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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. See Also: 6 Brands That Use AR and VR Advertising Successfully.

Google 466
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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. And yes, that will work across all of the major platforms. Dominic: Oh, yeah.

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

In terms of who’s on the flip side of that marketplace, actually– we’re about to launch our first SDK and that’s– we think of it much more at a Unity level, than necessarily as an Apple or a Google level. And yes, that will work across all of the major platforms. Dominic: Oh, yeah.

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Digital Real Estate in AR, with Darabase's Dominic Collins

XR for Business Podcast

In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level. Alan: So you're really going kind of the route of AR, meaning kind of Apple and Google foundation. Dominic: Oh, yeah.

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How the Stock Market is Showing Faith in Augmented and Virtual Reality (AR/VR)

ARVR

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Last year, Google also acquired North, an AR smart glass manufactures.

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What to Expect from the Immerse Global Summit 2023

XR Today - Mixed Reality tag

Keynote speakers and educational sessions offer insight into these solutions’ impact on various industries, from real estate to healthcare. Unity shared how digital twins were helping its customers unlock new levels of innovation. Meta shared its XR journey for the future and its vision of the impending metaverse.

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What is Gaussian Splatting and What Does it Mean for XR?

XR Today - Mixed Reality tag

Now, however, countless companies and developers are beginning to embrace this model, including Varjo (with Varjo Teleport ), Unity, and Unreal. Adobe, Apple, Google, and Meta are incorporating the technique into their enterprise apps. We’ve already mentioned Unity and Unreal, for instance. How Does Gaussian Splatting Work?