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Google is reportedly set to acquire Canada-based eye-tracking startup AdHawk Microsystems Inc. As reported by Bloomberg’s Mark Gurman, Google is allegedly acquiring AdHawk for$115 million, according to people with knowledge of the matter. This isn’t the first time AdHawk has flirted with an acquisition by a key XR player.
From crucial industry-affecting investments to Unpacked 2025, this week paints a busy picture for 2025. However, as the second half of the decade begins, it is clear that the XR industry will see growth in various ways, namely, through the continued business and consumer adoption of RT3D immersive solutions.
We’ve been waiting to hear about Samsung’s entrance into XR for a few years now, with the company’s still unnamed mixed reality headset ‘Project Moohan’ set to debut sometime this year running Google’s Android XR operating system.
Now, companies in every industry, from manufacturing to healthcare, are beginning to rely on VR tech. If youre keen to stay on the cutting edge of the industry, heres what you can expect in the years ahead. Other organizations, like Google, are working on entirely new software solutions. billion by 2032.
Google announced that Blocks , the 3D asset creation tool released for VR in 2017, is following in the footsteps of Tilt Brush by going open source. The Icosa Foundation is also known for developing Open Brush and Google Polygon replacement Icosa Gallery. ” The open source archive of the Blocks code can be found on github.
This implies an enormous variety of software that will be used for its construction and for its application in our lives. Snap’s augmented reality filters likely place it as one of the leading companies in the AR industry. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers. Snap (Nasdaq: SNAP) for AR Filters.
Although Android XR isn’t properly open-source for the time being, Google hopes the OS will run on multiple partner headsets. According to Google, Sony, Lynx, and XREAL are on board with Android XR. Part of that struggle, naturally, is building out a software stack that does everything an XR headset needs to do.
Google Glass Enterprise Edition 2, the company’s work-focused version of its iconic but once maligned smartglasses, is being discontinued. Google says in a device support FAQ that, starting March 15th, it will no longer sell Glass Enterprise 2, adding that it will only support the device until September 15th, 2023.
Note: Samsung and Google aren’t yet sharing any key details for this headset like resolution, weight, field-of-view, or price. And then on the software side, if I had told you “please make an OS that mashes together Horizon OS and VisionOS,” and you came back to me with Android XR, I’d say you nailed the assignment.
Google Project Starline finally looks like it’s going to be rolling out to workplaces worldwide, potentially transforming the way we meet and collaborate in the future of work. So, what is Google Project Starline, and what makes it different from the current solutions available? What is Google Project Starline?
In May 2024, the Google I/O event revealed a few interesting insights into the tech giants future product roadmap. The company mainly highlighted AI, introducing new versions of Google Gemini, tools for building AI assistants, and more. With Project Astra, Google introduced its vision for the future of smart assistants.
Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.
Hugo Swart, General Manager and Vice President of XR at Qualcomm, has announced his departure from the company at a pivotal moment in the industry. Samsung, Google, and Qualcomm are publicly partnered on that project , with the expectation that Qualcomm will make the chips, Samsung will make the hardware, and Google will make the software.
Pico, Varjo, HTC VIVE, and even Meta are all experimenting with premium and affordable VR headsets for business use, as well as intuitive device management software. Software Ecosystem Which applications and tools do you need to use your VR headset with? Some vendors have their own software ecosystems, like Meta with its Horizon store.
Google is acquiring "some of" HTC Vive's engineering team to "accelerate the development of the Android XR platform". As an interesting parallel: in late 2017 Google acquired some of HTC's mobile devices engineering team, and leveraged these engineers to vastly improve the hardware of its Pixel phones.
So no demos beyond those early, closed door hands-ons allowed last month.Check out the video below, courtesy of The Verge : Drawing design and software cues from Meta Quest and Apple Vision Pro, the device features a rigid strap, eye-tracking, pancake lenses, and ergonomic design, which wethought was pretty close to Quest Pro in terms of comfort.
Set yourself up for success within the immersive industry. As we move into 2021, both the VR and AR industries exhibit a plethora of career development opportunities for aspiring developers. More specifically, these industries will require you to learn constantly in order to stay relevant in the job market.
But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Companies are beginning to incorporate the technology into solutions across various industries, including healthcare, sports, education, tourism, and the automotive industry. Sponsored content.
Last December, Google unceremoniously killed off Google Glass Explorer Edition with a final software update, leaving the Glass Enterprise Edition 2 as the only remaining AR wearable from Google.
While the public largely scoffed at the awkward goggles, industry pundits proclaimed VR/AR would one day replace our 2D screens, and highlighted education as one of the top applications in the years to come. 3 – Corporate training with VR/AR has expanded to more industries. 5 Teacher adoption still lags.
The 360 film industry is still young and it’s maturing rapidly. In addition to engineering limitations, there was another major hurdle: software. The truth is that only large companies like Facebook and Google were in a position to try, and the good news is that they stepped in to do it after about two years.
