XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem. Nor is the company simply investing in a new mixed reality headset.

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XR Today - Virtual Reality

JUNE 9, 2022

Unity represents one of the most flexible environments in the XR landscape for companies looking to build their own collaborative experiences from scratch. The Unity ecosystem is an open and broad landscape full of tools capable of empowering workforces through communication, shared projects, and access to unique capabilities.

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The Ghost Howls

MAY 6, 2024

But this should surprise no one: all the previous expensive AR/MR headsets that have been initially targeted at consumers, like Magic Leap or HoloLens, ended up being used mostly in enterprise sectors. More info Unity 6 introduces new features for XR developers The new version of Unity, called Unity 6, is currently in preview.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

Google has announced the launch of Android XR, a platform designed to support the creation of mixed reality (MR) applications. And, we are continuing to collaborate with Magic Leap on XR technology and future products with AR and AI. The initiative builds on ARCore, Googles existing augmented reality framework.

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Road to VR

MAY 1, 2017

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. John Riccitiello is the CEO of Unity Technologies , one of the world’s leading game engines. He’s not creating Google VR. Photo courtesy VRLA.

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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XR Today - Virtual Reality

JULY 18, 2024

Google has made Google Blocks an open-source application, which it says will enable “novel and rich experiences”. Google AR Glasses: Is This the Return of Google Glass? ” Icosa Foundation is a global community of developers that create open-source replacements for Tilt Brush and Google Poly. .”

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. What a HTC/Google Unitifaction Mean? This move is huge for the industry.

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The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Magic Leap will meet its fate.

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XR Today - Mixed Reality tag

MARCH 4, 2025

The device comes as a cross-collaboration between Samsung, Qualcomm, and Google, with Qualcomm providing a chipset foundation and Google working to deploy its much-touted AndroidXR framework on the upcoming headset. The company describes it as the next generation of computing.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

One is that Google will contribute to developing the device via the AndriodXR OS, another is that the device will adopt elements of Samsung’s mobile AI technology, and thirdly, it will receive more public-facing updates this year. Notably, Google is developing this XR OS in collaboration with Samsung.

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Road to VR

NOVEMBER 2, 2017

By the virtue of its Windows operating system, the basis of which nearly every PC VR headset uses to function, Microsoft joining the OpenXR initiative represents a win for the others involved, which include industry players like Google, Oculus, HTC, AMD, NVIDIA, Epic Games, Unity, Intel, Qualcomm, Sony, Samsung and Valve.

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ARPost

DECEMBER 10, 2022

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. For example, Magic Leap has had a partnership with Google Cloud for the past year now. CloudXR From NVIDIA. XR streaming is already a reality on other cloud platforms. Parents and Partners. Your Forecast: Cloudy.

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The Ghost Howls

MAY 28, 2023

Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. Something so cool I could try and fail big. And then I had an idea.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. In return, Google will gain valuable XR-related support from the headset vendor. What a HTC/Google Unitifaction Mean? This move is huge for the industry.

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ARPost

MAY 12, 2022

Immediately following Inbar’s welcome address is the Unity keynote by Unity Technologies CEO John Riccitiello. As one of the leading tools for 3D content creation, Unity is also one of the engines driving XR content and experiences. Magic Leap. Niantic (and 8th Wall ). Autodesk Inc. Big Rock Creative.

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The Ghost Howls

JULY 29, 2019

The idea of Leap Motion is going against the current trend of augmented reality glasses, that is mostly based on expensive devices that have closed ecosystems (e.g. HoloLens or Magic Leap One ), but to create a headset that is: Affordable; Completely open, both from a software and hardware standpoint. On the downtown 3 train.

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The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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ARPost

JULY 13, 2022

Gelfenbeyn was a co-founder of API.AI, which was purchased by Google and now exists as Dialogflow. Other members of the e-board have backgrounds including Magic Leap and Sony. Once the character is complete in both mind and body, they can be integrated into virtual environments created using Unreal Engine or Unity.

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XR Today - Mixed Reality tag

SEPTEMBER 29, 2022

John A Cunningham, Head of Government & Aerospace at Unity. John A Cunningham, Head of Government and Aerospace at Unity Technologies , delivered his keynote speech exploring the concept at the event, which gathered roughly 500 businesses, analysts, media partners, and executives at the sunny destination of Madeira Island, Portugal.

