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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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GDC 2018 ‘Day 1’ Roundup – Vive Pro Pricing, Magic Leap SDK, Nvidia RTX, and More

Road to VR

Vive Pro date and price, Magic Leap announcements, Nvidia’s real-time ray-tracing, and Budget Cuts resurfaces. The company is still heavily involved with VR development however, and are expected to present some new technology with Google at Display Week 2018 in May. Magic Leap announcements.

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The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. Some reports by Business Insider and The Information talk about the current situation of Magic Leap, that seems always more complicated. More info (Magic Leap trying to raise $100M) More info (Magic Leap timing for the future).

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Unreal Engine 4.20 Ships With Native Mixed Reality Compositing for VR, New AR/VR SDKs

Road to VR

Unreal Engine 4.20 and Google’s ARCore 1.2, along with Magic Leap support. Unreal Engine 4.20 For developers using Unreal Engine to build titles for the Rift, UE 4.20 Updated AR SDKs & Magic Leap. with development support for Magic Leap was released earlier this year.

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Google Releases AR Geospatial Creator for Unity

XR Today - Augmented Reality tag

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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How Different XR Companies Approach Cloud Services

ARPost

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. For example, Magic Leap has had a partnership with Google Cloud for the past year now. CloudXR From NVIDIA. XR streaming is already a reality on other cloud platforms. Parents and Partners. Your Forecast: Cloudy.

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The XR Week Peek (2024.05.07): Apple Vision Pro is used by Fortune 100 companies, its cheaper version may come in 2025, and more!

The Ghost Howls

But this should surprise no one: all the previous expensive AR/MR headsets that have been initially targeted at consumers, like Magic Leap or HoloLens, ended up being used mostly in enterprise sectors. So the fact that Apple is targeting the B2B market makes absolutely sense because $3500 is a price that is too high for average people.

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