This is how the movie industry uses virtual reality. Often, the audience interacts with virtual reality using a headset , such as Google Cardboard , to experience an entire virtual realm. VR in film production The Volume combines filmmaking and video game software to connect camera work, scene display, and visual effects.
Today Meta made what is likely to be an industry-altering announcement: it plans to open up the Quest operating system to third-party device makers. Today the company says it’s formally branding the Quest operating system as Meta Horizon OS, and with it, plans to allow third-parties to make new headsets that run the software stack.
The Healthcare Industry, VR, and AR. The interviewees discuss how they bring AR and VR tech into the healthcare industry. As software, hardware, and applications improve, so do the mental health and medical fields. The report is full of experiences that those in the medical fields and spatial industries will relate to.
” Citing industry sources, the report maintains the order could reach into the “hundreds of thousands” of micro OLED displays, with such a Microsoft XR device reportedly slated to arrive as early as 2026. Samsung and Google confirmed in July their forthcoming “XR platform” will be announced sometime this year.
This consists of consumer and enterprise spending, which are further subdivided into hardware and software. Zeroing in on revenue, consumer AR software spending will grow from almost $1.2 Google Swirl could serve as an important AR accelerant by incentivizing brand adoption through Google-scale distribution. Zeroing In.
“Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.” Our solutions create value for the gambling industry and offer competitive differentiation to attract new Generation X, Y and Z players worldwide.”.
But, software is important too. The bigger your XR needs are, the larger your software needs are. This allows devices to become smaller while running more robust software. This allows devices to become smaller while running more robust software. XR hardware is on the move. But, what is the cloud anyway?
Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.
Valve just took a big step in prepping Steam game developers for the full arrival of OpenXR, the new industry-wide open standard for AR and VR headsets. Developers can now download a beta version that will let them start integrating OpenXR apps into SteamVR. The company has released what it calls “initial support” for the 1.0.9
This concept has been a central topic of industry discussions over the past two years. In that way, Google is well-positioned because the spatial web will need to be parsed and indexed, similar to what Google has done for 20 years on the 2D web. Is Google Building an ‘Internet of Places?’ Click To Tweet.
Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. AR-aided apps can transform industries ranging from e-commerce and tourism to training and education. Google ARCore.
But today you no longer need to be a Unity professional or 3D designer to get into this sacred industry. Educational projects or company training, on the other hand, may need to provide a software download if they plan on incorporating better graphics, interactivity, and more complex scenarios. Image Credit: Varwin.
In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. Some retail industry companies like American Apparel, Kohls, Sephora, etc. The concept of augmented reality is no longer new. AR in Retail and Shopping .
That includes several subsectors and moving parts such as consumer spending, enterprise spending, enablement software, and AR marketing. . That total is fragmented into different platforms such as Facebook’s Spark AR, Snapchat’s Lens Studio, Apple’s ARkit, Google’s ARCore, and Web AR. billion compatible units.
common AR industry sentiment is that the smartphone will pave the way for smart glasses. After covering Apple last week, what moves is Google making in wearables? And like Apple, Google’s motivations for wearables are to protect and future-proof its core business. For Google that of course means search. Sensory Nerves.
The Chinese VR ecosystem is very active and it is evolving pretty fast: this summer I have been in China and I met some cool startups that are working on software (e.g. The Ministry of Industry and Information Technology states that Virtual Reality is something that can have a profound impact on people’s life. Introduction.
Google is reorganizing a number of its hardware teams, which will see layoffs affecting a few hundred roles across its Devices & Services units. As reported by 9to5Google , Google’s first-party AR hardware team is taking the brunt of the blow. A majority of the hardware-related layoffs however are set to affect its AR team.
Today, we can safely claim that its implications are more serious and mainstream, spanning industries such as healthcare , manufacturing, and education. A wise man once said, “Your company may not be in the software business, but eventually, a software company will be in your business.” Healthcare. Personal coaching.
Yet, at the same time, we still find ourselves dealing with many of the issues we struggled with since the birth of the modern VR industry. The company will also be providing their own Unity Software Development Kit, allowing developers access to the raw data from both the sensors as well as the haptic feedback motors.
Its survey forecasted that the VR gaming industry is set to grow from 0.4 In fact, the VR industry is booming and this growth is quickly surpassing the gaming sector and is expanding its wings to other industry verticals. Though the dominance of hardware shall continue for another few years, the software will gain traction.
It is its Reality Labs division, the same one working on XR headsets, that is developing the hardware and the software for these AI-powered robots that can handle everyday household tasks. The company plans to roll out the features as part of a software upgrade and they could be available in beta version for developers as soon as this week.
Last week at Google’s I/O 2017 developer conference the company made a number of new announcements which are very exciting for VR consumers. Within the industry though, the announcements represent somewhat of a repositioning of industry players, one that puts Oculus’ mobile strategy in a rough spot. This is Awkward.
While basically none of the technology portrayed in Ready Player One reflects the current state of VR devices or software, leaving a clear gap in its ‘advertised’ benefits and the reality of the experience available to VR users today, it still has the potential to be a significant factor in VR adoption.
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