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The Ghost Howls

APRIL 19, 2021

On the client side, the system will become compatible with iOS devices, and a Magic Leap client has also been developed. On the server-side, it is being integrated with Microsoft Azure, and it is also coming in the future for Google Cloud and Tencent Cloud. Google is hiring waveguide developers for AR.

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. Google has entered into a definitive agreement with HTC VIVE, granting the leading XR company a substantial investment of $250 million.

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ARPost

FEBRUARY 27, 2023

Day Two Day two only has one proper keynote scheduled, this time with Magic Leap. Last year, the company’s Head of Product Management, Jade Meskill, took the stage to talk about the Magic Leap 2 and “augmented enterprise.” Following that is a “Fireside Chat” with Unity CEO John Riccitiello.

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The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. Why can’t it be Facebook, or Magic Leap ? Suzanne Borders, CEO and founder of BadVR, at the company’s office in Marina Del Rey, with a Magic Leap One on.

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VRScout

FEBRUARY 15, 2018

Each female founder has been paired with complementary women leaders from companies such as Google, Magic Leap, Norwest Venture Partners, and Warner Bros., This program provides strategic alliances and entrepreneurial guidance over 10 weeks.

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ARVR

DECEMBER 20, 2021

Unity Game Engine ?? WebXR is a JavaScript application programming interface (API) that enables applications to interact with augmented reality and virtual reality devices, such as the HTC Vive, Oculus Rift, Google Cardboard or Open Source Virtual Reality (OSVR), in a web browser.?—?Wikipedia Supported AR/VR devices ? AR Foundation ?—?AR

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XR Today - Augmented Reality tag

DECEMBER 13, 2024

Google recently announced Android XR, a new operating system designed explicitly for XR (Extended Reality) devices and services, which the company describes as the next generation of computing. Notably, Google is developing the XR OS in collaboration with Samsung, which also revealed plans to release an XR headset in 2025.

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XR Today - Mixed Reality tag

MARCH 17, 2023

Unity Integrations allow users to connect Unity services to popular tools like Discord, Slack, and Jira. Google Google’s AR environment is designed to work on various qualified Android devices and solutions, so companies can build augmented reality into virtually any tool they choose.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Who Will Own the Metaverse?

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VRScout

MAY 30, 2017

To make matters murkier, there’s also the recently-announced partnership between Google and HTC Vive to create new standalone mobile headsets for all Google Daydream-ready Android phones. After quietly settling a gender discrimination lawsuit recently, it turns out that Magic Leap is back on the fundraising trail.

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VRScout

OCTOBER 4, 2018

While it’s only been released on the Vive Focus so far, Western audiences may soon have access to Beat Reality and/or similar visualizer apps with the proliferation of MR passthrough cameras on standalone headsets, similar to features we’ve seen on hardware such as Magic Leap One Creator Edition, Oculus Quest and the Lenovo Mirage Solo.

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The Ghost Howls

FEBRUARY 18, 2021

High-precision 6DOF tracking, eye tracking, gesture inputs, with dedicated input controllers The SDK will support Unity , with Unreal coming Soon. More and more vendors will target consumers, both with full-fledged AR glasses and with devices more like Google Glass for information display (e.g. All APIs have a plain C version.

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The Ghost Howls

DECEMBER 28, 2018

And since you are in VR, you are in a virtual world… well, it is just Unity, just C#, you can do whatever you want to modify the reality that you are seeing. I know that you like a lot Magic Leap and the work that Rony Abovitz is making… why do you love it so much? ( Magic Leap glasses.

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ARVR

JUNE 29, 2020

Source: [link] When it debuted in 2013 the Google Glass was the first of its kind. Build your first HoloLens 2 Application with Unity and MRTK 2.3.0 Source: [link] It is unclear whether this design will be kept when Google re-introduce the next generation of its AR glass but it is one that I hope they do.

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The Ghost Howls

NOVEMBER 2, 2020

Then why Magic Leap hasn’t delivered a solid product with 2B?) In the meanwhile, its adoption is getting better, too: the popular Unity game engine promises the first implementations of OpenXR for the end of the year with a complete implementation coming in 2021, and Microsoft has already completely switched to an OpenXR runtime.

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AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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