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The 5 most important XR-related pieces of news from Google I/O 2023

The Ghost Howls

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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Google Releases AR Geospatial Creator for Unity

XR Today - Augmented Reality tag

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

The biggest ad platform in the world is now open for immersive content. Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. This level of immersion with content is only possible in 3D. 3D Increases Engagement, Awareness, and Purchase Intent.

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The XR Week Peek (2024.11.05): Google Play Store is preparing for XR, Meta Reality Labs financials released, and more!

The Ghost Howls

Top news of the week (Image by Android Authority) Google is adding XR support to Play Store in preparation for the launch of the Samsung headset A report from Android Authority highlights that XR support is being added to the Google Play Store. Someone in the community already built a Unity plugin for it.

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Unity Reveals New VR Tools and Google Daydream Support

VRScout

During the first-day of the Unite 2016 conference in Los Angeles Tuesday, Unity Technologies unveiled a number of new updates and features to help support VR and AR creators around the world developing interactive 3D, VR and AR experiences. Recruiters can also post jobs and target a pool of highly-sought Unity talent.

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The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Image by Google). Google performs interesting AR news at I/O conference. At Google I/O, no executive of the company has talked about the M-word, but they have anyway showed interesting AR updates, which will be relevant for our future M-world. Another cool announcement has been the one of Immersive View for Google Maps.

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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