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This week, we look at new AR and VR funding rounds, MagicLeap 2, and the latest in virtual collaboration. MagicLeap CEO Peggy Johnson says their new AR headset will arrive Q4, 2021. The lighter, slight less bulky MagicLeap 2 will double the size of its field of view. W elcome back to Spatial Beats.
“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. At the other end of the spectrum are the likes of North Focals — lacking immersion and contextual awareness, but stylistically-viable (though sales challenges and sale to Google should be noted).
This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. What is up with Google and XR? Former MagicLeap CEO Rony Abovitz launched his new company Sun and Thunder at the VentureBeat Conferences on Metaverse(s) this week.
MagicLeap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There’s only so much “we know something you don’t know” you can take before it starts to become annoying, but MagicLeap simply would not take a hint.
In spite of the fact we’re joking around and playing Angry Birds on MagicLeap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality.
MagicLeap makes you look like a Minion, and even though I personally think the HoloLens looks much cooler (hey, what can I say, I’m a geek) I will also admit that it feels on the heavy side after prolonged use. It offers content such as AR enhanced golf training by Oncore Golf, Amazon Alexa and Google Assistant.
AR tech firm MagicLeap is set to launch in 19 countries across the world, Lisa Watts, Vice President of Product Marketing and Developer Programs for MagicLeap announced at the Immerse Global Summit (IGS) 2022 Europe on Madeira Island, Portugal. MagicLeap 2 stands on the shoulders of giants and the force.
Remote work was already trending upward before the pandemic. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Most have never heard of other immersive tech companies like MagicLeap and NVIDIA. One potential reason: surveillance fears. That has to do with trust.
After the release of MagicLeap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . That trend has been keenly anticipated by the VR/AR Global Summit. MagicLeap is tackling this as a humble start up with $2.3B.
Their first MR project used Google Tango and the Microsoft HoloLens to bring a rare digital tank from their game to a real-life exhibit at the Tank Museum at Bovington , UK. Apple ARKit, Google ARCore and Facebook Camera Effects could deliver more than 900 million installed base by the end of this year, jumping to nearly 3.5
Brands like Bosch, Nreal, 0glasses, and Am Glass by Pacific Future joined MagicLeap, Vuzix, Microsoft HoloLens, and Epson Moverio this year, delivering a new way to experience 2D and 3D content and features. Aside from this trend, WebAR is building up and we’ll witness the rise of virtual and augmented reality access through the web.
Image courtesy Digital Trends Zune didn’t generate the sort of loyal customer base that Apple had in spades because entering rapidly evolving product categories isn’t easy. Azure Cloud Platform competes alongside AWS and Google Cloud. Zooming out, Zune’s ultimate defeat belies a larger pattern of behavior.
Day Two Day two only has one proper keynote scheduled, this time with MagicLeap. Last year, the company’s Head of Product Management, Jade Meskill, took the stage to talk about the MagicLeap 2 and “augmented enterprise.” with Nokia Head of Ecosystem and Trend Scouting Leslie Shannon.
The collaboration platform added smartphones to the list of devices that can share in a simulation with PCs, the HoloLens, MagicLeap, and VR headset, creating the first truly cross platform XR solution. Eyecandylab launches a Google exclusive AR experience with Red Bull. Spatial Goes Mobile.
“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Just like MagicLeap has the Magicverse , this is essentially Facebook’s flavor of the AR Cloud. Tech giants’ motivations for investing in emerging tech often trace back to their core businesses.
This shows the growing trend of European companies to try to create a new technological hub that can compete with the US and China for this new tech revolution. Image by MagicLeap). MagicLeap has sold units of its first device for $550. News worth a mention. Other news. Learn more. Learn more. Learn more.
Slim and light XR glasses capable of fluidly serving up novel and meaningful interactions are basically the holy grail in tech right now, with Apple, Meta, Google, Qualcomm, and many more laying down the groundwork to one day make them a reality. Some ideas are inevitable. When that will happen, no one can say. Meta: A Polarizing Trendsetter.
Less than one year ago, the Taiwanese company had designed a new CEO, Yves Maitre, to invert the negative trend of its business. Image by MagicLeap). MagicLeap now is worth a bit more than $450M. MagicLeap and its magic drop. Google releases a tool for body tracking on your phone.
It’s courseware that you can interact with either on a PC, or stick it on a Google cardboard and in there you’d have hotspots where you can find out more about certain elements, or control where you go within the experience. Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. appeared first on Tech Trends.
Do you follow all the latest tech trends? As a result, companies like Apple, Google, MagicLeap, Microsoft, Oculus, and others will be in attendance with experiences. Are you attending XRDC’s AR and VR conference in San Francisco on October 14-15? The XRDC AR/VR Healthcare Report is out now and is a must-read.
Just like MagicLeap has the Magicverse , this is essentially Facebook’s flavor of the AR Cloud. Sticking with cosmetics examples, Google recently announced that it acheived a 30 percent activation rate for AR try-ons that were offered to users during how-to YouTube videos. Convergence Path.
” For Google, investments in AR are to drive search (visual search, mapping). Google will be the knowledge layer , just like its web index serves that purpose on the 2D web. Just like MagicLeap has the Magicverse , this is essentially Facebook’s flavor of the AR Cloud.
