Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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VRScout

JULY 12, 2021

In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money!

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Upload VR

MAY 30, 2024

Magic Leap has entered a "multi-faceted, strategic technology partnership" with Google. The companies say the partnership will combine Magic Leap's "leadership in optics and manufacturing" with Google's "technology platforms". Why Magic Leap?

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Road to VR

JUNE 24, 2020

It seems now that many of Magic Leap’s recently laid-off employees are helping Apple with its own AR headset ambitions. Magic Leap was in hot water earlier this year, as reports surfaced that the well-funded startup was searching for a buyer. Image courtesy Protocol.

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The Ghost Howls

MAY 11, 2020

Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. Some reports by Business Insider and The Information talk about the current situation of Magic Leap, that seems always more complicated. More info (Magic Leap trying to raise $100M) More info (Magic Leap timing for the future).

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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Road to VR

FEBRUARY 10, 2022

Microsoft’s enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company’s efforts to release its next AR headset as planned. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft. Microsoft Responds.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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Road to VR

FEBRUARY 5, 2020

Google Glass Enterprise Edition 2, the company’s most recent smartglasses (or rather smart glass ), was only available to partner companies when it launched in May 2019. Now Google is allowing its third-party hardware vendors to sell the headset direct to developers. Image courtesy Google.

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Road to VR

DECEMBER 10, 2019

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch.

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Tech Trends VR

AUGUST 8, 2018

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There are plenty of players like Microsoft HoloLens and DAQRI which consistently deliver not only cool demos, but real use-cases for holographic Mixed Reality Click To Tweet.

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The Ghost Howls

DECEMBER 16, 2019

Magic Leap pivots towards enterprise. At the same time, Magic Leap has also shipped a new runtime for its hardware , with the addition of new nice features like vocal commands. I hope for Magic Leap that the next device, Magic Leap 2, will be better. Google ARCore now adds depth detection.

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Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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The Ghost Howls

DECEMBER 9, 2019

Image by Magic Leap). Magic Leap may be in trouble, but its CEO remains confident. Some weeks ago, I’ve reported of rumors about Magic Leap being in big trouble and having assigned all its patents as collateral to bank JP Morgan, probably because it is looking for a loan or to raise a round E.

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Road to VR

SEPTEMBER 8, 2021

Think Google Glass or Vuzix Blade—not Microsoft HoloLens or Magic Leap 1. Smartglasses are a wearable device separate from augmented reality, and are generally defined by their ability to present useful information to the user, often in the form of a small floating screen or heads-up display (HUD).

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ARPost

NOVEMBER 11, 2022

Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Most have never heard of other immersive tech companies like Magic Leap and NVIDIA. That said, Google and Apple are doing very little when it comes to (publicly) developing (the user side of) the metaverse for work.

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XR Today - Virtual Reality

JUNE 9, 2022

Similar to Meta, Microsoft has made some significant investments into the XR landscape in the last couple of years. Microsoft Teams now has its own Mesh integration, so companies can pull one of the world’s favourite collaboration apps directly into the MR space. Magic Leap.

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ARPost

DECEMBER 10, 2022

For example, Magic Leap has had a partnership with Google Cloud for the past year now. As enterprises explore entering XR, these offerings also help them integrate into cloud services offered by suppliers that they may already be working with, like Microsoft, Google, Amazon, or Lenovo. Parents and Partners.

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VRScout

SEPTEMBER 8, 2018

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.

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UploadVR Between Realities podcast

OCTOBER 24, 2016

In an industry populated with giants such as Google, Facebook and Microsoft it is astounding that one of the most important names in the game is a startup known as Magic Leap. Earlier this year, Magic Leap raised an enormous round of fundraising when it pulled in $793.5 Currently sitting at a $4.5

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The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? Me doing a duck face with a pair of Magic Leap on. HoloLens 2 are already used by the military in the US (Image by Microsoft).

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The Ghost Howls

JULY 23, 2019

But it is very interesting , because it will touch a lot of hot topics, like: Data visualization in XR; Magic Leap; Being a woman working in XR; How is XR in Asia. Today the interview will cover the first two topics: dataviz in VR thanks to BadVR solution and Magic Leap. and many other interesting stuff!

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UploadVR Between Realities podcast

DECEMBER 14, 2016

Update: We received the following statement from Magic Leap about the departure: “Andy Fouche will no longer serve as VP of Public Relations for Magic Leap, Inc. As we sprint full steam ahead toward the launch of Magic Leap One, we are excited to have Brenda Freeman on board as our Chief Marketing Officer.

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ARPost

JUNE 4, 2020

Brands like Bosch, Nreal, 0glasses, and Am Glass by Pacific Future joined Magic Leap, Vuzix, Microsoft HoloLens, and Epson Moverio this year, delivering a new way to experience 2D and 3D content and features. They will also impact the e-commerce industry. Buying and Selling Trust.

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ARPost

FEBRUARY 27, 2020

See Also: Magic Leap Exec: MR App Developers Are “the Foundation of Spatial Computing”. Remote workers use a Microsoft HoloLens 2 headset to teleport their presence and interact with others. Google Translate already has such feature allowing instant two-way speech translation in 32 languages. Breaking Language Barriers.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. We all know that this thought has not aged well, and that Microsoft has failed completely entering the phone market, with billions of loss because of that. Why can’t it be Facebook, or Magic Leap ?

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XR Today - Mixed Reality tag

NOVEMBER 22, 2022

Magic Leap 2 reviews have surfaced after the successor to the Magic Leap 1, which launched in the early 2000s, debuted in September this year. Unlike the second version, the first iteration spent most of its early years in stealth mode, teasing its Magic Leap 1 headset in 2018. Inside Magic Leap 2.

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UploadVR Between Realities podcast

DECEMBER 16, 2016

Over the past three years Magic Leap have been one of the darlings of Augmented/Mixed reality. billion in funding from investors such as Google, Andreessen Horowitz and Alibaba. Rony Abovitz also went on to publish a short blog post giving what he describes as a “glimpse behind the scenes at Magic Leap.”

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The Ghost Howls

JUNE 23, 2020

Content is the king, and Facebook knows it needs great content of its own to fight Microsoft, Sony, and the other big brands for the domination of the VR sector. Nreal wins first round against Magic Leap in the IP theft trial. But Magic Leap has 30 days to appeal, and we are all sure that this is going to happen.

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Tech Trends VR

SEPTEMBER 25, 2018

Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5

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Road to VR

JANUARY 5, 2018

Called Vuzix Blade, the smartglasses are more of a heads-up display akin to Google Glass than a positionally-tracked AR headset like Microsoft Hololens or the upcoming Magic Leap One , although the Blade’s styling certainly comes closer to ‘normal’ than many we’ve seen before.

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Road to VR

FEBRUARY 19, 2018

Image courtesy Google. Google Glass. Image courtesy Microsoft. Examples of AR Headsets: Microsoft HoloLens. Magic Leap One. Even Google Glass, one of the earliest consumer-focused smartglasses, had an app which could translate video footage of written text into different languages in real-time.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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UploadVR Between Realities podcast

MAY 4, 2017

Google and Sony both have intellectual property around waveguide designs similar in nature. Magic Leap. For a secretive company, we can learn a lot about Magic Leap from their patent filings and acquisitions, namely that they launched without a clear path to executing their vision. Near-eye Optics Basics.

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The Ghost Howls

MAY 30, 2022

Image by Magic Leap). Magic Leap has sold units of its first device for $550. Magic Leap has decided to put on sale its remaining units of the Magic Leap 1, its previous device, for just $550 , which is something like a -75% discount on its standard retail price. News worth a mention.

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