The Ghost Howls

MARCH 16, 2020

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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Road to VR

DECEMBER 10, 2019

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch.

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The Ghost Howls

MAY 11, 2020

Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. Some reports by Business Insider and The Information talk about the current situation of Magic Leap, that seems always more complicated. More info (Magic Leap trying to raise $100M) More info (Magic Leap timing for the future).

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XR Today - Mixed Reality tag

NOVEMBER 22, 2022

Magic Leap 2 reviews have surfaced after the successor to the Magic Leap 1, which launched in the early 2000s, debuted in September this year. Unlike the second version, the first iteration spent most of its early years in stealth mode, teasing its Magic Leap 1 headset in 2018. Inside Magic Leap 2.

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Road to VR

FEBRUARY 10, 2022

Microsoft’s enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company’s efforts to release its next AR headset as planned. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft. Microsoft Responds.

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VRScout

JULY 12, 2021

In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money!

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Road to VR

JUNE 24, 2020

It seems now that many of Magic Leap’s recently laid-off employees are helping Apple with its own AR headset ambitions. Magic Leap was in hot water earlier this year, as reports surfaced that the well-funded startup was searching for a buyer. Image courtesy Protocol.

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The Ghost Howls

DECEMBER 16, 2019

Magic Leap pivots towards enterprise. At the same time, Magic Leap has also shipped a new runtime for its hardware , with the addition of new nice features like vocal commands. I hope for Magic Leap that the next device, Magic Leap 2, will be better. Google ARCore now adds depth detection.

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Road to VR

FEBRUARY 5, 2020

Google Glass Enterprise Edition 2, the company’s most recent smartglasses (or rather smart glass ), was only available to partner companies when it launched in May 2019. Now Google is allowing its third-party hardware vendors to sell the headset direct to developers. Image courtesy Google.

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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XR Today - Virtual Reality

JUNE 9, 2022

Similar to Meta, Microsoft has made some significant investments into the XR landscape in the last couple of years. Microsoft Teams now has its own Mesh integration, so companies can pull one of the world’s favourite collaboration apps directly into the MR space. Magic Leap.

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UploadVR Between Realities podcast

OCTOBER 24, 2016

In an industry populated with giants such as Google, Facebook and Microsoft it is astounding that one of the most important names in the game is a startup known as Magic Leap. Earlier this year, Magic Leap raised an enormous round of fundraising when it pulled in $793.5 Currently sitting at a $4.5

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Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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The Ghost Howls

DECEMBER 9, 2019

Image by Magic Leap). Magic Leap may be in trouble, but its CEO remains confident. Some weeks ago, I’ve reported of rumors about Magic Leap being in big trouble and having assigned all its patents as collateral to bank JP Morgan, probably because it is looking for a loan or to raise a round E.

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. For starters, they’re based in Oregon as opposed to Silicon Valley.

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UploadVR Between Realities podcast

DECEMBER 14, 2016

Update: We received the following statement from Magic Leap about the departure: “Andy Fouche will no longer serve as VP of Public Relations for Magic Leap, Inc. As we sprint full steam ahead toward the launch of Magic Leap One, we are excited to have Brenda Freeman on board as our Chief Marketing Officer.

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UploadVR Between Realities podcast

DECEMBER 16, 2016

Over the past three years Magic Leap have been one of the darlings of Augmented/Mixed reality. billion in funding from investors such as Google, Andreessen Horowitz and Alibaba. Rony Abovitz also went on to publish a short blog post giving what he describes as a “glimpse behind the scenes at Magic Leap.”

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Tech Trends VR

AUGUST 8, 2018

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There are plenty of players like Microsoft HoloLens and DAQRI which consistently deliver not only cool demos, but real use-cases for holographic Mixed Reality Click To Tweet.

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Hypergrid Business

APRIL 24, 2020

(Image courtesy Magic Leap.). Extended reality company Magic Leap announced this week that it is abandoning the consumer market and laying off employees. The headset that finally hit the market was expensive and little different from Microsoft’s Hololens, which is also enterprise-focused.

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AllThingsVR

JULY 30, 2016

Demystifying Magic Leap: What Is it and How Does it Work? Magic Leap has not been forthcoming with details about how their technology works. You can’t blame Magic Leap for wanting to keep it a secret. It feels like it is what Microsoft was striving for with HoloLens but haven’t quite got there yet.

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VRWorld

SEPTEMBER 14, 2017

Magic Leap Inc. , As stated, they are thinking of taking part in a new financing round of more than $500 million, bringing Magic Leap valuation close to $6 billion. ’s Google, which invested directly in the firm and put Chief Executive Officer Sundar Pichai on the board. Google was one of the first to invest.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. First adopters of Vision Pro users can access Microsoft Teams, Word, Excel, PowerPoint, Outlook, OneNote, and Loop, complete with integrated Co-Pilot features, starting tomorrow. VR|MR 2024 wrapped up this week.

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ARPost

DECEMBER 10, 2022

For example, Magic Leap has had a partnership with Google Cloud for the past year now. As enterprises explore entering XR, these offerings also help them integrate into cloud services offered by suppliers that they may already be working with, like Microsoft, Google, Amazon, or Lenovo. Parents and Partners.

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ARPost

NOVEMBER 11, 2022

Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Most have never heard of other immersive tech companies like Magic Leap and NVIDIA. That said, Google and Apple are doing very little when it comes to (publicly) developing (the user side of) the metaverse for work.

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Road to VR

SEPTEMBER 8, 2021

Think Google Glass or Vuzix Blade—not Microsoft HoloLens or Magic Leap 1. Smartglasses are a wearable device separate from augmented reality, and are generally defined by their ability to present useful information to the user, often in the form of a small floating screen or heads-up display (HUD).

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VRWorld

APRIL 28, 2017

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Google discontinued the interface in January 2015.

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ARVR

MARCH 16, 2023

As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. One of the most notable events of the past year in the world of headworn AR was the return of Magic Leap… this time with an enterprise focus.

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The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

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Robert Scoble

NOVEMBER 26, 2018

I blame this all on Magic Leap’s founder, Rony Abovitz. They, Magic Leap, even further defined the term. Yes, Magic Leap is the most advanced at the moment. Magic Leap is building a pair of glasses that put computing on not only every surface around you, but in the air, too.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.

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XR Today - Mixed Reality tag

MARCH 17, 2023

The Oculus store features a dedicated section for “Oculus for Work”, where companies can access a partnership with Microsoft to bring not only Microsoft Teams but various Office apps into their VR environments. Microsoft also has its own developer environment where people can build their experiences for Mixed Reality.

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VRScout

SEPTEMBER 8, 2018

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.

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The Ghost Howls

NOVEMBER 7, 2018

Microsoft Maquette. Microsoft Maquette is the ultimate VR tool by Microsoft to prototype fast in VR. It has a very clean interface that reminds a bit the one of another cool product used to create thing fast in VR: Google Blocks. It works with all headsets and that’s another great choice by Microsoft.

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