B from Google, Disney, AT&T, Alibaba Group, JP Morgan, Kleiner Perkins, Qualcomm, and other brand name investors to make see-through AR glasses, and the content, optics, chips, and AI that go in them. A year later MagicLeap ran out of cash and laid off half the company. Charismatic founder and CEO Rony Abovitz raised $3.4
AI-generated art is one of the big trends of the moment, and even if it is not directly related to XR, it is a field that has points in common with immersive realities. One of the samples is a giraffe in the hands, which clearly recalls the elephant in the hands of MagicLeap. AI generative art goes beyond images. Learn more.
Source: [link] When it debuted in 2013 the Google Glass was the first of its kind. Trending AR VR Articles: 1. Source: [link] It is unclear whether this design will be kept when Google re-introduce the next generation of its AR glass but it is one that I hope they do. without hindering the user’s view.
Trending AR VR Articles: 1. Enterprise AR: 7 real-world use cases for 2021 Style Crimes Going deeper on lite AR, it eschews the world-immersive (SLAM) properties of AR seen in devices like Microsoft Hololens 2 and MagicLeap One. How VR could bring transhumanism to the masses 2. ExpiCulture?—?Developing As usual, it depends.
WebXR is a JavaScript application programming interface (API) that enables applications to interact with augmented reality and virtual reality devices, such as the HTC Vive, Oculus Rift, Google Cardboard or Open Source Virtual Reality (OSVR), in a web browser.?—?Wikipedia Trending AR VR Articles: 1. AR Foundation ?—?AR
But they fall short in advanced campaign analytics when compared to web AR, where you can utilize tools like Google Analytics to track performance. MagicLeap is building a software ecosystem around its product. Built-in social graphs and media-sharing create that advantage. Microsoft is doing the same with Hololens.
While the concept of phone holders is dead for good in VR, there are a few companies that are trying to bring it to augmented reality, exploiting also the fact that true AR headsets (like MagicLeap 2 ) are very expensive and cost thousands of euros. In China, companies are already using AI to substitute illustrators.
XR Telehealth on the Rise The announcement comes amid a rising trend in medical facilities shifting to virtual care solutions to boost patient turnaround times and outcomes. These include Oracle Cloud, Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP).
Adoption and growth of the platform is part of an ongoing trend within industries, including Domino printing who launched their remote support platform SafeGuard AR in March. The platform, which won last year’s Auggie Award for Best Enterprise Solution, is compatible with MR headsets like HoloLens and MagicLeap.
It is one of those places where people look for 3D models , alongside other marketplaces like the Unity Asset Store, Google Poly or Turbosquid. I managed to interview its CEO, Dalia Lasaite, and talk with her about the 3D models market trends and the relationship between the 3D modeling ecosystem and the virtual reality ecosystem.
Viveport is improving a lot, and now HTC is also launching the Vive XR Suite , which will be distributed thanks to the support of a strong network of partners like HP, NVIDIA, Baidu (the Chinese Google), and Accenture. The trend of virtual concerts is not stopping. Vive XR Suite is HTC’s full enterprise suite for remote collaboration.
Apple's announcement today is a very good validation of the overall XR/spatial computing sector," MagicLeap founder Rony Abovitz wrote to me. Companies like NVIDIA, Samsung, Google, Lenovo, HP, and Acer sought portions of underdeveloped systems, and VR's winter was harsh to many.
I personally agree with what he says: notwithstanding the positive trend of VR, the ecosystem has still to grow before it enters the mainstream with the same power of a flat-screen console. Then why MagicLeap hasn’t delivered a solid product with 2B?) More info (Using Google Translate). Will it be this year?
As in earlier years, I have curated the most interesting and pressing technological trends for the year to come. Trending AR VR Articles: 1. Top 17 Augmented Reality Statistics, Facts and Trends for 2021 and Beyond 3. But they got acquired by Google, so they´re gone for now. Focals, by North? —?a
Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as MagicLeap focus on enterprise solutions. Trending AR VR Articles: 1. For example, the Google Cardboard headset is only $20 !!! By the way, all these softwares are free of charge!
Auidences are watching, developers are already working on realityOS applications, and XR device vendors are making a move towards the spatial computing trend of 2024. On the other hand, firms like MagicLeap and XREAL are receiving millions in funding to potentially leapfrog the forecasted success of Apple’s Vision Pro.
I think this trend will continue and probably in 12 months the support for the Quest 1 will be dropped by many games : the jump in computational power is so big that keeping Quest 1 compatibility would require too much effort for the developers; Facebook has clarified that the new Oculus Link will keep the compatibility with SteamVR.
The discussion also briefly noted the ongoing trend of integrating XR solutions on UC platforms amid the rise of remote working. BlueJeans has remained a longstanding partner of immersive solutions providers like Microsoft, Vuzix, MagicLeap, Mootup, and Google Glass Enterprise.
When asked about some of the biggest firms exhibiting at the conference, he stated Maria Pace, Google’s Head of XR, Hardware, Global Partnerships, and Strategies and Lisa Watts, Vice-President of MagicLeap would join the event along with many other top executives.
Trending AR VR Articles: 1. Apple is working on hardware but it is reportedly delayed yet again, and MagicLeap seems to have lost its flame before being able to enlarge enough its consumer base. That is an extremely ambitious task, but it is one that has made its way to companies like Google. the year of AR glasses?
Meta’s Spark, Google’s ARCore, and Apple’s ARKit platforms are some of the best platforms for this. Companies such as Xreal, RealWear, ThirdEye, MagicLeap, and Lenovo have developed smart glasses for industrial field services. AR smart glasses – Users can also view AR content with smart glasses.
As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Or is it just a talk about glasses?
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