Road to VR

JUNE 22, 2023

Azure Cloud Platform competes alongside AWS and Google Cloud. To its credit, the company had the foresight to release HoloLens in 2016, a full two years before unicorn startup Magic Leap could get its first standalone AR headset out the door. Breaking the Zune Curse? Don’t get me wrong, Microsoft has success stories.

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Road to VR

DECEMBER 10, 2019

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch.

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. The post The XR Week Peek (2020.06.29): Oculus kills the Go, Google buys North, and much more!

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Tech Trends VR

AUGUST 8, 2018

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There’s only so much “we know something you don’t know” you can take before it starts to become annoying, but Magic Leap simply would not take a hint.

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XR Today - Augmented Reality tag

JULY 23, 2024

Magic Leap has reportedly laid off its sales and marketing teams as a result of the company’s decision to focus on licensing the technology behind its headsets. Only a few years ago Magic Leap was making headlines after raising $3.5 Only a few years ago Magic Leap was making headlines after raising $3.5

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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AR Insider

OCTOBER 16, 2020

Representing varied approaches from tech giants, it’s been called everything from LiveMaps (Facebook) to Magicverse (Magic Leap). Going deeper into AR cloud strategies, AR cloud pioneer and 6d.ai Mapping the physical world requires scale and deep pockets, akin to Google or Snap. The Application Layer.

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality. Thanks @ObjectTheory for letting me play with your @magicleap ! pic.twitter.com/UMhQbxgH1g.

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Road to VR

NOVEMBER 30, 2021

Relative to enterprise-focused AR headsets like Magic Leap 2 and HoloLens 2, it’s also less expensive due to the inclusion of cheaper and less complicated optics, called ‘birdbath’ optics, which project light from a microdisplay to the eye via what’s essentially a curved see-through mirror (among other things).

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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XR Today - Mixed Reality tag

OCTOBER 1, 2022

AR tech firm Magic Leap is set to launch in 19 countries across the world, Lisa Watts, Vice President of Product Marketing and Developer Programs for Magic Leap announced at the Immerse Global Summit (IGS) 2022 Europe on Madeira Island, Portugal. Magic Leap 2 stands on the shoulders of giants and the force.

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Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. And Google’s ambitions were, let’s say, very big.

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The Ghost Howls

JULY 23, 2019

But it is very interesting , because it will touch a lot of hot topics, like: Data visualization in XR; Magic Leap; Being a woman working in XR; How is XR in Asia. Today the interview will cover the first two topics: dataviz in VR thanks to BadVR solution and Magic Leap. and many other interesting stuff!

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ARPost

NOVEMBER 11, 2022

Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Most have never heard of other immersive tech companies like Magic Leap and NVIDIA. That said, Google and Apple are doing very little when it comes to (publicly) developing (the user side of) the metaverse for work.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset.

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Road to VR

FEBRUARY 10, 2022

Making an AR headset accessible enough for consumers is a vastly different challenge to producing higher cost enterprise headsets— just ask Magic Leap. The team has demonstrably thinned out over the last few months, with HoloLens veterans such as principal optical architect Bernard Kress leaving the company recently for Google Labs.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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Tech Trends VR

SEPTEMBER 25, 2018

Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5

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ARPost

FEBRUARY 27, 2023

Day Two Day two only has one proper keynote scheduled, this time with Magic Leap. Last year, the company’s Head of Product Management, Jade Meskill, took the stage to talk about the Magic Leap 2 and “augmented enterprise.”

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Tencent Technology News added, In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. Samsung is following leaks from earlier in the year, showing how Google and Qualcomm are assisting with developing a Samsung headset. News of layoff plans also came out, but this was denied by [ByteDance].

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The Ghost Howls

MAY 30, 2022

Image by Magic Leap). Magic Leap has sold units of its first device for $550. Magic Leap has decided to put on sale its remaining units of the Magic Leap 1, its previous device, for just $550 , which is something like a -75% discount on its standard retail price. News worth a mention.

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The Ghost Howls

AUGUST 1, 2020

And Robert says that even Facebook’s goal is making wearable glasses : he has seen its strategy plans, and inside there it is written that its goal is not building a VR headset, but a slim AR glass that people can wear every day. Why can’t it be Facebook, or Magic Leap ? PRNewsfoto/BadVR).

