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Samsung Reportedly Deepens XR Ties with Google in Push for Ray-Ban Smartglasses Competitor

Road to VR

Samsung and Google announced in early 2023 that, along with Qualcomm, they’d be releasing an “XR platform” based on Android , which could also see the release of a high-end mixed reality headset. It was said Google created several smartglasses prototypes in a bid to interest manufacturing partners, such as Samsung.

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Google Prepares Support for XR Headsets on Play Store, Marking The Next Chapter in XR Competition

Road to VR

Code discovered in a recent Google Play update indicates the company may soon roll out support for XR headsets on its Android app store, which would mark a decisive shift in the competitive landscape. Samsung is building the hardware, Qualcomm the chipset, and Google the Android-based XR operating system.

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Google Wants To Deliver World-Scale AR Using Google Maps

VRScout

Google Maps is getting a major upgrade. During Google’s 2-hour long 2022 I/O event last week, the company made a number of exciting announcements, including the reveal of a new mid-tier phone as well as a pair of AR glasses capable of translating multiple languages in real-time. . Image Credit: Google.

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NASA & Google Partner To Create An AR Solar System

VRScout

Google has been using augmented reality (AR) technology for quite some time to bring everything from wild animals to the planets and moons of our solar system to life in your living room. These 3D models are designed primarily for educational purposes, offering users valuable information on each subject. Image Credit: Google.

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Google Reportedly Working On Its Own Mixed Reality Glasses

VRScout

According to The Verge , Google is currently in development of its own AR device capable of blending virtual graphics over the real world, citing “two people familiar with the project.” The original Google Glass / Image Credit: Robert Couto Photography. The original Google Glass / Image Credit: Robert Couto Photography.

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85% of Shoppers Prefer Visual Information

AR Insider

To sidestep tech jargon, Google sometimes calls it “search what you see.”. User intent is a big factor in ad-supported media (just ask Google), and is inherent in Pinterest’s core product model. Visual search could bring that to new levels for Pinterest and Google. Disclosure and ethics policy can be seen here.

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Samsung & Google Partner To Develop New XR Tech

VRScout

That said, the most exciting news came towards the end of the presentation when Qualcomm CEO, Cristiano Amon, and Google SVP of Android, Hiroshi Lockheimer, joined Samsung’s TM Roh on stage to announce that all three companies are partnering to develop new XR experiences. “An

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