Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Project Iris was said to ship as early as 2024.

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Next Reality AR

NOVEMBER 27, 2018

Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.

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XR Today - Augmented Reality tag

DECEMBER 12, 2024

Today, Google announced Android XR , an operating system the firm purpose-built for XR devices and services, which Google calls the “next generation of computing. Notably, Google is developing the XR OS alongside Samsung; during the announcement, Samsung also highlighted how it is poised to release a headset in 2025.

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XR Today - Mixed Reality tag

MARCH 4, 2025

Several major firms are taking to the event to showcase the latest in their AR/VR/MR endeavours, with a headline-stealing showcase coming via Samsung’s Moohan exhibition. At MWC 2025, Samsung showcased many products, from its mobile AI suite to new smartphones. The hardware design reflects Samsungs ecosystem-first approach.

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The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.

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XR Today - Augmented Reality tag

MAY 31, 2024

Google and Magic Leap have partnered to “advance the potential of XR technologies”, the latter has said in a blog post. The announcement was light on detail, but Magic Leap said the tie-up would combine its AR credentials with Google’s technology platforms. Google is already an investor in Magic Leap.

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Road to VR

NOVEMBER 30, 2021

Relative to enterprise-focused AR headsets like Magic Leap 2 and HoloLens 2, it’s also less expensive due to the inclusion of cheaper and less complicated optics, called ‘birdbath’ optics, which project light from a microdisplay to the eye via what’s essentially a curved see-through mirror (among other things).

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

Google has announced the launch of Android XR, a platform designed to support the creation of mixed reality (MR) applications. And, we are continuing to collaborate with Magic Leap on XR technology and future products with AR and AI. The initiative builds on ARCore, Googles existing augmented reality framework.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. What a HTC/Google Unitifaction Mean? This move is huge for the industry.

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XR Today - Mixed Reality tag

FEBRUARY 14, 2025

Googles AndroidXR Provides Developer Passthrough Access Recent news from the AndroidXR camp highlights a significant development advantage that some believe positions the new operating system ahead of the veteran firm Meta. The shark tank is growing, and leaders will emerge.

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality.

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The Ghost Howls

JANUARY 23, 2020

Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. My duck-face while wearing Magic Leap One glasses. The company to keep an eye on is Magic Leap. Magic Leap should be very careful.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Magic Leap will meet its fate.

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Road to VR

NOVEMBER 2, 2017

By the virtue of its Windows operating system, the basis of which nearly every PC VR headset uses to function, Microsoft joining the OpenXR initiative represents a win for the others involved, which include industry players like Google, Oculus, HTC, AMD, NVIDIA, Epic Games, Unity, Intel, Qualcomm, Sony, Samsung and Valve.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. What a HTC/Google Unitifaction Mean? This move is huge for the industry.

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XR Today - Augmented Reality tag

JUNE 21, 2024

If you think that Google AR Glasses are nothing but a distant dream, it might be time to think again. Sure, Google Glass turned out to be a flop, and Google’s Iris Project was eventually canceled – but it seems like the tech giant hasn’t given up on the smart glasses market just yet. Could Google be next?

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Samsung to Debut MR Headset in 2024? This week saw more rumblings about a Samsung MR headset. Samsung is following leaks from earlier in the year, showing how Google and Qualcomm are assisting with developing a Samsung headset.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Most notable is Samsung’s entry into the headset space with an XR device, which leverages the AndriodXR OS. Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Its upcoming moves may reflect this pressure.

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The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? Me doing a duck face with a pair of Magic Leap on. It’s an intriguing possibility, that seems taken directly from sci-fi movies. in the future.

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Road to VR

JUNE 22, 2023

Azure Cloud Platform competes alongside AWS and Google Cloud. To its credit, the company had the foresight to release HoloLens in 2016, a full two years before unicorn startup Magic Leap could get its first standalone AR headset out the door. Breaking the Zune Curse? Don’t get me wrong, Microsoft has success stories.

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ARPost

JUNE 28, 2021

The company’s own co-founders, Anand Agarawala and Jinha Lee, have their own impressive pasts including working at Google, MIT, Microsoft, and Samsung. The platform works on just about any device, from HoloLens and Magic Leap to desktop and mobile, and even an Nreal beta.

