Road to VR

MAY 30, 2024

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

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ARPost

FEBRUARY 27, 2020

Baby boomers are thrilled that the fictional Holodeck from Star Trek is now a real and functional immersive technology. What’s even more thrilling for them is the development of holographic technology they all marveled at in the Star Wars series. Obviously, we’re a long way off using this technology for intergalactic communication.

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ARPost

MARCH 16, 2023

With over 45 member companies representing the XR industry, the XR Association (XRA) has led the way in accelerating the growth and adoption of virtual, augmented, and mixed reality technology. It also celebrated the leaders across the XR industry for their achievements as part of its Limitless Voices Initiative.

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ARPost

MARCH 4, 2021

Google did the math on e-commerce. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. Naturally, the report specifically mentioned Google Lens. But, do people use them?

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The Ghost Howls

DECEMBER 16, 2024

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.

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ARPost

APRIL 23, 2021

However, they have both recently come together in an exciting example of technology innovation and collaboration in XR research. Dr. Nikhil Balram, formerly a Google executive, was announced the head of the Silicon Valley subsidiary late last year in the release announcing the new US branch. Meet EyeWay Vision.

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AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Starline promises telepresence technology to reimage video conferencing as we’ve never seen. Barra says he’s moving into the healthcare technology space. W elcome back to Spatial Beats. More from AR Insider….

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XR Today - Virtual Reality

MAY 27, 2024

Google Project Starline finally looks like it’s going to be rolling out to workplaces worldwide, potentially transforming the way we meet and collaborate in the future of work. So, what is Google Project Starline, and what makes it different from the current solutions available? What is Google Project Starline?

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ARPost

SEPTEMBER 12, 2019

Everyone in the automotive industry is racing to advance autonomous driving technologies and deploy driverless cars. This year, we’ve seen massive strides thanks to emerging technologies such as augmented reality and artificial intelligence. See Also: Argon Transform: An AR Technology HUD Attachment for Motorcyclists.

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Road to VR

JUNE 19, 2024

Hugo Swart, previous head of Qualcomm’s XR division, announced he’s joined Google where he’ll lead the company’s XR Ecosystem Strategy and Technology efforts. Google is also rumored to be developing a “Micro XR” platform for XR glasses, which is said to use a prototyping platform internally known as “Betty.”

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

In May 2024, the Google I/O event revealed a few interesting insights into the tech giants future product roadmap. The company mainly highlighted AI, introducing new versions of Google Gemini, tools for building AI assistants, and more. With Project Astra, Google introduced its vision for the future of smart assistants.

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The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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XR Today - Virtual Reality

NOVEMBER 29, 2024

While the era of widespread consumer adoption of XR into everyday life is still some way away, major businesses are already profoundly leveraging the technology. Keeping track of this can sometimes seem overwhelming, especially for professionals and decision-makers working daily in busy industries like manufacturing.

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ARPost

JULY 24, 2019

It’s also what makes AR ideal for the travel industry. Unfortunately, not many companies in this sector have embraced this burgeoning technology. iflyA380 app with augmented reality features; Source: Google Play. Google Lens. It can make the most mundane experiences more exciting. This is the power of AR.

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Road to VR

FEBRUARY 27, 2024

Hugo Swart, General Manager and Vice President of XR at Qualcomm, has announced his departure from the company at a pivotal moment in the industry. “It was an amazing two decades starting with driving EV-DO technology adoption in Latin America to running Qualcomm’s XR business.

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Road to VR

JULY 12, 2024

This week Samsung and Google confirmed their forthcoming “XR platform” will be announced this year, though it’s unclear if it will actually launch before the end of 2024. It was early 2023 when Samsung, Google, and Qualcomm first announced their collaboration on an “XR platform” based on Android.

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VRScout

MARCH 10, 2022

WebAR technology could propel the AR industry to new heights. Unlike standard AR experiences that require dedicated apps, 8th Wall’s WebAR technology allows you to access high-end AR content directly from a compatible WebAR browser, such as Google Chrome and Mozilla Firefox. No additional download is required.

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ARVR

DECEMBER 6, 2022

Filmmakers today are exploring virtual reality technology to increase immersive viewing dramatically. This is how the movie industry uses virtual reality. Often, the audience interacts with virtual reality using a headset , such as Google Cardboard , to experience an entire virtual realm.

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The Ghost Howls

JULY 23, 2019

When have you entered VR and what has fascinated you about this technology? ( You know, it’s not a company like Google… obviously, there are tech companies that are really familiar with the individualization, the analytics… I’m sure they’d get value from our product as well…. But why VR?

