The Ghost Howls

FEBRUARY 18, 2025

My article about Android XR granting permissions for the camera frames has earned me mentions in important magazines like Road To VR , Upload VR , and Android Authority ! As you can see, competition is pushing all the big brands like Meta, Apple, and Google, to improve their products as best and as fast as they can.

Hand tracking 291

Hand tracking Apple Video Training 291

ARVR

JUNE 14, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” continuing here with Microsoft. This ties to Microsoft’s DNA, as enterprise productivity has been its core business for 30 years.

Microsoft 130

Microsoft AR Real Estate Architecture 130

The Ghost Howls

JULY 20, 2020

Google’s investment for a 7.7% Google-Jio joint venture to develop an Android-based platform for an affordable 5G phone. In its personal crusade against Microsoft, optics expert Karl Guttag has listed in 4 articles all the defects of the HoloLens 2. Not a great evolution from Microsoft. of units more produced annually.

Oculus 378

Oculus AR Healthcare 360 Video 378

The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Google Glass v2. What will happen? Honestly, I don’t know.

Apple 545

Apple Sony China HTC 545

The Ghost Howls

OCTOBER 16, 2023

More info — Use Google Translate! I don’t know for whom this is “affordable”, maybe Tim Cook, Bill Gates, or people that have sold both kidneys… More info Microsoft completes the acquisition of Activision-Blizzard After many months of legal disputes, Microsoft has finally received the green light to acquire Activision-Blizzard.

Unity 426

Unity Ukraine Microsoft Samsung 426

The Ghost Howls

NOVEMBER 2, 2020

As I reported last week, people are exploring class actions, or are switching to other devices, and I even found on Kotaku (a popular indie gaming magazine) a very angry article about this topic. More info (New features of OpenXR) More info (OpenXR in Unity) More info (OpenXR in Microsoft products). More info (Using Google Translate).

Sony 452

Sony Oculus Haptic Controllers 452

The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. We all know that this thought has not aged well, and that Microsoft has failed completely entering the phone market, with billions of loss because of that. XR is going to conquer the consumer market. . USA vs China.

Apple 545

Apple Oculus China Magic Leap 545

The Ghost Howls

JANUARY 11, 2022

I know many people that have tried this T-shirt: it has been one of the most discussed gadgets of CES in the community, even if it had no visibility on the most important VR magazines. Qualcomm and Microsoft partnership. Qualcomm and Microsoft have announced a partnership to push together the next-generation lightweight AR glasses.

AR 546

AR Haptic Las Vegas HTC 546

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. Microsoft has answered the report saying that “HoloLens is doing great” , and Alex Kipman has tweeted not to believe what you read on the internet.

Virtual Reality 408

Virtual Reality Microsoft Data Machine Learning 408

ARVR

MARCH 16, 2023

As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. This also comes as headwinds challenge its chief competitor: Microsoft. Those factors include turbulence in Microsoft’s U.S.

AR 243

AR Magic Leap Wearables Microsoft 243

The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. That’s why even Microsoft took Epic’s stances : Microsoft uses UE4 to develop some products also for Apple devices, and this decision hurts also its business.

Unreal 510

Unreal Apple Government Oculus 510

ARVR

MAY 11, 2022

For example, Google click value is greater when local intent is signaled by the searcher, such as a “near me” or geographic modifiers like a zip code in the search query. So companies like Google, Yelp, Foursquare and many others have built businesses around this principle in driving local search and discovery?

AR 182

AR Google Construction Apple 182

ARVR

SEPTEMBER 19, 2022

Microsoft Azure’s Mixed Reality API ). Low barrier to entry WebXR capabilities in browsers are becoming standardised thanks to the efforts of Google, Microsoft and Mozilla, making these features accessible and compatible across multiple devices. Demonstration of how web pages can gain an awareness of the spaces around them.

Examples 182

Examples Augmented Reality AR Microsoft 182

ARVR

MARCH 22, 2022

Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. was originally published in AR/VR Journey: Augmented & Virtual Reality Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

AR 246

AR Data Architecture Examples 246

The Ghost Howls

MARCH 4, 2025

Plus, being in the field, I know there are magazines far better than mine (e.g. But there are some substantial differences: for instance, while before you were forced to use the device management solution by Meta , now you can integrate Horizon Managed Solutions with third-party MDM solutions like ArborXR, ManageXR, or Microsoft Intune.

Education 283

Education HTC Data Sony 283

ARVR

MARCH 16, 2023

MUSE Museum AR Experience on a mobile application Finding the best platform for your WebAR project Introduction I have been building Augmented reality apps since 2006, and I have worked with various systems: PC, Mobile, Adobe Flash FlarToolkit, Depth sensors, RGB Sensors, Magicleap, Microsoft Hololens, Google Tango andARCore, and Apple AR Kit.

Augmented Reality 246

Augmented Reality Unity AR Google 246

ARVR

MAY 26, 2022

Last week, Google teased its latest AR glasses?—?a The first was of course the ill-fated Google Glass which, in fairness, had a fruitful second life in the enterprise. Macro factors have changed, leading Google back to the consumer AR well. But the other factor that’s different about Google’s latest AR tease is focus.

Google 130

Google AR Exercises Examples 130

ARVR

MARCH 4, 2021

© Poly by Google Augmented reality (AR ) technology is a unique tool empowering restaurants, delivery services, and other vendors in the food service industry. AR is applied in a variety of cases, from streamlining staff training, through visualizing dishes and menus, to enhancing the customer experience. © Ronen Horovitz.