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XR Today - Augmented Reality tag

DECEMBER 13, 2024

Google recently announced Android XR, a new operating system designed explicitly for XR (Extended Reality) devices and services, which the company describes as the next generation of computing. Notably, Google is developing the XR OS in collaboration with Samsung, which also revealed plans to release an XR headset in 2025.

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VRScout

MAY 30, 2017

I’ve been a big fan of the cute little Samsung Gear 360 camera since its first unveiling in the spring of 2016, and always recommend it to people inquiring about the best consumer-friendly 360 cameras out there. After quietly settling a gender discrimination lawsuit recently, it turns out that Magic Leap is back on the fundraising trail.

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VRScout

FEBRUARY 16, 2018

Just this week, Magic Leap announced the company’s first sports partnership with the NBA and Turner, to bring in what they are calling, “the next generation of sports viewing and interactivity.”. It’s currently available for Samsung Gear VR, Google Daydream, Oculus , and Google Play.

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VRWorld

OCTOBER 9, 2017

Secretive augmented-reality start-up Magic Leap is partnering with online comic book publisher Madefire to deliver mixed reality comics to Magic Leap’s devices when they launch. The Magic Leap version will apparently feature spatial sound and comics will appear much crisper and more readable on it.

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TechCrunch VR

JANUARY 30, 2020

Other investors include Expa, Lerer Hippeau, Leaders Fund, Samsung NEXT and Andy Hertzfeld (of Macintosh fame). It’s not disclosing valuation at this stage, Anand Agarawala, the CEO who co-founded the company with Jinha Lee (CPO), said in an interview.

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Road to VR

MAY 1, 2017

. […] if you run into anybody that works for Oculus, or anybody that works for Vive, or Samsung working on Gear, or Magic Leap folks etc. My friend Clay [Bavor, VP of VR] at Google, he’s investing and building… he’s creating something. He’s not creating Google VR.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

Also keep in mind that there are plenty of private companies worth investing in, and some public companies listed below have invested in them like Magic Leap who has investments to the tune of $1.39 billion from companies listed below like Google and Qualcomm. Public Companies involved in VR.

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VRWorld

JULY 15, 2016

To bring the matters home to the readers of this website, graphene battery technology is one of key technologies we need for headsets such as Google Glass 2, which is currently being developed in conjunction with Luxottica , or a more recent development, Magic Leap prototype augmented reality glass.

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Upload VR

JUNE 6, 2023

Apple's announcement today is a very good validation of the overall XR/spatial computing sector," Magic Leap founder Rony Abovitz wrote to me. Companies like NVIDIA, Samsung, Google, Lenovo, HP, and Acer sought portions of underdeveloped systems, and VR's winter was harsh to many.

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Upload VR

JANUARY 18, 2024

Apple's passthrough magic might help explain why the industry is making such big shifts before this $3,500 spatial computer even ships. Saudi Arabia-owned Magic Leap took $500+ million more from the "sovereign" investment arm of the state to continue developing its technologies for transparent optical AR.

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Upload VR

JULY 19, 2023

Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, and Google reportedly killed its internal glasses project this year in favor of making the software for third parties instead. LCoS microdisplays were used in HoloLens 1 and are used today in Magic Leap 2.

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XR Today - Augmented Reality tag

AUGUST 20, 2024

The report notes that the forecasted uptick hinges on various market leaders, including Google, Sony, Apple, Samsung Electronics, Microsoft, HTC, Oculus, Magic Leap, Blippar, and Upskill. The development of XR for enterprises and consumers is notably rising in the US and EU.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

The recently released report noted how “Meta employees see the Quest and its software ecosystem emerging as a primary alternative to Apple in the space, filling the role played by Google’s Android in smartphones.”

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Most notable is Samsung’s entry into the headset space with an XR device, which leverages the AndriodXR OS. Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Its upcoming moves may reflect this pressure.

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UploadVR Between Realities podcast

OCTOBER 15, 2016

Future solutions will get rid of clunky wired headsets and move onto glasses that can project a high-definition image onto the eye, a la Magic Leap, and eventually contact lenses that contain tiny screens. VR mode will likely happen at home or in private spaces, like offices for virtual meetings or the couch for gaming.

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