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The Ghost Howls

SEPTEMBER 7, 2020

I think this new pricing strategy is very important: $299 has historically been considered as the golden price to start getting mainstream adoption , and Facebook proposing this in the months that lead to the Christmas Holidays may cause a big spike in sales of virtual reality headsets. Image by Magic Leap).

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The Ghost Howls

OCTOBER 7, 2024

More info Google and Samsung are working on smartglasses According to The Information, Google and Samsung are not only working together on a mixed reality headset but also on a pair of smartglasses (a la Ray-Ban Meta) powered by Gemini AI. I cross my fingers, but I don’t have high hopes.

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The Ghost Howls

OCTOBER 4, 2022

More info (Tim Cook talks about AR / 1) More info (Tim Cook talks about AR / 2) More info (Apple and its strategies to make AirPods succeed). One of the samples is a giraffe in the hands, which clearly recalls the elephant in the hands of Magic Leap. I discovered there is a website that records all the projects killed by Google.

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Tech Trends VR

MARCH 7, 2018

It’s courseware that you can interact with either on a PC, or stick it on a Google cardboard and in there you’d have hotspots where you can find out more about certain elements, or control where you go within the experience. This is where it sits within a Pearson product. This article was originally published on The Bookseller’s FutureBook.

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VRScout

FEBRUARY 16, 2018

The NBA on TNT VR app is intended to change the viewing experience from, “passive to immersive’” said David Aufhauser, Managing Director, Strategy and Product for Intel Sports, during an interview with VRScout. It’s currently available for Samsung Gear VR, Google Daydream, Oculus , and Google Play.

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XR Today - Mixed Reality tag

JANUARY 31, 2023

These include Oracle Cloud, Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). Stake in Magic Leap Riyadh also acquired a majority stake in Magic Leap, allowing the firm a seat on the board of directors.

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AR Insider

MAY 6, 2020

While not swapping anything out, Google is attempting to make the world an ad through its visual search app–Google Lens. Check out the example below of Mica , Magic Leap’s intelligent agent. Just imagine a world where Siri, Alexa and Google Assistant have bodies. Virtual humans are getting more and more real.

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UploadVR Between Realities podcast

MAY 8, 2017

The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design. While we know that companies like Facebook and Google are hard at work on their own standalone prototypes, there is very little expectation they’ll be any smaller than the current AR/VR headsets out today.

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XR Today - Mixed Reality tag

MAY 4, 2023

Currently, Iristick is investing in a global distribution strategy to expand its reach in the market. Read up on the latest news here. Latest Vuzix News Magic Leap Magic Leap specializes in the creation of AR and MR solutions, for enterprise users. Vuzix won numerous awards at CES 2023 this year.

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The Ghost Howls

JULY 10, 2023

Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm. As for Meta, while he appreciated the efforts of the people working there, he said that doesn’t agree much with its strategy.

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XR Today - Mixed Reality tag

AUGUST 30, 2022

The platform, which is compatible with major immersive tech providers such as Magic Leap, Meta Platforms, Microsoft HoloLens, Apple, HTC VIVE, Ready Player Me, and Google recently provided the University of Glasgow with an EON-XR Centre to train and engage students with the XR tool.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. More info (Beat Saber DLC) More info (Frostpoint VR) More info (The Last Light). News from partners (and friends).

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XR Today - Mixed Reality tag

MAY 4, 2023

Goertek NReal Lenovo Iristick Vuzix Magic Leap XYZReality Longan Vision Rokid ThirdEye Google Toshiba Epson RealWear Microsoft Lumus TCL RayNeo Goertek Offering a variety of extended reality products for virtual and augmented experiences, Goertek has a range of smart glasses included in its portfolio.

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The Ghost Howls

NOVEMBER 2, 2020

Then why Magic Leap hasn’t delivered a solid product with 2B?) Facebook will have its own Cloud Gaming Service, entering so the field of the future of gaming where other companies like Google (Stadia!), More info (Using Google Translate). NVIDIA, Sony, and others are experimenting.

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