Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

Strategy 346

Strategy Microsoft Magic Leap Apple 346

Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

Microsoft 274

Microsoft Magic Leap AR Groups 274

The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

AR 322

AR Microsoft Sony Ukraine 322

Peter Graham

JULY 18, 2019

Formerly called the Global Virtual Reality Association (GVRA), today the XR Association (XRA) has announced that Microsoft has joined as a member company alongside founding members HTC Vive, Sony, Google, Facebook, and Samsung. We are thrilled to welcome Microsoft to XRA,” said Elizabeth Hyman, CEO of the XR Association.

Microsoft 52

Microsoft Samsung Sony HTC 52

XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. First adopters of Vision Pro users can access Microsoft Teams, Word, Excel, PowerPoint, Outlook, OneNote, and Loop, complete with integrated Co-Pilot features, starting tomorrow. VR|MR 2024 wrapped up this week.

Microsoft 67

Microsoft Apple Zeiss Magic Leap 67

UploadVR Between Realities podcast

NOVEMBER 7, 2016

As reported by Road to VR , Google recently confirmed that the latest iteration of the framework, WebVR 1.1, Speaking at the W3C Workshop on Web & Virtual Reality last month, Megan Lindsay, WebVR Product Manager at Google stated that a beta version should launch in December 2016 followed by a stable launch in January 2017.

Google 228

Google 360 Video Sony Virtual Reality 228

XR Today - Augmented Reality tag

MAY 29, 2023

OpenAI, the firm behind ChatGPT, now operates partially under Microsoft, bringing a mass wave of developmental resources to the conversational AI space – especially for enterprises with the rise of CoPilot. What is Google’s Project Starline? Google is not ready to fully unveil its new and improved system yet.

Google 87

Google Immersion Conference Technology 87

The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

Microsoft 322

Microsoft Samsung Apple Unity 322

VRScout

JANUARY 22, 2022

“Big tech companies, rather than smartphone manufacturers, are leading XR devices because they have the necessary content and platforms,” said Kim Gwang-soo, an analyst at eBest Investment and Securities, adding, “Google has an operating system Android, Microsoft has Xbox and Sony has PlayStation.

Samsung 454

Samsung AR Apple California 454

Road to VR

DECEMBER 6, 2019

According to Google Trends, Quest dominated search interest in the US over Black Friday weekend which marks the start of the holiday shopping season. US search volume, Black Friday weekend 2019 | Data courtesy Google. Worldwide search volume, Black Friday weekend 2019 | Data courtesy Google.

Sony 246

Sony Data Google Oculus 246

The Ghost Howls

OCTOBER 20, 2019

Image by Google). Google’s next flagship phone, the Pixel 4, won’t be compatible with Daydream View headset and Google has also stopped selling the Daydream View. Sony creates an AR headset for LBVR. Sony is offering a Ghostbuster AR experience in Ginza, Japan, and for this it has manufactured an AR headset.

Sony 174

Sony AR Japan Google 174

The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. What is even more interesting is that this device will be built in partnership with Google and Qualcomm.

Samsung 289

Samsung Google Ukraine Sony 289

The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Hero view of PSVR 2 (Image by Sony Interactive Entertainment).

Apple 526

Apple Sony China HTC 526

Anand Tech

FEBRUARY 13, 2024

According to Reuters , NVIDIA has initiated discussions with leading tech companies, including Amazon, Meta, Microsoft, Google, and OpenAI, to investigate the potential for developing custom chips. And since Windows runs on Arm, NVIDIA has a shot at Microsoft. Sony's custom OS would not be much of a challenge for NVIDIA."

Automotive 116

Automotive Trends Microsoft Sony 116

VRScout

MAY 29, 2019

Oculus’ whirlwind Kickstarter success led many to believe that established entertainment companies such as Sony, Microsoft, or even tech giant Google might look to buy the company, but Facebook’s decisive choice wasn’t something anyone could have predicted. Image Credit: Benjamin Formaker-Olivas.

Oculus 406

Oculus Sony Amazon Microsoft 406

ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market.

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

AR Insider

JULY 22, 2021

Sony, for example, has a mature console ecosystem, with a huge relative advantage in game prices (3x), sales channels and customer base (10x+) over Quest. It’s likely that Sony and Microsoft start to actually make money on the massive quantities of identical hardware by mid-cycle. They make it up on the games. See Part I here.

Sony 328

Sony Hardware Microsoft Software 328

The Ghost Howls

MARCH 1, 2024

Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

Trends 419

Trends Apple Google Unity 419

Hypergrid Business

JANUARY 25, 2023

Plus, it was a proprietary system, owned by Microsoft, and didn’t play well with other metaverse platforms. In its blog post, the company said that it will be focusing on other metaverse-related efforts, such as the launch of Microsoft Mesh , an enterprise-focused metaverse platform. What about Meta, Google and Apple?

Microsoft 151

Microsoft Virtual Reality Augmented Reality Apple 151

Cats and VR

FEBRUARY 25, 2021

nDreams is an approved developer partner with Sony PlayStation, Oculus, HTC, Microsoft HoloLens, Google and Samsung. If you are a developer and interested in partnering with us, please get in touch for more details: publishing@ndreams.com About nDreams Ltd. nDreams Ltd.

