR) applications. And, we are continuing to collaborate with Magic Leap on XR technology and future products with AR and AI. The initiative builds on ARCore, Googles existing augmented reality framework.
Learn how XR technology is changing the world of environmental conservation. Starting tomorrow through April 25th, audiences can immerse themselves in a collection of captivating 360-degree films and virtual panels that shine a much-needed spotlight on numerous conservative efforts.
Google’s Project Starline is back and looking better than ever. It was back in 2021 that we first learned about Project Starline, an ambitious technology project from Google aimed at improving remote teleconferencing through the use of artificial intelligence (AI) and light field display technology.
We organize all of the trending information in your field so you don't have to. Join 3,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content