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Road to VR

FEBRUARY 5, 2024

StatusPRO , the studio behind NFL Pro Era (2022) , announced it has secured $20 million in Series A funding, led by Google Ventures. The XR sports technology company says the latest funding round will help it expand its growing catalog of sports-focused VR titles.

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Road to VR

MARCH 25, 2025

In a press statement , Vivo says the move comes as a broader push to pursue both robotics and XR devices, referring to Vivo Vision as “a significant milestone in vivo’s exploration of mixed reality technology.”

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ARPost

JULY 23, 2021

Thus, participants will be able to interact with each other and with the innovative devices and technologies on display. XR Events in 2021 – Celebrating the Industry that Made Lockdown Bearable. This year will be special for the XR industry. See Also: Social VR: Virtual Reality Headsets Eliminating the Distance Between Us.

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The Ghost Howls

MARCH 22, 2022

It was even featured on Google News. Image by Google). Google acquires micro-LED startup Raxium. This week Google has performed another strategic move towards the development of its future XR glasses. Micro-LEDs are an important technology, especially for building AR glasses. Other relevant news.

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VRScout

NOVEMBER 17, 2020

How VR technology is revolutionizing the heatlhcare sector. When you hear the term “VR,” you might think of entertainment, social media, or the exploration of virtual worlds; perhaps the last thing you’d ever think of is the healthcare industry. Augmedix for Google Glass // Credit: Augmedix. Conclusion.

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VRScout

JANUARY 22, 2022

According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. By 2024, we could be looking at a roughly $300 billion industry. Samsung Galaxy Fold / Image Credit: Samsung.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. This move is huge for the industry. What a HTC/Google Unitifaction Mean?

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ARPost

JANUARY 29, 2020

The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. We can now use our technology without even touching it. But, is there a market for them at the consumer level?

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The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

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XR Today - Mixed Reality tag

MARCH 4, 2025

The device comes as a cross-collaboration between Samsung, Qualcomm, and Google, with Qualcomm providing a chipset foundation and Google working to deploy its much-touted AndroidXR framework on the upcoming headset. Moreover, Samsungs extensive technology ecosystem can help introduce its large Galaxy user base to XR wearables.

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AR Insider

AUGUST 28, 2020

This concept has been a central topic of industry discussions over the past two years. One historical parallel is the mighty Google. Just as it began indexing the web 20 years ago, the next technological revolution could be for someone to index the physical world in potentially more valuable ways. Internet of Places. Last Mile

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XR Today - Augmented Reality tag

APRIL 22, 2025

Recently, at the TED2025 conference, Shahram Izadi , the leader of Google’s AndroidXR development team, gave a public demonstration of the upcoming smart glasses operating system, following its initial launch in the new year, showcasing a prototype pair of smart glasses during the presentation.

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ARPost

APRIL 22, 2022

The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. They’re dedicated to “responsible development and adoption of XR” but also use their industry insights for more by-the-numbers projects. Identifying Policy Issues.

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ARPost

SEPTEMBER 20, 2021

These days, most folks have experienced virtual reality in some shape or form: it could be a Google cardboard, VR kiosk at a local mall, or an at-home VR headset from HTC or Oculus. Many people wonder which industry virtual reality will find the most sustained longevity and success. Application of Virtual Reality in Team Building.

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XR Today - Virtual Reality

MAY 12, 2023

Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. KSA is investing $1 billion in metaverse-related projects as it seeks to become a global technology hub. Metaverse to Contribute 2.8% trillion in global GDP by 2031. trillion (in 2015 U.S.

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The Ghost Howls

DECEMBER 26, 2018

These guidelines are contained in a document entitled “Guiding Opinions of the Ministry of Industry and Information Technology on Accelerating the Development of Virtual Reality Industry” and has been released by the Chinese Ministry of Industry and Information Technology. Introduction.

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ARPost

NOVEMBER 11, 2022

Remote collaboration has been one of the biggest promises of immersive technology as it relates to work but employers seem to be more excited than employees. It was also an explosive opportunity for the immersive tech industry with many promoting the metaverse as the new office water cooler. One potential reason: surveillance fears.

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ARPost

JUNE 29, 2020

Augmented reality brings endless opportunities to a variety of industries. The cannabis industry is no exception. That’s why emerging technologies are gaining traction in the industry. Augmented Reality in the Cannabis Industry. Augmented reality also fits the cannabis industry because of its young target market.

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