Augmented Reality 208

Augmented Reality Industry AR Virtual Reality 208

The Ghost Howls

OCTOBER 25, 2021

According to The Verge, the top executives from Facebook are working on a rebrand of the company, most probably to create a parent company that owns all the various businesses controlled by Facebook … something similar to what Google made when it created Alphabet. Snap and Google Partner to Bring “Quick Tap to Snap” to Pixel 6.

Oculus 404

Oculus Controllers Eye Tracking AR 404

ARVR

FEBRUARY 5, 2021

In 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways.

Immersion 130

Immersion San Francisco Construction Virtual Reality 130

ARVR

OCTOBER 29, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Google is accomplishing this with its visual databases such as Street View. But it’s not alone. continuing here with Epic Games.

AR 130

AR Gaming Unreal Real Estate 130

ARVR

FEBRUARY 25, 2021

We’ve seen various flavors over the years such as Microsoft Virtual Earth 3D , and of course Google Earth and Street View. Speaking of Google Earth, its VR edition is an immersive dive into 3D cities around the world. Winning Bet One question that arises from all of the above is if Realworld can compete with Google Earth VR.

Immersion 130

Immersion Virtual Reality Hand tracking Google 130

The Ghost Howls

AUGUST 25, 2019

I can say that this week we had no disruptive news about XR hardware or software , and most news that I’ve read on the most popular VR magazines have been about content, mostly games. MRTK, not to be confused with VRTK, is the official SDK to develop for Microsoft HoloLens and HoloLens 2. Someone made Google Lens work in VR.

Sony 225

Sony El Paso Hand tracking AR 225

ARVR

JULY 9, 2020

Google launched Google Glass , and Microsoft launched HoloLens , a head-mounted display (Krevelen, 2010)(Jaimini, 2016). 2010s : Companies are investing in the potential of this area like Google with ARCore and Apple with ARKit (Papagiannis, 2017). Evolution of Augmented Reality (Craig, 2013) by fernanda rodríguez.

AR 130

AR Augmented Reality North Carolina Head Mounted Display 130

The Ghost Howls

FEBRUARY 23, 2023

I thought it could have been great to give visibility to this very interesting magazine also in the West and at the same time ask them some questions on the current status of the VR market. For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

China 393

China Industry Government Hardware 393

ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. link] Don’t forget to give us your ?? !

AR 130

AR Augmented Reality Wearables Apple 130

The Ghost Howls

APRIL 20, 2020

Microsoft has released the news that it is increasing the availability of HoloLens 2 and that tens of thousands of units have been shipped to date. Basically, projects that give value to the device and to Microsoft in general. Google Glass can help Autistic kids. HoloLens 2 is expanding its availability. News worth a mention.

Oculus 266

Oculus AR Unity Machine Learning 266

ARVR

JANUARY 21, 2022

This past year, Google introduced a few new features for ARCore such as recording and playback APIs. For example, Microsoft Hololens 2 can provide information to the surgeon while allowing them to use both of their hands during the procedure. However, Google Glass launched eight years ago. Are we any closer now?

Augmented Reality 245

Augmented Reality Trends Immersion AR 245

ARVR

APRIL 27, 2022

Microsoft recently announced that it will be launching its own enterprise Metaverse in 2022, and users will be able to access business tools like MS Excel and PowerPoint on it (yeey, great news ha!). I hear you sayin’ not so far, HOLD ON! Imagine how this transformation will be disruptive for most of the well-established Web2.0

Retail 231

Retail Study Virtual World Survey 231

ARVR

AUGUST 31, 2022

Specifically, AR systems using Google Glass Enterprise Edition helped technicians affix wires in the right places. First, it upgraded its hardware to Microsoft Hololens 2 which means greater positional accuracy. In that previous work, Boeing used AR to guide its technicians to assemble the wire harnesses of its aircrafts.

Case Study 147

Case Study Study AR Industry 147

The Ghost Howls

DECEMBER 16, 2019

Now the pivot comes too little, too late: Microsoft is years ahead of its competitors in offering services for big companies (Azure is a fantastic solution in this sense), and Magic Leap is really behind in this. Google ARCore now adds depth detection. More info (Firefox Realities update) More info (Google Chrome 79).

Magic Leap 260

Magic Leap Hand tracking Oculus Head Mounted Display 260

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Microsoft’s smart glasses are now used as an enterprise solution by many companies around the world.

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

ARVR

MARCH 24, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The latter powers Google’s Live View AR navigation tool. And it’s already started.

AR 130

AR Data Google Automotive 130

ARVR

OCTOBER 7, 2020

Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple and Google played big roles in this. As big players like Apple and Google keeping developing, the value of AR is expected to grow even further in the next years.

Trends 130

Trends AR Augmented Reality Healthcare 130

ARVR

JUNE 30, 2020

Companies fined to date include Google (€50M euros) in relation to transparency and a lack of valid consent. Creating remote MR productions Even ahead of California’s enactment of its mirror legislation, tech giants Apple and Microsoft declared their support for the GDPR and similar legislation in the U.S. “We

Augmented Reality 130

Augmented Reality Data California AR 130

Peter Graham

FEBRUARY 10, 2020

Facebook, Microsoft, Google, Apple – CEO Tim Cook recently reiterated his excitement for the technology – are all heavily involved in the space. Talking to Japanese magazine Nikkei Nintendo President Shuntaro Furukawa discussed its ongoing R&D: “We are not turning our backs on new technologies.

AR 89

AR Augmented Reality Microsoft Entertainment 89

ARVR

APRIL 5, 2021

Trojan Horse Google is meanwhile motivated toward wearables to maintain direct touchpoints to users. This was the same strategy that drove Google’s Android OS years ago. Just like with mobile devices, Google can position itself closer to users as a “Trojan horse” for search. an ARPU-boosting move that’s classic Apple.

Wearables 130

Wearables AR Strategy Apple 130