XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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XR Today - Augmented Reality tag

MAY 22, 2023

As companies search for more immersive ways of connecting with their clients in a digital world, AR represents one of the most accessible forms of extended reality. With this technology, we can all create and enjoy more immersive experiences. It’s the Google version of the “ARKit” experience from Apple.

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ARPost

JULY 26, 2023

As Space Invaders turns 45, TAITO teams up with Google and UNIT9 to give its players an elevated AR gaming experience with Google’s ARCore Geospatial API. TAITO and Google partnered with global production and innovation studio UNIT9 to transform Space Invaders into an immersive AR game in honor of its 45th anniversary.

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ARPost

DECEMBER 26, 2022

This broadens the horizon for newer and more immersive AR experiences and use cases. See Also: ArcGIS Maps SDK for Unreal Engine Brings Real-World Data Into Unreal Environment. To access the Beta program, download the OVER app on Google Play or the App Store and follow the directions, which you can find under “Map2Earn”.

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The Ghost Howls

JULY 17, 2023

Roblox has 66M users , and the fact that some of them may buy a VR headset to try their worlds in an immersive way can only be positive for the sales of Quest and VR in general. Before you can say “Who the hell is even that” let me tell you that he was tasked to develop Google’s new XR operating system. In the end, he did it.

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VRWorld

NOVEMBER 6, 2017

In an effort to assist developers in creating more immersive audio experiences in AR/VR environments, Google has today released a new spatial audio SDK called Resonance Audio. Integrations span Android, iOS, Windows, MacOS and Linux and include Unity, Unreal Engine, FMOD, and Wwise. The SDK is now available via GitHub.

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Google Immersion Unity Unreal 45

VRScout

SEPTEMBER 16, 2019

The city of San Francisco will be getting its very first dedicated AR maker space thanks to Enklu , a cutting-edge company that approaches traditional venues and transforms them into modern experience centers using immersive AR technology. Image Credit: Enklu. “At Image Credit: Enklu. Just check their calendar.

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VRScout

APRIL 14, 2020

XR experiences in general, have proven themselves to be an amazing tool for everything from workforce training and digital marketing to product visualization, entertainment, and immersive online education. Simply send a link to your friend through an email or text message and they can jump in with you using their own compatible device.

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Road to VR

MAY 19, 2016

Google have announced that developers itching to get started on building Android VR games using the Unity game engine can do so right now using a Daydream plugin. The post Unity Native Support for Google Daydream VR Coming in Summer, Plugin Out Now appeared first on Road to VR.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

RT3D engines such as Unity and Unreal significantly streamline XR production pipelines with easy-to-use tools. A developer then imports the photogrammetry asset into an RT3D engine to use it as a component for many projects, including virtual reality (VR) immersive experiences, augmented reality (AR) objects, and movie VFX sequences.

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ARPost

JULY 13, 2022

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. A Colorful Background. A Look at Inworld AI.

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XR Today - Virtual Reality

JULY 31, 2024

The real-time 3D engines powering AR/VR/MR applications, like Unreal and Unity, found fame and traction as gaming development tools. From the developer side, groups like Skonec must leverage the correct elements of XR gaming to inform its immersive workplace services—a delicate balance.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

RT3D engines such as Adobe Substance, Unity, and Unreal significantly streamline XR production pipelines with easy-to-use tools. Google: RawNeRF. Google first introduced RawNeRF in 2020 as an automated photogrammetry tool that can simulate the real-world lighting of a scanned object. NVIDIA Instant NeRF.

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Unreal Real Estate Construction Tools 73

ARVR

OCTOBER 29, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” So today’s metaverse-like fiefdoms we can point to as examples include MMOs Roblox and Fortnite, which is made using Epic Games’ Unreal Engine.

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AR Gaming Unreal Real Estate 130

XR Today - Mixed Reality tag

JULY 19, 2024

Now, however, countless companies and developers are beginning to embrace this model, including Varjo (with Varjo Teleport ), Unity, and Unreal. Adobe, Apple, Google, and Meta are incorporating the technique into their enterprise apps. It would create more immersive product images and 3D representations of items.

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VRScout

AUGUST 29, 2021

We looked at daily schedules in the Squad Pods, sketched on the whiteboards in the Immersion Rooms, looked at a 3D model around a holographic table in the R&D Lab, attended a virtual meditation class in the Wellness Center, toured the Studio Room, jammed out on the Main Stage, walked on the moon and more.

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UploadVR Between Realities podcast

NOVEMBER 16, 2016

This is Google Earth VR. Google Earth VR is a surprise project from Google’s Geo team that is being both announced and released today. This is the team behind Google Maps and the original Google Earth. Google Earth VR’s primary locomotion system is flight. This is not the real Mt.

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VRScout

SEPTEMBER 18, 2017

Jim Chabin, President of the Advanced Imaging and VR Societies, explained that the latest edition of the conference has expanded to match the explosive growth of immersive technologies as a whole. LIFE VR, Unity, Unreal Engine, VRC and DTS (an Xperi company). Tony Parisi , Global Head of VR/AR at Unity Technologies.

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Hypergrid Business

APRIL 5, 2023

In mid March , Google announced the end of Google Glass Enterprise. I watched the Game Developers Conference presentations from Nvidia , Unreal Engine , and Unity. Image courtesy Unreal Engine.) And it’s not just Unreal and Unity. And the bad news has continued to come in.

