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Google Announces Android XR Operating System Alongside Samsung MR Headset

Road to VR

Google today announced Android XR, a new core branch of Android, designed as a spatial operating system for XR headsets and glasses. That includes all of Google’s major first-party apps like Chrome, Gmail, Calendar, Drive, and more. Check out our early hands-on with the headset.

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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. See Also: 6 Brands That Use AR and VR Advertising Successfully.

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The AR Location Wars, Part I: Google

AR Insider

The real world is a key part of that formula….and and real-world relevance is often defined by location. That same relevance and scarcity are what drive real estate value….location, That could be wayfinding with Google Live View , or visual search with Google Lens. Part I: Google .

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SuperWorld Will Sell You a Share of the Brooklyn Bridge for 100 ETH

ARPost

SuperWorld has divided the globe into billions of plots of land and is selling the “virtual real estate” associated with those physical locations. Usually, when we say “virtual real estate” at ARPost , we’re talking about entirely virtual spaces. NFTs and Virtual Real Estate Tokens. The SuperWorld Metaverse.

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How Will VR and AR Change Marketing In 2021 (And Beyond)?

ARPost

See Also: Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce. If you’re looking for an example of an industry that has already had to change its marketing quite significantly, real estate is a perfect choice. See Also: How Immersive Tech Continues to Find a Home in Architecture and Real Estate.

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Q&A With Matt Bell: How Matterport Started Capturing The Real Estate Market In VR

UploadVR Between Realities podcast

Anyone involved at the intersection of real estate and Virtual Reality has probably experienced a immersive walkthrough made with Matterport technology. Bell and I discuss what it was like founding the company, building the prototype and looking forward to Google Project Tango. Is your core focus Real Estate?

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What’s Google’s AR Incubation Play?

AR Insider

But greater impact could come from the web’s most well-traveled destination: Google. For one, Google increasingly offers AR-enabled search results that come to life in 3D. For one, Google increasingly offers AR-enabled search results that come to life in 3D. Another way monetization will play out is Google Swirl.

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