XR Today - Mixed Reality tag

FEBRUARY 14, 2025

Today’s news will determine tomorrow’s leaders, so keep your ears on the ground to learn about tomorrow’s XR champions. Microsoft HoloLens Loses $22 Billion Life Line to Oculus Founder Microsofts HoloLens has taken another major hit , potentially signalling the end of the mixed-reality headset in the future.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. They’re a hardware and camera heavy company and are hiring for engineers with optical and imaging experience and software engineers who have experience with machine learning and mobile devices.

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The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Let’s see if Facebook will be a worthier opponent than Google.

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ARPost

DECEMBER 31, 2020

Pesce identifies these technologies as Microsoft Kinect, Keyhole (a forerunner of Google Maps), and the smartphone by way of Google Cardboard. See Also: Four Books to Help you Learn About Augmented Reality. We can learn from that past, and perhaps avoid its pitfalls.”. But at what cost?”.

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The Ghost Howls

JULY 20, 2020

Google’s investment for a 7.7% Google-Jio joint venture to develop an Android-based platform for an affordable 5G phone. In its personal crusade against Microsoft, optics expert Karl Guttag has listed in 4 articles all the defects of the HoloLens 2. Not a great evolution from Microsoft. India’s first 5G network; 2.

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ARPost

MAY 3, 2021

If you want to emulate the likes of Google, Amazon, and Facebook, or more correctly, avoid being kicked out of business by them, it is imperative you at least consider the use cases of AR that fit into and can improve your business model. See Also: Why Augmented Reality Will Be a Dominant Force in the Manufacturing Industry. Guest Post.

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The Ghost Howls

MARCH 21, 2021

It showed what is its vision for the long-term future: AR glasses that are intelligent enough to learn about your behavior and to examine the context you are in so that to be able to already provide you suggestions about what they can do to help you. Image by Microsoft). Google halves its revenues on the Play Store.

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AR Insider

OCTOBER 1, 2020

Earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. Orbiting Initiatives. Social Experiment.

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ARPost

JULY 16, 2019

To illustrate, readers will learn how VR helps kids and people with special needs learn to use an MRI machine. To learn more about these exciting and industry-changing applications visit the link at the top to get the report. The report has lots of interesting use cases for AR and VR.

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AR Insider

JULY 15, 2021

Machine learning algorithms for avatars will use tracking data from our eyes, mouths, and bodies. FWIW, Google had also partnered with Luxottica but never shipped a more fashionable version of Glass.]. What they need to learn is how to make the eventual consumer glasses cheaper and more power-efficient for all-day use.

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The Ghost Howls

DECEMBER 27, 2021

The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually. In case you don’t have a powerful machine, this open-source project is worth a look. Learn more. a $100 Amazon Card).

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The Ghost Howls

JULY 23, 2019

This (our solution) gives people the opportunity to see it, to have a visual image to it, and it also gives them the opportunity to monitor and to view it in real time and see patterns in the output of the machine learning model… patterns that were not possible to see, if you were just looking at it on a two-dimensional screen.

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ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Facebook invested heavily in Oculus Rift to bring in believable character avatars using generative models through deep learning. Source: CBINSIGHTS.

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The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. For me this is not a fortunate sentence: this is what Alex Kipman said about the HoloLens, a few weeks before the whole Microsoft Mixed Reality division was disbanded and he was fired from the company.

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ARPost

APRIL 29, 2021

There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email. TechSee and Vuzix (and Microsoft). Incidentally, Vuzix also supports Teams, Microsoft’s remote conferencing platform. Microsoft Mesh.

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The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. More info (Camera Path and Google Drive backup) More info (Sketchfab exporting).

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VRScout

NOVEMBER 21, 2016

You can enjoy the full audio recording below: In this weekly VRScout Report, Google Earth in VR is a rush, Facebook analyzes your face w/ augmented reality, GE uses AR to talk to machines, the funding wrap-up, cure lazy eye with VR, and more…. GOOGLE EARTH IN VR IS A RUSH. GE USES AR TO TALK TO MACHINES IN MICROSOFT PARTNERSHIP.

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UploadVR Between Realities podcast

FEBRUARY 7, 2017

You may not be aware of this but for years now Microsoft has been steadily working to build the world’s smartest computer brain. Today, Microsoft is announcing Custom Speech Service, the latest program to join the ranks of Microsoft Cognitive Services. Now, that brain is getting a whole lot smarter. Meet CRIS and LUIS.

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The Ghost Howls

OCTOBER 26, 2020

Viveport is improving a lot, and now HTC is also launching the Vive XR Suite , which will be distributed thanks to the support of a strong network of partners like HP, NVIDIA, Baidu (the Chinese Google), and Accenture. Facebook and Microsoft publish two interesting research projects for VR. Learn more. Learn more and register.

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The Ghost Howls

MARCH 1, 2021

All the 3 major VR runtimes (Oculus, SteamVR, Microsoft) are now compatible with OpenXR , and this means that on the runtime layer on PC, now OpenXR has been fully integrated. This means that if you develop an experience using OpenXR, you can run it on Oculus, SteamVR, and Microsoft runtimes with no modification. Learn more.