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AllThingsVR

MAY 23, 2017

Weekly Funding & People Roundup: Google acquires Owlchemy Labs VR game studio, Improbable grabs $502M, Vivid Vision raises $2.2M, Oculus’s first employee just left 1) Google has acquired the VR game studio behind such popular gaming titles as Job Simulator and Rick and Morty: Virtual Rick-ality.

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Road to VR

JANUARY 17, 2017

OSSIC debuted their latest OSSIC X headphone prototype at CES this year with one of the best immersive audio demos that I’ve heard yet. Riggs says that they’ve been collaborating with Abbey Road Studios in order to figure out the future of music, which Riggs believes that is going to be both immersive and interactive.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Fortunately, extended reality can help. Giving companies a unique opportunity to immerse their customers in powerful, branded experiences, XR can help to enhance lead generation, increase conversions, and ensure retention.

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The Ghost Howls

AUGUST 14, 2023

T he use of the Exynos chips makes me think even more that this is an old device : Samsung has recently announced that it is going to build its headset with Google and Qualcomm, so it is impossible that the to-be-released device doesn’t have a Qualcomm chip.

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XR Today - Augmented Reality tag

MAY 29, 2024

As augmented reality development becomes more accessible, with the rise of intuitive development kits and low-code, no-code solutions, workshops introduce various immersive opportunities. It teaches students how to use standard tools for AR development, like Google’s own ARCore kit.

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The Ghost Howls

JULY 20, 2021

In case you use Unreal Engine, there are similar possibilities : here you can find an official blog post by Epic Games on how to shoot a 360 degrees trailer of your game inside the engine. For instance, I found the above method by Voxelkei with an extensive Google search that took me to some forums of VRChat creators.

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Full Dive Gaming

OCTOBER 31, 2022

Powered by Unreal Engine and featuring realistic, highly detailed graphics, it combines a massively-multiplayer-online role-playing game (MMORPG) with a unique Social Experience Playground. LEARN MORE HERE: [link] Like never before, players will be immersed in a virtual reality world where they get to live their digital life.

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Real Estate Unreal Virtual Reality Apple 52

XR Today - Mixed Reality tag

MAY 9, 2023

It’s impossible to deny the impact of immersive technology on today’s content landscape. Unfortunately, while demand for immersive experiences is increasing, a severe skills shortage in the digital landscape is making it difficult for innovators to keep up. Zappar’s Zapwork’s platform provides a similar solution.

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Unity Tools Education Unreal 86

VRScout

JULY 11, 2017

Google wants you to play with Blocks, this smartphone wants you to get rid of your headset, a new marketplace connecting content creators with funding, the price of the Oculus Rift is slashed, the investment & funding wrapup, and more… 1. GOOGLE WANTS YOU TO PLAY WITH BLOCKS. THIS SMARTPHONE WANTS TO MAKE HEADSETS OBSOLETE.

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VRScout

JUNE 9, 2017

Also noteworthy: Final Cut Pro X will be able to support 360 video editing, Unity and Unreal now have VR support for Macs, and SteamVR is coming to Mac… and although there was a sweet on-stage mixed reality demo using Star Wars assets and an HTC Vive, there was no mention of support for Oculus. America’s largest employer recently spent $2.7B

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The Ghost Howls

SEPTEMBER 27, 2022

And it’s not over on the content side: they are going to launch the Pico Video app with 600+ videos on day 1 , and are partnering to have immersive concerts with Wave. Image by Google). Meta and Google announce layoffs. This week we had the announcement of both Meta and Google laying off people. News worth a mention.

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Magic Leap Unity Machine Learning Video 493

ARPost

NOVEMBER 19, 2019

This year’s 70+ person judging panel included academic professors and researchers as well as representatives from Google, HTC, HP, Deloitte, NVIDIA, Apache, and others. The experience now sits in the hall of fame with Google Tilt Brush , which won the category in 2017. VR Lifetime Achievement. VR Film of the Year. VR Social Impact.

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XR Today - Mixed Reality tag

MARCH 23, 2023

Meanwhile, in 2023 technology like Chat GPT has taken some of the attention away from immersive content distribution and services. Many elements contribute to Web3’s infrastructure, notably real-time 3D (RT3D) augmented, virtual, mixed reality (AR/VR/MR) immersive experiences. While the hype for Web3 may have slowed somewhat.

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Upload VR

JUNE 6, 2022

Apple is reportedly working on a VR client for FaceTime with face tracking driving Memoji avatars, as well as a VR version of Maps (similar to Google Earth VR?) Over the weekend The New York Times also reported Apple is enlisting Hollywood directors like Jon Favreau to create immersive VR content, such as a version of Prehistoric Planet.

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The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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Upload VR

SEPTEMBER 27, 2024

Alex Coulombe leads the NYC-based XR creative studio, Agile Lens: Immersive Design. Mark Rabkin showed a whole slide about Unreal Engine and announced camera access. Unlike Apple Vision Pro, I could ‘‘step into the game” and feel quite immersed by it. How did I get here? It’s a much needed, and hopefully neverending, race.

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AR Magic Leap Apple Eye Tracking 135

ARVR

DECEMBER 1, 2021

Photo by Patrick Schneider on Unsplash Virtual reality , as the name suggests, allows users to immerse themselves in an artificially created world that appears real. Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak.

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The Ghost Howls

FEBRUARY 9, 2020

This week in XR has seen the launch of the first standalone MR headset, plus a lot of interesting news and articles about immersive realities. Let’s see how Apple and Google will answer. Google Glass 2 is now available for direct purchase. Some good roundups of creative immersive experiences. Top news of the week.

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