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Google’s AR/VR Chief on Ambient Computing, Conversational Interfaces, & AR/VR Strategy

Road to VR

At Google’s big October 4th press conference, the company announced a new Pixel 2 phone and a range of new ambient computing devices powered by AI-enabled conversational interfaces including new Google Mini and Max speakers, Google Clips camera, and wireless Pixel Buds. LISTEN TO THE VOICES OF VR PODCAST.

Strategy 268
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What’s Facebook’s Wearables Master Plan?

AR Insider

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. XR Talks: Behind Facebook’s Spatial Strategy. As Google Glass learned the hard way, there are deep-rooted cultural barriers that stand in the way of social acceptance.

Wearables 428
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The Vital Difference Between Machine Learning And Generative AI

Bernard Marr

Artificial intelligence (AI) is transforming our world, but within this broad domain, two distinct technologies often confuse people: machine learning (ML) and generative AI. This process often includes: Data Collection : Gathering relevant data from which the model will learn. Semi-supervised learning combines both approaches.

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Niantic’s AR Lessons: The Platform Angle

AR Insider

P icking up where we left off in examining Niantic’s business strategy, its biggest move may be yet to come. AWS and [Google Cloud] weren’t built as compute platforms for everybody,” said Keslin at the same AWE presentation. They were built to support the applications of Amazon and Google. Planet-Scale AR.

AR 364
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The Future of VR in Education: Full Immersion in Learning

ARPost

Many generations have learned according to this “golden” formula. The results of studies on the VR impact on student engagement in the learning process show that in more than 60% of cases, students have increased attention, and interest in the subject. They provide educators with equipment to develop their own learning content.

Education 443
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Snapchat’s Virtuous AR Cycle: Users, Developers & Advertisers

AR Insider

A lot can be learned from consumer AR’s early leaders. This includes pinpointing fitting AR use cases, as well as more granular strategies around user experience (UX). Snap also notably beat Google to the punch in what is a very “Googley” feature. It includes some of its data and takeaways. What are they doing right?

AR 375
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The AR Location Wars, Part IV: Snap

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” According to Dao, Much of Snap’s location strategy orbits the Snap Map, which geo-tags users and their Snaps on a map interface.

AR 371