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AR Insider

FEBRUARY 24, 2021

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Eventually, Apple could take lessons it learns from the virtual reality headset and apply it to a pair of lightweight AR glasses with transparent displays. Google’s approach was significantly lighter and simpler than what’s come since.

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The Ghost Howls

APRIL 20, 2020

Microsoft has released the news that it is increasing the availability of HoloLens 2 and that tens of thousands of units have been shipped to date. Basically, projects that give value to the device and to Microsoft in general. Google Glass can help Autistic kids. Learn more. Learn more. News worth a mention.

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VRScout

MAY 25, 2017

Watch YouTube in VR with your friends, Google pours resources into shared social VR experiences, upcoming standalone headsets will be wireless, the Snapchat vs. Facebook continues, the investment & funding wrapup, and more… You can enjoy the full audio recording below: WATCH YOUTUBE IN VR… WITH YOUR FRIENDS! WEIRD OR AWESOME?

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ARVR

JANUARY 21, 2022

This past year, Google introduced a few new features for ARCore such as recording and playback APIs. For example, Microsoft Hololens 2 can provide information to the surgeon while allowing them to use both of their hands during the procedure. The MobiDev demo below demonstrates this technology in action with a coffee machine.

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ARVR

JANUARY 6, 2023

Users can use HMD devices such as Google Cardboard, Oculus Quest, Rift or HTC Vive to experience an imaginary environment. Microsoft Hololens is a key player in the MR market. ARCore   — ARCore is an AR SDK released by Google in 2018 for building augmented reality experiences. It is a web-based platform which uses WebGL support.

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XR Today - Mixed Reality tag

AUGUST 9, 2023

Microsoft has picked volumetric video company Arcturus as its primary marketing partner for its Microsoft Mixed Reality Capture Studios (MRCS) solution provider. Arcturus’s Dimension Studio Arcturus will also provide licence and expertise support for studios seeking to partner with Microsoft’s MRCS network.

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XR Today - Mixed Reality tag

JANUARY 5, 2024

This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations. Shahram Izadi, Vice President of AR at Google , notes how Android ecosystem support will enable developers to collaborate with Samsung and Qualcomm to drive the future of immersive and spatial XR.

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Tech Trends VR

MARCH 7, 2018

Mark Christian’s job title is rather unique for his industry –Global Director of Immersive Learning – but when I met him at Pearson’s central London office he seemed somewhat bewildered by that: “I’ve actually challenged my competitors to show me where my peer is in their companies, but I don’t see them yet,” he tells me.

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XR Today - Big XR News tag

JANUARY 23, 2023

Google Parent Alphabet Lays Off 12,000 Jobs Late last week, Alphabet, Google’s parent firm, laid off roughly 12,000 individuals. The move accounts for around 6 percent of Google’s global workforce. Google’s layoffs come just days after Microsoft and Amazon announced cutbacks of roughly 10,000 employees.

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VRScout

DECEMBER 23, 2019

Some of the biggest names in social impact will be in attendance, including: Participant Media, Conservation International, the Rainforest Alliance, Connect for Climate/World Bank, and the Milken Institute, as well as tech companies like Google, Microsoft, and Oculus.

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The Ghost Howls

JUNE 21, 2021

We all know that Microsoft too is waiting before introducing VR for the Xbox because the VR market is too little for them, and Sony seems to follow a similar strategy, not investing too much until next year. Every time someone will look for that game, he would find as the first result on Google the negative review by Carmack.

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XR Today - Augmented Reality tag

APRIL 5, 2023

ChatGPT uses machine learning (ML) to aggregate data from the internet, generating content such as images, sound, documents, and chat texts. Numerous firms such as NVIDIA, Meta, Microsoft, Google, Unity, and many others have incorporated versions of GPT on their own solutions to increase content development dramatically.

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The Ghost Howls

NOVEMBER 1, 2018

After that, I headed for China to pursue my dream and headed marketing and strategy for the release of the Microsoft A.I. The aim in developing the PanguVR engine was to equip content producers to create immersive and interactive content, in UE4 (Unreal VR Engine), automatically meaning without any learning curve. What does PanguVR do?

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Hypergrid Business

DECEMBER 12, 2022

 A single unified metaverse is more of an idea than a reality, but that’s not stopping tech giants like Meta, Microsoft, and Google from pouring big money into it. The current version of the metaverse is made up of many independent metaverses that don’t necessarily interact with each other at all.  A

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XR Today - Mixed Reality tag

OCTOBER 27, 2022

The findings also explore the “interplay” of sensors, data volumes, and machine learning (ML)-based algorithms and automated systems deployed for shared experiences, avatars, and other use cases. Future of Privacy Forum (@futureofprivacy) October 25, 2022.

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AR Insider

AUGUST 14, 2019

— AR uses cameras and machine learning technology to place digital graphics in the real world. The walk, which launched on Saturday, is a new program at Apple stores called “AR[T],” which is a play on words on augmented reality, a technology that uses cameras and machine learning to place digital objects in the real world.

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Bernard Marr

FEBRUARY 13, 2023

Microsoft, which is reported to have laid off around 10,000 employees, practically simultaneously announced that it plans to invest $10 billion in OpenAI, the creators of the viral application ChatGPT. Likewise, Google's parent company Alphabet announced plans to reduce its global headcount by 12,000 – a cut of around six percent.

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