Gaming 184

Gaming Virtual Reality Sony Samsung 184

XR Today - Augmented Reality tag

OCTOBER 18, 2023

Rumours of renewed work on Google’s Project Iris augmented reality (AR) smart glasses have surfaced on the internet, according to reports. Originally, Google acquired technologies from North, an AR smart glasses enterprise, and debuted the project at its I/O event.

Head Mounted Display 71

Head Mounted Display Google Augmented Reality Microsoft 71

XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.

Apple 75

Apple Head Mounted Display Microsoft Trends 75

AllThingsVR

JUNE 6, 2016

Microsoft has just what VR needs In a move we should have seen coming from a mile away, Microsoft announced that it will be opening up the Windows Holographic platform , which powers HoloLens, to other companies. And Windows Holographic is … well, Windows. Read more here.

Microsoft 70

Microsoft Sony Virtual Reality HTC 70

UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. HTC/Microsoft . The technology world is always a game of rivals.

Microsoft 100

Microsoft HTC Apple Oculus 100

GizModo VR

DECEMBER 31, 2021

Amid a wave of in-person cancellations in recent weeks from big names ranging from Microsoft to Google and a surge of covid-19 cases caused by the omicron variant, CES 2022, the world’s biggest tech show, is cutting one day from its schedule. Read more.

Microsoft 122

Microsoft Google Sony Samsung 122

ARPost

MARCH 2, 2021

Giants such as Oculus, HTC, Sony, Microsoft, Samsung, Walmart, and many others have been implementing their technologies in this field for a long time. We can find educational VR content in a variety of sources, such as: VR apps in the App Store, Google Play, or Steam directories. Google Earth VR.

Virtual Reality 495

Virtual Reality Education Technology Immersion 495

The Ghost Howls

JANUARY 11, 2022

PlayStation VR 2 Logo (Image by Sony Interactive Entertainment). Qualcomm and Microsoft partnership. Qualcomm and Microsoft have announced a partnership to push together the next-generation lightweight AR glasses. Qualcomm and Microsoft partnership (Road To VR). Click to read the thread on Twitter… it is worth it.

AR 543

AR Haptic Las Vegas HTC 543

VRScout

JANUARY 16, 2017

.” The report predicts America will be the major source of revenue for the VR gaming market, citing increased awareness and growth brought on by companies such as Google, Samsung and Sony. According to the report, the price of VR devices and components will also decline due to the investment of major corporations like Google.

Gaming 150

Gaming Virtual Reality Sony Google 150

UploadVR Between Realities podcast

NOVEMBER 9, 2016

We honestly believe any studio could take a good shot at bringing their game to Sony’s headset regardless of features and, with an install base of over 40 million PS4s, it’s in their best interest to. Tilt Brush, from Google. DiRT Rally, from Codemasters. This is a no-brainer. Minecraft, from Mojang.

Gaming 232

Gaming Sony HTC Microsoft 232

The Ghost Howls

FEBRUARY 7, 2022

A report from Insider states that Microsoft may have canceled its plans for HoloLens 3. There is instead a rumored partnership with Samsung , where Samsung would actually build a new XR device and Microsoft offer the platform on top of which the headset may run. Sony acquires Bungie and thinks about Capcom.

Virtual Reality 349

Virtual Reality Microsoft Data Machine Learning 349

Road to VR

NOVEMBER 11, 2016

In the US, stores like Microsoft, Gamestop, and Micro Center host Vive setups offering public demos, while you can find the system in Europe in locations like Currys PC World, GAME, and Scan Computers. Oculus has a healthy smattering of demo locations across the US in many Best Buy and Microsoft stores. Google Daydream.

Czech Republic 249

Czech Republic Europe Germany Virtual Reality 249

VRScout

MARCH 24, 2018

You can explore the VR series now through the Inception app, available for download on the Oculus Rift , HTC Vive , Microsoft , Gear VR , Google Daydream , Sony Playstation , iOS and Android. “VR provides a new avenue for Refinery29 to reach their large vast network base of young women,” said Inception CEO Benny Arbel.

New York 198

New York Sony Microsoft Immersion 198

TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR?

Hardware 103

Hardware Strategy Microsoft Google 103

The Ghost Howls

MAY 30, 2022

And Sony will give a “Sneak peek” of PSVR 2 games at its upcoming State Of Play event on June 2nd at 3 PM PT. It seems that Sony is hoping for a Q4 release in time for the holidays, but analyst Ming-Chi Kuo thinks that delays will bring the release to Q1 2023. The “metaverse” was not a key topic inside “Microsoft Build”.

Magic Leap 299

Magic Leap Virtual World Ukraine Microsoft 299

Road to VR

DECEMBER 7, 2018

Google Daydream Systems/ Headsets. Assorted Microsoft Systems/ Accessories/ Controllers. Sony PS4 Systems/ Accessories/ Controllers. Large Quantities of Dell Monitors. Samsung Odyssey Systems/ Headsets. Oculus Systems/ Headsets. Wacom 21” Tablets. Lenovo Mirage Systems/ Headsets.

Tips 273

Tips Apple Controllers Sony 273

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem.

Entertainment 119

Entertainment Augmented Reality Unity Virtual Reality 119

The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Let’s see if Facebook will be a worthier opponent than Google.

Augmented Reality 384

Augmented Reality Virtual Reality Apple Tools 384